Green design is sweeping global packaging design more environmentally friendly (2)

In the field of computers, the United States is a pioneer in the development of green computers. In order to prevent environmental pollution, the "Green Computer" standard and the energy-saving computer symbol "Energy Star" formulated by the US Environmental Protection Agency have been formally implemented. The major computer manufacturers in the United States are active and will continue to introduce highly energy-efficient models. It is expected that the power saving effect will be as high as 75%. It is estimated that due to the use of "green computers," the U.S. federal government can save electricity expenses by 4 million U.S. dollars each year. France stipulates that new cars with engine displacements of 2 liters or more must install catalytic converters for the emission of harmful substances from exhaust gases. This is one of the more stringent examples of pollution control of automotive exhaust gas in recent years. Car manufacturers have already understood the weight of them, just as the CEO of the Peugeot Group, Opalke Calve, said: “Ecological awareness is beneficial, and we agree with this. Protecting the natural environment is one of our main objectives.” Germany Several companies, such as Schneider and Grondich, have jointly developed an environmentally-conscious “green TV” with light steel plates, aluminum parts, wood and plastics. The plastic can be deepened. Recycling and reuse, and the same performance, the entire machine can be disassembled, assembled, replaced, to maintain the latest technology to adapt to environmental protection.

In terms of product design and packaging use and handling, it is necessary to reduce the cost of commodity packaging and reduce the environmental pollution caused by packaging waste.

At present, the international business community is popularly known as a “green packaging” paper packaging. Since the main ingredient of the paper generation is natural plant cellulose, it is easily decomposed by soil microorganisms and soon rejoins the natural circulation. The American Cardboard Packaging Association is pushing paper packaging for millions of dollars in advertising costs. Most of Japan's milk, beverages, and alcohol have been changed to paper packaging. Some experts also study the ingenuity of natural packaging and explore the mysteries of nature from the perspective of bionics. It is hoped that “green packaging” can be explored in natural packaging such as “buffered” packaging of oranges, “granules” packaging of soybean meal, air-cushioning function of eggs, thin shell construction, and maintenance and collection of pearls in shells. The new way. In France, on the shelves of food, plastics, glass and other hard-to-recover packages are no longer visible, and the vast majority of dairy products, fruit sweats and liquid foods are packed in aseptic carton packs and can be kept fresh for 6 months without refrigeration. After recycling, it can be made into "colored board" to make furniture, decoration materials, toys, etc. This kind of green packaging has become the mainstream of liquid food packaging in the world.

Green marketing to stimulate customers' desire to buy

At present, the total amount of "green consumption" in the world has reached 200 billion U.S. dollars, and it is expected to increase to 300 billion U.S. dollars by the end of this century. Under the impact of this green wave, businesses that are good at assessing the situation have also actively taken action to introduce green concepts, launch green products, develop green markets, formulate green prices, open up green channels, implement green public relations, and establish a green image. Complete set of green marketing system.

A supermarket in Japan requires customers to bring their own shopping bags in order to reduce the use of plastics. The supermarket issues a registration card to each customer. Customers who bring their own shopping bags will stamp the registration card each time the store accumulates a certain amount. The store will then give away a certain amount of goods for free. The British Ensbury Supermarket Group not only claimed to be the "greenest grocery store," but also launched a series of "green-protected" household products that replace chemical cleaners, resulting in a substantial increase in its turnover. Competitive advantage.

In Hong Kong, Taiwan, Japan, and the United States, the patterns, colors, and characters that people call “eco-apparel” are highly characteristic and allegorical: they are patterned with rare flora and fauna, are colored with flowers and trees, and even written in plain and concise text. At the same time, such as "I love nature," "protect the ozone layer," etc. directly express the voice of consumers. Therefore, various "green advertisements" came into being. Many famous multinational corporations and large corporations have used "green commodities" to make "green advertisements". Many emerging SMEs also competed to strengthen their "green companies" image. To seek leap development. U.S. manufacturers of diapers, from the perspective of environmental protection, advertised and promoted, emphasizing that cloth diapers buried in the soil will take at least 500 years to decompose, and diapers will soon decompose in the soil, so the paper diapers are in the hearts of the public A "green image" has been established. In just three years, sales have soared to 1.8 times.

International market's green consumption tide

People no longer use a lot of resources and energy to obtain comfort in their lives. On the basis of seeking comfort, they save a lot of resources and energy, that is, people’s consumption psychology and sales behavior shift towards advocating nature and pursuing health. The market has brought a wave of green consumption.