The marriage of digital printing and carton packaging brings a revolution
All along, digital printing seems to be more a matter of the printing industry, but it is rarely mentioned in the packaging field with a promising outlook. But in fact, the marriage of numbers and packaging is also underway, and it also brings a revolutionary disruption to the traditional packaging industry. On the topic of the application of digital printing equipment in carton packaging, the reporter interviewed He Jianhao, deputy general manager of Boye Laser Application Technology Co., Ltd. in Ruian City, Zhejiang Province. Recently, it was learned that the company has just received the packaging industry innovation support funds issued by the Ministry of Finance. The funded project is precisely the research and development of waterless digital printing equipment used in carton production.
He Jianhao, who also serves as the deputy director of the two branches of the Paper Packaging Professional Committee and the Mechanical Professional Committee of the China Packaging Federation, and holds many invention patents in the packaging industry, understands the future development trend of the packaging industry. He believes that although waterless digital printing equipment still has technical development bottlenecks, on the whole, waterless digital printing equipment depends on its flexibility to meet individual needs and the advantages of energy saving and environmental protection in various industries in the future. Good performance.
Origin of marriage
Why has the application of digital printing equipment in the packaging industry not been widely concerned all over the world? Faced with this question from reporters, He Jianhao said that the reason for this is directly related to different relevant industrial policies of various countries. Some European countries do not have high requirements for packaging and printing, and the demand is also low. The specifications of carton boxes are limited, so there are fewer types, and even some countries expressly stipulate that no more than two colors should be used in the printing of transport packaging. The so-called transportation packaging is different from the sales packaging of goods that consumers have seen in end markets such as supermarkets in the past. It pays more attention to the protection of goods in transportation, without the function of sales packaging to attract consumption.
The reason why many European countries set up these rules and regulations is to reduce the printed colors and specifications to achieve the environmental protection goals of improving efficiency, reducing energy consumption and reducing sewage discharge. But at present, China does not have such a limited standard, and the specifications of carton boxes in the country are even more numerous. In the market, the types of carton orders are complex, but the number of specific varieties is declining. Therefore, the development puzzles encountered by China's carton industry do not exist in many European countries. Therefore, the application of digital printing equipment in the field of packaging has not formed a climate in the world, but is more suitable for China's carton packaging market.
However, He Jianhao believes that China is a big packaging country. Once water-free digital printing equipment is promoted in China, it will inevitably produce a butterfly effect, bringing a disruptive revolution to the global packaging industry.
He introduced that when encountering international orders, the traditional practice in the packaging industry is to require both sides to send printing plates and samples back and forth many times, which takes a long time to assist, and this situation will be completely changed after the future waterless digital printing equipment is involved. Foreign customers can instantly transfer the design draft to the domestic manufacturer through the network, and the manufacturer immediately puts into production. Perhaps the foreign customer can get the product through logistics the next day.
Variety makes packaging companies love and hate
In order to meet consumers' personalized needs for commodities, the differentiated types of commodities are increasing, and the patterns of packaging are constantly being updated. The quantity of packaging required for each variety is gradually dispersed, and small batches of packaging are constantly emerging. Under this background, the orders faced by packaging companies will be more complicated. This is the development trend of the packaging industry, but it also brings more confusion to domestic carton packaging companies-if the order is obtained, the previous practice will be followed. Making a printing plate, filming out, and color grading, too small a quantity will bring high costs; frequent adjustment of the machine to change the plate will also make the production efficiency low.
On the other hand, the demand from the front-end market is constantly being passed to packaging companies for increasing pressure on innovation and R & D. Whenever a new package comes out, the packaging company loves and hates it. How much should this order be produced for the first time?
He Jianhao believes that under the impact of the above two aspects, if the packaging companies do not innovate and do not upgrade, they can only bear the unbearable weight and eventually collapse. Digital technology is an effective means of upgrading. According to reports, many well-known international digital equipment manufacturers have begun to pay attention to this market gap, such as Hewlett-Packard and Kodak, etc., are actively researching and developing, hoping to take the lead in occupying the highlands of the packaging industry through digital technology.
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