New unit for pictures, newspaper layouts

With the development of society, everything has changed. The change in the layout of the newspaper has attracted more attention. Before the middle and late 1980s, the layout of the newspapers was text-based, and the pictures only played a role in matching layout and embellishment. It was only in the mid to late 1980s that it really changed, and in the 1990s, the major newspapers took the map as an independent unit in their major activities, allowing the layout to guide the reader through the map. Newspapers use pictures from individuals into newspaper layouts, so that pictures become an integral part of newspaper layout. Since then, a new era of newspaper layout has begun.

On August 23, 2001, in Urumqi, Xinjiang, the Fifth National Press Editor's Press Photography Workshop was held. In the 11 years since the first national newspaper editorial news photography conference was held in Yinchuan, Ningxia, in August 1990, the national newspaper editor-in-chief photo symposium has been held five times. Newspapers have made rapid progress in news photography coverage. The sign of its development is: The newspaper's policy of "paying equal attention to both pictures and writings and flying together" put forward at the conference 11 years ago has been accepted and put into practice by the chief editors of most newspapers and implemented in the newspaper edition; Today’s newspapers compete for readers’ “eyeballs”, cover a wide range of topics, focus on the use of pictures, and use images to activate the layout. This has already shown a new situation where titles and pictures lead the news. This is one of the most prominent features of contemporary newspapers. The large-scale publication of photo news has already produced the newspaper’s expected overall benefits. At the post offices and newsstands, newspapers with strong news and powerful photographs caught the attention of readers. They were the most popular among readers and the fastest and fastest to publish. At the same time, they also won the favor of manufacturers and merchants. increase. "Beijing Youth Daily", "China Business Daily", "Southern Metropolis Daily" and so on are the best in this area. Faced with this situation, some media have claimed that they are now entering the "reading era."

Big, colorful, colorful trend

On July 14, 2001, newspapers such as the Beijing Morning Post, China Youth Daily, Economic Daily, Global Times, Xinmin Evening News, New Express, and Shenzhen Special Zone Daily were all A large number of news photos in the 4 columns, 5 columns, and banners were published in the edition, highlighting the major news of Beijing’s successful bid for the Olympics. On October 2, 1999, the front page of “Tianjin Daily” reported on the celebration anniversary of the 50th anniversary of the founding of the People's Republic of China with three large photographs, one vertical title, and one small piece of text. The close-up photos of President Jiang Zemin accounted for 5 columns and more than half. Versions are high. The “Wen Wei Po” of the day even used four or four editions. Seven grand photos were published to cover the grand occasion of the National Day celebrations. Among them, the close-up photos of President Jiang Zemin and his photos of the inspections of the three armed forces each accounted for one and four editions. Editions.

More - Now that newspapers use pictures, they not only pay attention to them, but they also have more intentions to win. Take only pictures of Beijing’s successful bid for the Olympics published in some newspapers on July 14 (other pictures excluded), “Beijing Youth Daily” published 47; “Beijing Morning Post” published 38; “Yangcheng Evening News” 56 were published; 36 were published in the Xinmin Evening News; 50 were used in the “New Express”; even the “People’s Daily” with extremely intense layout was used to celebrate 10 photos.

Color - Since the late 1990s, national newspapers have become increasingly colorful. Prior to this, many newspapers in the country, such as the People's Daily, the People's Daily, and the People's Liberation Army Daily, published some color newspapers from time to time. However, due to the constraints of objective conditions, no color daily newspapers have been published. Since 1997 and 1998, the "Beijing Youth Daily" and "China Youth Daily" published color trials first, followed by the official publication of color daily newspapers; later, "Beijing Evening News", "Beijing Daily", "Beijing Morning Post" and "Science and Technology Daily In addition to the "Tonight", "Liberation Daily", "Xinmin Evening News", "Nanfang Daily", "Yangcheng Evening News", "Shenzhen Special Zone Daily", etc. in other places, they strode forward and successively published color daily newspapers. At present, most newspapers in the provinces, cities, and autonomous regions across the country have already published color newspapers, and some cities and state league newspapers have also made color editions available. It can be said that the color tide of the newspaper industry has arrived, and the picture is the tide of color tide.

Feature Photography Reports Strong East Wind

Since the middle of the 90s, news photography reports in China have occupied more and more proportions in newspapers, and readers’ demands and expectations for thematic photography reports are also increasing. This form of reporting is showing a strong momentum. The space is vast and there are many possibilities. What happened to Shencheng Air? 》, “The Lost Story”, “98 Life Faces the Flood,” “Preparing for the College Entrance Examination,” “Viewing with Life, When the 16-year-old Girl Zhang Moran Sacrifice,” “The MLM Customer's Dream, Broken River City”, “ Touching contributions, Zhang Chaoyang, the ultimate game for a big child, Lu Zhiqing's death diary, Tianqiao, Huangcheng Huang, and our homeland are all excellent feature photography reports. The visual impact and sensation are frequently seen on the pages of newspapers, attracting readers' eyes, shocking readers' hearts and purifying readers' thoughts.

Playing international picture cards to launch eyeball fights

Many newspapers have increased the volume of international news pictures. Since 1998, the "Pictures Report" and "Speech" editions opened by the "Beijing Youth Daily" have published many international news photos published by major world news agencies such as AFP and Reuters; "People's Photography" is reported in "Photography Reports". The edition opened a special edition of the “Xinhua News Agency of Overseas Xinhua News Agency”. Each month, a selection of dozens of wonderful news photos of foreign news agencies and photo agencies distributed by the Xinhua News Agency are dedicated to readers. In 2000, the “Global Times” Added "intuitive world" color photography edition to cover news incidents happening in the world with pictures, and each photo has news headlines and news descriptions. Each edition has seven or eight photos; even never published or rarely published in the past. The "Reference News" of the picture can't stop the temptation of the readers' great demand for news pictures. Not only have they broken the conventional picture, but they often have 7 or 8, and even more than 10 pictures, August 6, 2001. On the same day, it published 48 international news photos in 16 editions of the day, with an average of three editions each, playing international news photo cards to grab the attention of readers and expand their market. Line share.

Pay attention to the planning of photo reports

Now the newspaper's picture report, especially the major news report, is not only a unilateral act of a photojournalist, but it is a systematic project with the editor-in-chief, editor-in-charge, photo-editing, photojournalist and technical support departments actively cooperating. It requires prior news planning, photojournalist in-depth interviews and on-site filming, timely transmission under the technical department or under the guarantee of communication technology equipment, and photo editors' practical guidance on seeking truth from facts in front of the manuscript. And implement micro-implementation of news planning to ensure the success of major news photo reports. For example, the 50-year edition of the 50th anniversary of the National Day of the Beijing Youth Daily on October 1st, 1999, and the successive reports of the “Special Edition” of the “Nanfang Daily” from December 1st to 15th, 1999, “The Return of Macao - The Story of Macao”, “ Beijing Evening News, 2000 report page, "Guangzhou Daily", 200 pages in 2000, "Yangcheng Evening News," December 27, 1999 - January 2, 2000, "Red, Orange, Yellow, Green, Blue, and Blue." The 232 layouts of "Zizi" and so on are all focused on the news content in the pictures, focusing on multi-pictures, color pictures, and thick-to-thin articles, attracting readers' attention, and paying attention to thematic reports in full display. The contemporary newspaper's planning genius.

Emphasizes the news and timeliness of the pictures

In order to maintain the fresh atmosphere of the newspapers, various newspapers across the country have seized the commanding heights in the news and timeliness of news photos, especially in the face of the strong impact of online media and television news. Take just the end of the Beijing Olympics news propaganda war, the various newspapers have strengthened the coverage of news photos, they not only make every effort to send photojournalists to Moscow, but also stayed in sufficient layout to report the success of the Beijing Olympic bid news.

Here also take the newspaper on July 14 as an example: Beijing Youth Daily, China Youth Daily, Economic Daily, Global Times, Wen Wei Po, Xinmin Evening News (first and fourth editions) Newspapers and other newspapers published photos of the Beijing Olympics delegation’s successful bid for the Olympics in one edition. These news photos captured the first moment just right, its news and timeliness are impeccable.