Problems and Opportunities in the Development of Electronic Paper Books in China

The inheritance of human civilization is inseparable from the recording and dissemination of words. Two of the four inventions of ancient China are related to it. One is the papermaking of the Eastern Han Dynasty, and the other is the printing of the Song Dynasty. The paper produced is used to record text, and printing can make these words more distant. The "evolution" process of paper, from the initial oracle bone to the bamboo slip to the paper, is because the latter is easier to carry and preserve than the former and is chosen by humans. With the deepening of the digital age, printing and papermaking, two technologies that have been used by humans for hundreds of years and thousands of years, are likely to be replaced by an emerging electronic product that has emerged in the past two years, that is, electronic paper. book.

What is a paper book? It is a new type of handheld reader that uses an electronic paper display screen to read most of the current e-books on the computer such as PDF, CHM, TXT, etc. So compared to traditional books, it is more environmentally friendly and saves space. E-books stored in their memory cards can easily reach tens of thousands of books, no less than a small library. If you want to put so many books at home, you need a lot of space. In the face of high housing prices, many people can only choose to live in a dwelling place. The place where they have already lived is too small. How much space will there be to keep books? With mobile phones, MP3s, computers and other electronic devices Compared with e-books, the advantages of electronic paper technology using electronic paper technology are small radiation, low power consumption, proper screen size, and its vivid display effect, which looks like the effect of reading, and does not hurt the eyes.

It is predicted that the global number of electronic paper books will increase from 1 million units in 2008 to 29 million units in 2013, maintaining a CAGR of 24%. According to research by research institutes, in 2009, electronic paper books sold 500,000 units in the domestic market, and this year will reach 3 million units. Although compared with mobile phones and computers, it is still a negligible niche market, but because the number in the past is very small, its growth rate is still very fast. Even so, what are the problems and opportunities facing the development of domestic electronic paper books? At the 2010 World Electronic Paper Technology Conference and E-Reader Exhibition held in Shenzhen recently, companies from the electronic paper book industry chain gathered together. The issue was discussed in depth.

Problems in the development of domestic electronic paper books

1. Although the market has not yet been opened, there are already large enterprises including Hanwang, Hanlin, Founder, Great Wall, Datang Telecom, and some special electronic paper book brands such as Fuxi, Xinbo, EDO, etc. Enterprises, and even some traditional MP3 vendors such as Taipower, Newman, and OPPO enter. Some analysts said that there will be about 100 companies entering the market for electronic paper books this year. There are even more than 400 analysis, including the cottage, and these companies are fighting each other. So many companies to fight for a market of 3 million units, if they do not have their own core advantages, it is bound to be a fierce price war.

2. The e-book content format standards used in electronic paper books are not uniform. American Amazon has a good relationship with traditional publishing houses, so it is very convenient to get e-books to get content. Its Kindle reader can simply support several formats. There are more than 20 e-book formats supported by domestic electronic paper books, many of which are developed by electronic paper book manufacturers. Other electronic paper books cannot be compatible, but if they are compatible, they are compatible with electronic paper. The book's chip requirements are very high, so its cost has become a contradiction. More importantly, the inconsistency of the format standards is not conducive to the spread of e-books and hinders the development of the electronic paper book industry.

3. The important parts of the electronic paper book are not produced on the mainland. At present, the electronic paper used in electronic paper books is mainly the E-ink screen of Yuantai, but now its price is very high, which also affects the cost of electronic paper books to a certain extent, so that the price of electronic paper books is around 1,400. Even reaching more than 3,000 yuan. Compared with the domestic income level, it is still too high. This is also an important factor affecting the development of electronic paper books.

Opportunities for the development of domestic electronic paper books

1. The number of people watching e-books has increased significantly. There are two data to illustrate this problem. One is that the output value of digital publishing in China exceeded the value of paper publishing last year. The new varieties of online publishing and electronic publishing have surpassed traditional publications in total. The second data, the number of national electronic reading, online reading has begun to be the same as the traditional paper reading, or reached a relatively close level. That is to say, the way people read is undergoing tremendous changes. In recent years, the national reading power has continued to decline, but at the same time, the proportion of nationals on online reading and electronic reading is rising.

2. According to the electronic paper book test report conducted by the China Publishing Science Institute in the second half of 2009, the current domestic paper book has obvious advantages. In terms of comprehensive ranking, two of the top three are domestically produced through the test of eleven electronic paper books. Only the appearance and industrial design of domestic electronic paper books are urgently needed to be strengthened. In addition, from the current market share, domestic electronic paper books also occupy the vast majority of the market.

summary

Since electronic paper book manufacturers cannot establish their own content platforms like Amazon in a short time, it is very necessary to cooperate with domestic e-book content providers to provide consumers with stable and favorite e-book content sources. Although domestic electronic paper books now occupy most of the market share, they still need to work hard on the appearance and software to design a paper book that consumers like, so that they can compete with foreign paper book brands that have entered China in the future. At the same time, it is also urgent to improve the relevant laws and standards for the production of electronic paper books in China, and to provide a strong guarantee for the healthy development of the electronic paper book industry.

Okoume Plywood

Okoume Plywood,Indoor Okume Plywood,Okume Furniture Grade Plywood,Okoume Commercial Plywood

Shouguang Bailing Wood Industry Co., LTD. , http://www.bailingfurniture.com