Affordable investment wins 40,000 yuan to open a home price creative home gift shop

A good life doesn't have to be done with high-quality products. As long as it feels right, even an inconspicuous hook will be full of artistry. Everyday life is always full of creativity. Although there is not much high-tech in the field of home design, some details have changed the creative ideas. In the usual products, add some simple small ideas, the first look is faint, playful and deep and creative. Open a home gift shop that brings together such creative ideas, so that the fun of life is reflected in the ordinary details.

300 billion market detonated creative home business opportunities

On the coffee table, a seductive red lips, you should never kiss her, it is a phone call; a large can of Coca-Cola, you should never pick it up because it is a phone; the sofa is furry A comfortable pillow is a speaker; a villain who can hold his hands up, it is not only an ornament, but also a toothpick box; there are refrigerator clocks, cartoon paper towel tubes, explosion dogs... Designing wonderful little things is not a simple arrangement. They are real household items, which can fully meet people's needs in function. At the same time, due to the designer's alternative ideas, these colorful, stylish cartoon gadgets have become gifts for young people, adding to their lives.

The improvement of living standards has made people have higher requirements for individuality and beauty. People are no longer satisfied with popular and ordinary household items, but need more personalized and more characteristic products. And under the pressure of the busy social rhythm, people are eager to be relieved and make their lives easier and more enjoyable. You should know that life is not just a monotonous rice, oil, salt and vinegar tea. In the plain days, add a little detail, add some exquisiteness, add some creativity, and life will be refined and smart. See the details in the details, see the taste in the details.

In the shopping malls of Shanghai Dimei Shopping Center, Hong Kong Mingdian Street, Xujiahui Popular Line and other young people who love to visit, as well as large and medium-sized cities such as Beijing, Guangzhou, Shenzhen and Chengdu, such creative gifts have been seen everywhere and are increasingly being used by young people. Admired.

According to statistics: the annual consumption power of creative fashion products in the 33 provincial capital cities, 393 prefecture-level cities and nearly 3,000 county-level cities is as high as 200 billion to 300 billion yuan; the China Social Investigation Office (SSIC) has done in the Mainland. A special survey on home decoration and decoration shows that after 2006, new trends will emerge in the decoration and decoration of Chinese public homes. More people are prepared to save on the renovations to purchase household items and decorations that will make the home full of personality and taste. Industry Association of Flow Industry Forecast: After 2006, the domestic creative fashion trend jewelry design strives for whimsy, emphasizes fashion, and reflects perfect quality from the subtleties. The guiding materials of all fashion trend jewelry markets show that the continuous improvement of the level of mass consumption directly induces people to pursue a higher level of life; fashion, quality and individuality are increasingly becoming indispensable in life and office. The theme; the importance of the decoration of the home makes the fashion trend jewelry has become a fashionable gift for the unit and individual. The demand space of the domestic fashion and creative goods market will become unprecedentedly broad under the strong consumption.

However, market research shows that such products are relatively scattered at present, and are still in the primary development stage of “less variety, poor quality, slow circulation, high price, no brand, and market chaos”, but in most middle and small cities. The franchise stores are almost blank, so there is an urgent need for a brand, monopoly, standardized, industrialized fashion brand to lead the Chinese market.

Faced with such a huge market, keen investors have long sniffed out huge business opportunities. Fan Hao, the owner of “FunLife”, the first affordable creative home chain in China, is one of them.

Affordable route allows exquisite life to enter the homes of ordinary people

Into the "fun life", the store is small, the decoration is simple, the simple shelves are displayed in a variety of creative products, creative kitchen, creative bathroom, creative gifts, creative office supplies, creative computer peripheral products...

Since the opening of the first “fun life” of Jiangnan West Road in Haizhu District of Guangzhou last September, Fan Hao has opened five chain stores in succession. Now he is preparing to open a sixth store in Tianhe District. The speed of opening a store so fast is surprising, can it guarantee profits? Faced with this question, Fan Hao smiled confidently: "It is indeed faster to open a store at this speed. I have maintained this speed for two reasons. First, my profitability has guaranteed my speed. Second, this is determined by the business philosophy of 'fun life' and the terminal market sales of the cheaper route and the characteristics of the creative product market itself."

Fan Hao explained that in China, the current creative home market is a very broad market with a very broad market space, far less than the popularity and maturity of South Korea, Thailand, the United States, and Japan. However, this market is rapidly emerging, people are right. The desire for creative home and creative gifts has been spurred and the demand is very large. However, many domestic creative products are taking quality and high-priced routes, which makes many consumers discouraged. Fan Hao found that the target customer base of such products should be white-collar workers, but the facts show that more ordinary consumers and students of 30-40 years old also have higher consumer demand. Therefore, Fan Hao has positioned his “fun life” as a cheap creative home and gift shop, just like the supermarkets that are common in life. This requires Fan Hao to open a branch as soon as possible, establish a wider retail terminal, and quickly follow up and occupy the market to achieve scale effect and brand effect.

In addition, the easy imitation and replacement of creative goods itself has determined that this market must be rapidly expanded, because only by occupying the market first can the market be finally won.

Sure enough, Fan Hao has achieved success. The five stores that are open are all profitable, and the profits are not bad. On average, each store has a net income of about 10,000 yuan per month.

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