Special shoe Xie sponsored the 12th National Games, Liaoning launched a wonderful feast

Two years before the opening of the Twelfth National Games, the people in Liaoning have already felt the strong atmosphere of the National Games. Recently, the launching ceremony of the 12th round of market development cum literary evening show, sponsored by the well-known sports shoes brand Xtep (China) Co., Ltd., was held grandly at the Hunnan Sports Training Center Complex. Leaders of the State Sports General Administration, relevant departments of the province and heads of hundreds of enterprises from across the country attended the party. The evening program style rich, exciting constantly, climax after another, presented the audience spectacular feast for the audience. Among them, the extreme athletes dexterous figure won the audience bursts of applause, special step spokesman Han Geng, but also as a mysterious guests on stage to sing, detonated the enthusiasm of fans on the scene. It is reported that the Twelfth Games of the People's Republic of China will be held in September 2013 in Liaoning. This will be held in Liaoning Province, the highest specifications, the largest and most influential, the largest number of participating national comprehensive sports event. As the first brand of domestic fashion sports Xtep, the only partner of the sporting goods industry in the 12th National Games participated in this event. According to the staff, since the 10th National Games, Xtep has provided equipment and apparel for the entire official organizing committee and won the exclusive sponsorship of award-winning equipment such as the Jiangsu Provincial Sports Delegation, the PLA Sports Delegation and the Fujian Provincial Sports Delegation. This is the first time that a Chinese sports brand sponsors a large-scale comprehensive sports event in China, thus breaking the monopoly of international high-end sports resources by international sports brands. It is also a good start from pure entertainment marketing to sports and entertainment marketing. The outstanding performance of the 10th National Games, so that special steps in many domestic sports stand out, rose to the top three domestic sportswear brand position. In 2009, Xtep still became the partner of the Eleventh National Games of the People's Republic of China, fully armed the entire official organizing committee and sponsored the sports delegation including Shandong Province Sports Delegation, Hong Kong Special Administrative Region Sports Delegation and Fujian Provincial Sports Delegation Eight provincial delegation, "distinctive" Xtep ads in television, outdoor, venues can be seen everywhere. Xtep brand reputation and popularity in the country steadily rising, "X" figure by more and more consumer attention and love. Ding Bo, president of Xtep, said that all along, Xtep has been keeping a great deal of attention and support for major domestic sports events. This sponsorship of the 12th Games, is following the 10th National Games and the 11th National Games, the special steps and the National Games once again join forces. I believe this will be a good opportunity to further enhance the brand image of Xtep. In 2013, Xtep will work with the official organizing committee to create a wonderful event for all sports-loving and healthy friends. Also hope that in the future of the National Games, to allow more friends to see Xtep full of enthusiasm and vitality of the figure.