War on the wrist and the future

From ancient times to the present, wrist dimensions are a place full of stories for humans. With the continuous development of human history, the decoration of the wrist has also been constantly changing, and its significance is constantly changing. Today we watch the watch industry from the perspective of the wristwatch to explore the dimensions between the means of the wrist, and look forward to the future of this "wrist" position to see what changes it will happen. "Wrist" strategic location The "hand" as the most directly involved part of human beings in human civilization has the highest frequency of use in daily activities. The wrist as the connecting part of the palm and arm, and its superior "geographical location", from the military science and advertising perspective, is irreplaceable, and its unique strategic meaning does not mean the wrist will not be idle, but also doomed The wrist will become a large number of "military" contested. This competition promotes the wrist decorative culture is constantly being nurtured and move forward. Decorative culture between inches After archaeological discovery, since the beginning of human civilization, the wrist part of human beings began to decorate ornaments in the form of bracelets. Subject to the constraints of the living environment, there were articles of arms at the time, some of them used for self-defense and living tools, while others were used to display loot as a symbol of honor. And that these decorations for their good fortune, disaster relief. Unearthed in the Villendorf carved naked nude girl, in his wrist engraved with a bracelet of a class of ornaments. Among the skeletons unearthed in Istitiz are ornaments resembling bracelets. In China, about 6,000 years ago Banpo site, in Qufu, Shandong Xixia Hou Neolithic sites, etc., archaeologists have found pottery rings, stone bracelets and other ancient ancestors used to decorate the bracelet bracelet ring. It can be seen, bracelets and bracelets in human history, the most important means of wrist decoration. Wrist decoration of the specific functions Bracelets and bracelets as the main form of wrist decoration culture, its continuous development in the history of human development and development, its main function has the following points: Tool Function: In the early days of human civilization was to meet the needs of the environment and survival. Social function: a symbol of wealth status and power. Religious function: is a totem worship, as a talisman. Decorative features: is the embodiment of the United States, as a pure decoration. These four major functions, starting from the initial stage of the development of human civilization, have played a leading role in influencing and permeating each other during the long development and evolution. In today's daily life, a wrist ornament often has multiple functions at the same time. These four functions are either independent or intertwined, and the various wristwatch decorations in various forms enrich and improve the jewelry culture on the wrist. Wrist decoration in the West during its historical glory and religious development are inseparable, the style has also been the famous architects or artists of all ages and gradually become a trend, and gradually evolved into a symbol of fashion, this fashion trend later Further affect the east. Watch: the protagonist of today's wrist After thousands of years of human civilization development, but the human nature has not changed. Today, the four functions of "tool function", "social function", "religious function" and "decorative function" of the wrist decoration have only undergone formal changes and have not undergone any qualitative change. They have constant vitality . Contrary to the past, from the treasure muscle think that since 1810 for the customer made the first "watch", the "watch" began from the "bracelet" and "bracelet" fight for the position on the wrist. Today, all kinds of watches have become an important part of today's wrist decoration. Corresponding to the four major functions of the wrist decoration, the current watch its "tool function" refers to the watch as a tool to see time, this most basic "tool function" with the expansion of human activity space, has been extended from the land Into the deep sea and in space; "social function" refers to the function of standing out by wearing high-end watches; "religious functions" are relatively weaker in today's watch (mainly in clocks), but on watches There are also religious functions such as various Buddhist themed watches and Muslim real sun-watches, etc .; "decorative functions" are more common in younger groups, and the flourishing development of various popular watches has given rise to the notion of "decoration Function "of the pursuit. [page] The arrival of a historic change Wrist watch tomorrow With the synergistic development of major science and technology in the 21st century, the four basic functions of wrist decoration will usher in a historic change, and this change refers to the watch "social function", "religious function", "decorative function "Rather than absolute degradation, and the strong rise of" utility functions. " Which led to a major change in history is the - "smart watch." "Smart Watch" can be described as the moment has become a hot word, the world's leading technology companies have stepped in, hoping to share in the new round of market upsurge. On the "smart watch" development and related market information will not go into details, interested in online search. The rise of "tool function" Looking around our daily life, we are surrounded by a wide range of electronic products every day. Daily life and work are also carried out with these devices. The reason that led to this result is that we change the way of life, we hope that life is more convenient; we are longing for communication; longing for socializing all the time; longing for a better entertainment experience from all kinds of electronic products. All this leads to the electronic products The rapid development. The rapid development and popularity of smartphones and tablets have given birth to this. From the perspective of consumers, they hope that the ultimate result of the development of "technology terminal" will be through an electronic terminal that can meet various needs in daily life, such as communication, photographing, payment, socialization, health monitoring, identification and entertainment experience , And can connect all kinds of household appliances. It is also important to note that it is best to be very portable, not to have to be kept in your pocket like a cellphone, in a bag, accidentally lost. It is like a universal treasure box. Technology and the Internet are constantly changing our lives and no one can be affected by this era. "Smart Watch" as a smart terminal, its function and function of space are very large. The main force that triggers this kind of change is the instinctive demand of people for the convenience of human life, humanized function and entertainment experience. From a market perspective, after the upsurge of rounds of PC, mobile phone and Internet, we must find a new business growth point with more room for growth. The high-tech wearable devices fit well into the needs. Due to its strategic position and its ability to be worn around the clock, Smart Watch is more appropriate as a vanguard in mass market applications of high-tech wearable devices from a market risk perspective. Major companies are determined to promote the popularity of this product Gain relevant benefits from them and promote their performance growth. Wrist war broke out I believe that the war is inevitable, and the war has begun. The question now is, what will be the intensity of the war without smoke and what is the main factor in the intensity of this war? Factors that determine the intensity of the war: "Smart Watch" Experience the degree of perfection: its product positioning, function, application, convergence and so on to meet consumer expectations. The speed of marketization of "smart watches": Under the premise of product maturity, the marketization speed of the commodities themselves and the marketization of the docking units of each business will be the main factors that determine the intensity of the war. The attitude of traditional watchmakers: The determination of the traditional watchmakers to maintain their own interests and the countermeasures (both on the table and on the table) will determine how the war will be presented. What kind of watch the greatest impact, the traditional watch will disappear? If you think the "smart watch" is coming, the traditional watch will disappear that is a paradise, this point from the wrist of the history of the development of decoration can prove that, at least now we can still see a lot of people wearing bracelets, wearing bracelets and they Not used to wearing watches. The author believes that "smart watches" will first affect the watch market in the low-cost. In addition, even though the "power of tools" of the "smartwatch" is so strong that it can force more consumers to compromise, the more influential should start from groups born after 1980 and further affect older age Layers of people. At present, the traditional watch can still meet the current four functions of "tool function", "social function", "religious function" and "decorative function" without major changes once again in the mainstream consumer attitudes and living habits. demand. Therefore, the next face is the smart watch, the major technology companies how to change consumer habits, how to make the "tool function" is inspired and strengthened, making it irreplaceable. And all this, to a large extent, is tantamount to creating a new market. Is the smartwatch so powerful? Can it really pop up quickly? And how much impact it will have on us? Let's wait and see.