Aokang brand value rose to 6.119 billion Wang Zhentao was elected "China Brand Person of the Year"

The once-in-a-century global financial crisis has not only failed to block the passion for internationalization of Chinese corporate brands, but also provided an excellent opportunity for China's well-known brands to move internationally. United States local time on the morning of December 1, at Princeton Club in New York, RREEFA Global Ranking released overseas for the first time "China's most valuable brand list." According to the report, Aokang brand value of 61.19 billion, is the sole listed brand in the Chinese shoe industry. This is the first time that a well-known Chinese brand and brand name has been released for the first time in New York City, the world financial center called "Storm Eye." The earliest advocate of China's brand name strategy, China Famous Brand Strategy Promotion Committee, deputy director of Aifeng delivered a speech at the forum. In his opinion, the sustained rapid development of China's real economy will surely play an important role in resisting sweeping the global financial crisis. The "Most Valuable Brand in China" is the core of China's real economy and the representative of outstanding enterprises. Strengthening exchanges and cooperation between these enterprises and foreign enterprises in order to achieve "mutual benefit and win-win" is not only an international road to Chinese brands, It is also an important measure that the world economy can get out of the woods. Different from the past, this forum also released the first list of Chinese brands and the 2008 Chinese brand annual figures. Haier Zhang Ruimin, Lenovo Liu Chuanzhi and other 8 well-known domestic entrepreneurs topped the list of the first Chinese brand builders; Aokang Wang Zhentao, Haier Yang Mianmian, Lenovo Yang Yuanqing and other nine entrepreneurs were awarded the brand annual figures. It is reported that this year released a total of 60 brands, including Aokang, Haier, Lenovo, etc., distributed in 19 industries, 32 product categories, such as shoes, sporting goods, automobiles and home appliances. The average sales revenue of 60 major brands was 21.932 billion yuan, of which the top 20 average income was 53.141 billion yuan, up 15.6% over the previous year. The 60 most influential consumer brands in China, collectively debuted in the United States with the largest number of international brands, showcased the important achievements of China's brand building during the 30 years of reform and opening up. Aokang Group is a shoe-based industry, and set foot in commercial real estate, biological products and other fields, cross-sectoral and interregional development of the country's top 100 private enterprises. As China's largest private shoe-making enterprise, Aokang ranks the first among the top 10 industrial enterprises in China for two consecutive years. Aokang leather shoes leading brand was named China leading leather shoes Wang, China famous brand, well-known trademarks and other titles, and become China's leather industry's only iconic brand. Aokang Group in addition to rooted in the local market, but also the first joint Italian footwear brand GEOX, Wanliwede and other multinational companies to jointly develop the international market. The strategic vision of "One hundred years of Aokang, the global brand" is becoming the goal of every employee in Aokang. In the 30 years since the reform and opening up, AoKang as the leading shoe company adhere to the "integrity" and "quality" as the basis, "fashion" and "comfort" for the pursuit of rising brand value, and brand culture, brand strategy, Leveraging on the Olympics, technological innovation and anti-dumping defense has made outstanding achievements. O'Connell, together with 60 major domestic brands to carry the banner of "China's own brand." "China's Most Valuable Brand" has been released consecutively for 13 years and is a ranking of China's leading industry-leading competitive consumer brands as the main research object. Since 1995, it has been the earliest one in China Research on brand value. The research report is released annually and has become an important reference for investors, consumers and all walks of life in China to understand the Chinese brand. The 14th brand release this year was co-sponsored by the U.S.-China International Cooperation and Exchange Association, the U.S. Department of Commerce, the U.S. Small and Medium Business Administration, RREEFA Global Ranking Group, Beijing Famous Brand Appraisal Co., Ltd. and others. The collective debut of China's most valuable brand in New York has drawn the attention of U.S. companies and investors. Hundreds of U.S. business representatives participated in the launch of the Chinese brand to further understand the Chinese brand and seek opportunities for cooperation with Chinese enterprises. According to another report, the domestic press conference is scheduled to be held in Beijing on the afternoon of December 16, when the publication of 08 most valuable brands in the United States will be introduced.