The German wine brand Black Tower is making a major packaging revolution. The company will abandon its classic black wine bottle and replace it with a new half bottle of black and semi-transparent visual effect. It is reported that the new wine bottle will be It was issued in supermarkets in May. The redesigned Rivaner bottle is actually part of the black tower brand adjustment. Before the adjustment, the German brewer Reh Kendermann has conducted two-year market development and customer research in the United Kingdom, the United States and China. The design of the new bottle still continues the original classic shape, but it looks more stylish overall, trademarks and labels have been optimized, the bottle feels smoother than the recessed glass, and used in cap handling A long spiral bottle cap.
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Transparent glass bottles will be used in most products in this series, but in terms of Rivaner varieties, the company prefers to choose a half-length black body transparent wine bottle, because "such bottles will make products stand out from crowded shelves. Has unparalleled shelf influence."
Nik Schritz, managing director of Reh Kendermann, said: “The new packaging incorporates classic black bottles and impressive top bottle designs.†“This classic and uniquely stylish bottle aims to attract more new customers worldwide. Achieve better sales results.†To tie in with the new packaging design, the company also launched a high-quality wine series “special release†to further enhance the brand's overall image.
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