The first half of 2015 child safety seat brand network word of mouth report
(Children's seats face reshuffle)
From September 1, 2015, the AQSIQ will implement compulsory certification for safety seat products. Child safety seats that have not obtained compulsory product certification will not be manufactured, sold, imported or used in other business activities. During the first half of 2015, most brands have obtained 3C certification and publicized, and actively responded to major changes in industry policies.
According to incomplete statistics, nearly 20,000 children die each year from traffic accidents in China, and a large part of them are due to the lack of necessary security measures. The infant mortality rate of the child seat without the child seat is 8 times that of the child seat, and the injury rate is 3 times. It is especially important to use the child seat. More than 40 countries around the world have clearly enacted legislation requiring children under the age of 12 to use child safety seats. 60% of the children's seats sold worldwide are made in China, but the proportion of domestic users is only 1%. Why do many people pay no attention to children's seats? In addition to the lack of safety awareness, the distrust of the quality of child safety seats is likely to be a major cause of the low frequency of child safety seats. How to choose in the face of a wide range of products on the market? What brand to choose?
Recently, CSISC Big Data Research Laboratory and China Quality News Network and Qianlong.com today released the "First Half of 2015 Children's Seat Brand Network Word of Mouth Report" (hereinafter referred to as the report). The report uses the brands with more active market performance as the monitoring research object, and screens out 26 children's seat brands with active performance in the first half of 2015, including Thanksgiving, Tiger Bell, Qiao Eryi, Lulu, Volka, Goodbaby, Chitty, Bebekasy, Mackay, Wheatton, Baodeshi, Owl, Golden Boy Centennial, Baby, Baby First, Becker, Cute, O'Nonnell, Stim, Two Tigers , Gray, Fu Beibi, Xiaolong Happi, Duobao Love, Tong Xing, Nonia (in no particular order).
The word-of-mouth index evaluation system refers to the comprehensive evaluation of the brand by using six dimensions of brand awareness, consumer engagement, quality recognition, corporate reputation, product acclaim and brand health. Good children and grateful children's seats go hand in hand, walking in the front of the word-of-mouth of children's seats. Although the brand has won the laurels in terms of product popularity, it is not good in other dimensions, lower than good children and grateful.
Compared with 2014, the child seat industry has undergone major changes, and there are more and more brand enterprises. The automobile industry and children's brand enterprises are optimistic about the child seat industry. Grateful, two tigers and other brands on the "Daddy where to go" and other entertainment programs, get more attention, beyond the 2014 annual reputation of better performance brands such as Lu Tu, Bao De Shi and so on.
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