What is the experience of high value in the beer brand?

[Chinese Packaging News] Beer as a special drink to meet with friends, can be regarded as the most common wine variety in life, but this does not prevent them from emitting artistic "bacteria" and cool temperament. Now let's take a look at the beer brands that have done a good job of designing! I believe that even in the beer brand, the high value of the color is not too bad.

Manual: Fort Point Beer Company

San Francisco’s fastest growing brewery is none other than the non-vanguard Fort Beer Company. The company also hopes that it can quickly expand the market to the United States. However, the current beer brand's activities are mainly in the surrounding area of ​​San Francisco, but also invited San Francisco local The brand design studio Manual designed the brand's visual image and packaging.

Undoubtedly, the look of Pioneering Fort Beer's appearance came from the historical origin of the brewery—the former San Francisco military fortress resident. Close to the landmark Golden Gate Bridge and the brand's military fortress of the same name, Manual Studio has created a brand image by emphasizing historical origins and the cultural imprint of the San Francisco Bay Area.

At present, the image has been placed in a number of packaging elements of the brand, and everyone can go to the studio's website to learn more about it.

DR.ME: Cloudwater Brew Co

Like to play playful puns in the design, this is one of the characteristics of DR.ME, a creative design studio from Manchester. Their design is currently applied by the local beer company cloudwater brew.

The service provider is ambitious. DR.ME set out from the Cloudwater brand itself and designed a series of surreal collages depicting a series of idyllic lakes and rivers. These collages were tagged with Cloudwater and used a simple logo to repeatedly emphasize the brand's original design intent.

Nendo: Kinkura

Nendo, a diversified studio in various fields, used their ideas for the bottle of Japanese beer Kinkura. The brewery that produced the beer was located in the city of Kusaka, in central Gifu Prefecture, Japan. The city used to be in 2011. The Kanto Earthquake suffered heavy losses. The name of beer Kinkura originated from a mixture of breweries and some local specialty beer. It is called "kura" in Japanese.

Influenced by the brand's three types of beer, Nendo integrated gold, red and black rich Chinese characteristics into the logo, while also referencing the features of the English translation kura.

Karl Grandin: The Omnipollo

Nordic minimalism is globally known. The artist Karl Grandin and Henok Fentie have collaborated to create a design-oriented artificial brewing beer brand, The Omnipollo.

Karl and Henok are beer enthusiasts who work together with global manufacturers to brewing and brewing a small batch of uniquely flavored beer. The story of The Omnipollo comes from Karl's imagination, some black, but also constantly changing hallucinations. The brand's signature label style is used in their entire line of products.

PWW: Super Jay

PWW, an office design firm with offices in London and Seattle, designed the packaging for their own handmade, pure-brewed beer Super Jay. This is a beer designed by them that only retains the taste of American light ale. Super Jay's branding can be said to be the result of two different types of thinking.

Jay is the meaning of the Raven in English. The bird belongs to the species migratory species. It first lived in Asia, Europe and Africa and later migrated to North America. In a way, it is a historical symbol of European culture migration to North America. And projection. PWW combined soft draft design and printing style to fuse two elements of raven and wine bottle, and finally got the bottle design we now see.

Milton Glaser: Brooklyn Blast!

Although it already has its own logo, Brooklyn Brewery once again invited the designer Milton Glaser to help them design a new logo, hoping to double the volume.

A year after their initial logo interview, Brooklyn Brewery's own senior design director Sue Walsh and designer Milton also designed a beer logo that “captures real beer energy”. This logo combines elegant red and gold stripes, with bold print styles to show the simplest yet highly stressed combination of elements.

James Ingram: Brockley Brewery

After relocating from Atlanta to the southeast corner of London, the Brockley Brewery chose freelance writer and designer James Ingram to brand their beer.

James used a very literary approach to present the local plot of the Brockley brewery, using the concise lines of the creative building to create the Brockley Brewery's architectural style, completely different from the large color blocks stacked and assimilated white corporate labels, but still the same Create a clean and simple picture.

Eley Kishimoto: Brixton Brewery

To commemorate the rise of Brixton, Brixton Brewery invited local strength design studio Eley Kishimoto to help design their Brixi Saison beer product packaging.

Brixi Saison's signature label combines Brixton's brewery with a rich connotation and seamlessly blends the passionately burning orange-colored palette on the palette.