US Norwich high-quality sportswear understand the movement, better understand the quality of life

Novous , a world-class, high-quality, functional sportswear brand, was born in Manhattan, New York in 1994 as a fashion center in the United States and was later baptized by the sunshine of California. So far, NOVOUS (Norwich) sales network has spread all over the United States, Canada, major cities in the east and west, as well as some European countries. As an international high-quality sports brand, NOVOUS (Norwich) is actually quite a coincidence. In the early 90s, such a group of young people lived in Manhattan, New York. They all had higher education, engaged in different occupations in New York City, some engaged in Wall Street's financial industry, some of the middle managers of large companies, some of them costume designers, engineers, accountants, teachers and so on. What they all have in common is love for sports. Early in the morning, many of them invariably go to Central Park to run their morning jogs along the lake. After get off work, they go to the gym or yoga club. On weekends, they organize biking trips to New York to vacation, or from time to time Play together to play tennis, golf, can be described as colorful. In the process of participating in various sports, they are also demanding more and more relevant sports equipment, especially sportswear. At that time, the market was only cotton or polyester fabrics sportswear. Cotton, as a natural material, breathes, but does not sweat quickly. Therefore, sports wear cotton sportswear, once sweating, clothes like a wet cloth stuck to the body, not only uncomfortable, and wearing wet clothes continue to exercise, is also detrimental to health. If the switch to Quandi sportswear, although the beginning feeling slippery, but it was abnormal hot, very easy to sweat, the body temperature rose quickly, and there is no sweating function. So, some of these young people with lofty ideals decided that, since there is no market, let us develop to truly meet the needs of sports, with a variety of functional health sportswear. Soon, two of them who love sports apparel designers, according to the characteristics of cycling, self-developed rodent car mat and 8-piece riding pants, in their own team in the trial, the praise Rush, other riders also have to order. However, due to the special design of riding pants, sewing more difficult, the initial production is not large, Connaught Manhattan actually could not find a willing to undertake the production of riding pants manufacturers. As a result, the young men were decisive and the crowd raised money to rent an entire 2,000-square-foot, 15th-floor building in a building on West 38th Street in the Manhattan Clothing Center and set up their own R & D center and production base . Six months later, Manhattan's R & D and production base of more than thirty employees. Sewing workers' sculptures at the New York Fashion Center also symbolize the continuous innovation and long history conceived by the NOVOUS brand. US NOVOUS (Norwich) adhere to the concept of continuous innovation of the brand, with world-class fabric companies, successfully developed a lot of groundbreaking functional fabrics. The AIR DRY quick-drying fabric, which is commonly used in Norwich products, has a unique cross-section of the X-shaped fabric with a good capillary effect that quickly removes sweat, diffuses it and quickly volatilizes, Keep dry and comfortable during exercise, the body's sportswear will no longer be like a wet cloth generally stained on the body. This is a revolutionary creation that was marketed in cotton sportswear market many years ago. MOSQUITO mosquito insect repellent material fabric, natural insect pest extraction from natural plant pest control insect repellent components, the study showed significant mosquito repellent effect, with this function of the fabric used in outdoor activities related Of sportswear, you can avoid harassing insects such as mosquitoes in outdoor sports intrusion, so that you have a fishing or climbing a peaceful realm. Every function of Novozyx's products, whether it is UV protection, windproof and breathable, antistatic, antibacterial and deodorant, healthy silver ions, far-infrared technology and so on, all follow the same philosophy: to make exercise more healthy, More comfortable, more beautiful. NOVOUS (Norwich) also bold innovation, in 1999 began trying to use "four-pin six-wire" special technology to sew sportswear. This new sewing technology allows the product not only to have flat and thin features that reduce skin friction at the sewn interface during sports and are several times faster than conventional sewing techniques and provide more effective control Stretch stretch fabric. These advantages are beyond the reach of other sewing techniques. At that time, a Japanese-made "four-pin six-wire" locomotive each to 40,000 US dollars, is several times the ordinary car needle, the company did not hesitate to buy 10 units in the R & D center took the lead in testing, produced The "four-pin six-lane" technical cycling pants, after professional athletes tried on, the consistent response more comfortable, more personal, more able to withstand wear and tear during exercise. So, this product into mass production. NOVOUS's vision of new technology research and development, rigorous and dedicated scientific attitude, as well as completely penetrated NOVOUS (Norwich) products in the customer's meticulous consideration, has become NOVOUS (Novozymes) One of the main reasons for the high brand loyalty. Another attraction of NOVOUS is its stylish style and bright color scheme. This is other sports brands are unmatched. NOVOUS soberly realizes that people who choose NOVOUS sportswear are people who know both exercise and life quality. Their pursuit of high-quality, distinctive high-end products, highlighting its unique. So, both healthy and useful functionality, but also unique fashion, it has become NOVOUS brand an important concept.