Yuyao fur to upgrade fashion to fur no longer extravagant

It is said that the origin of the word "fur" is that the merchants in that year dealt with leather goods in winter in winter and sell mats in summer because of the seasonal factors of leather goods. Therefore, the earliest leather goods shop was called a "fur shop." Seen the season on the "fur" business impact. It is precisely because of seasonal factors, Yuyao became the country's "fur" output of the largest city, but also formed a unique phenomenon of consumption. Yuyao fur market, which has decades of fur sales experience, is quietly undergoing many unnoticed changes. Brought by the fur identity In recent years, as people's living standards improve and the weather is getting cold, residents in the south are also very much in favor of fur products. From the early days of popular leather hats and otters to the " ", Yuyao Long Xia, Haining Jieshi, Tongxiang Chongfu formed the fur professional market is the best proof. Many fur brands settled here, forming a unique fur culture in the Yangtze River Delta. With the improvement of living standards of the people, fur as a representative of fashion clothing , reflecting the people's living standards, is a status symbol. Most women in Yuyao can have at least one piece of fur, not included in the purchase of essential items plan. In the past, the major consumers of fur are middle-aged women over the age of 35 who are economically capable. Nowadays, it is already common for girls in their twenties in Yuyao to wear fur. Fur clothing has become part of the Yangtze River Delta fashion lifestyle. "Fashion" to fur no longer extravagant Now people's fur consumption concept has undergone tremendous changes. Color is no longer dominated by dark colors such as black and brown, green, pink, burgundy, orange, beige, camel and other colors to join, making the fur colorful, contests, mink also has gouache, lake blue, rose red, etc. Bright colors. In addition, from the shape to the design are no longer the traditional medium and long style. From the current consumption pattern of Yuyao, medium and low grade fur is favored by ordinary consumers. The diversity of raw materials and production processes continue to improve the fur market won the spring. Fur began to pay attention to stitching and mix and match, with rich, active, comfortable, casual fashion style and publicity wild personality style, has won the favor of consumers. At the same time, laser, thinning, shearing and other technologies are widely used in fur, the designer even more fur elements as embellishment into the various types of clothing, daily necessities to make fur into another economic growth point. The application of new technology: laser, Louhua, weaving, cut velvet, embroidery and other new techniques, both emphasize the natural texture of fur, but also along its thin texture to carry out a wealth of variation. In addition, with the cashmere, crocodile skin, silk and other top fabrics, the combination of interpretation of the amazing results. Fur competition center of gravity transfer It is understood that the current sales of Yuyao fur has covered the entire Yangtze River Delta and even throughout the country. It is understood that 70% of Yuyao Fur City fur market is sold to foreign markets, which determines the product quality and marketing strategy. If the business with the old concept of selling "jackets" to operate this luxury fashion fur, it has been difficult to get their approval. Today, consumers are more fancy and have a good after-sales service system businesses. Has a certain strength of fur shopping malls, according to consumer demand for fur clothing in many aspects, timely introduction of professional designers for customers tailor-made fur clothing this service. Constantly updated fur processing technology and details of the changes, breaking the traditional fur for many years the same style, the fur industry has injected fresh elements. Some more powerful fur clothing mall unique, launched a fur coat reform color change business, to meet consumers in the dressing "hi new anorexia" mentality, but also save them a lot of money. This business is indeed welcomed by many consumers, which fur fashion apparel market has also been popular since the frenzy. In response to consumers' demand for fur maintenance, some well-known fur shopping centers in Harbin have launched "fur nanny" services for consumers to help consumers better maintain their fur.