China's plastic flexible packaging export differentiation and green development

Guide: The demand for flexible packaging market in Europe and America is firm, giving China's plastic flexible packaging industry export opportunities. At the same time, we should also recognize the differences between the European and American soft packaging markets, and adjust the flexible packaging to differentiate development according to it, while grasping the trend of green energy conservation and enhancing the added value of products and international competitiveness.

Differences between European and American flexible packaging markets North Americans are keen on flexible packaging, especially plastic flexible packaging products. This was well validated in a report published by the global consulting firm PCI. The new PCI report shows that the global flexible packaging industry market value in 2013 was $76 billion. The market value of the flexible packaging industry in North America and Europe is 20.7 billion US dollars and 16.4 billion US dollars, respectively, and the sum of the two accounts for nearly half of the total market value.


Plastic flexible packaging is widely favored
At the same time, PCI pointed out that the pace of development of the flexible packaging industry in the two major markets in Europe and the United States is completely opposite. Growth in North America is accelerating, while Europe is relatively slow. The data shows that the annual growth rate of European soft packaging market value in 2013 was only half of that in North America. Although the demand for flexible packaging in Russia and Poland increased by more than 5% in 2013, the value of other developed countries in Europe was below 1.5%, which drastically reduced the demand growth rate of the entire European flexible packaging market.

PCI market analysts said that the economy, population, consumer preferences, and living standards are important reasons for the further widening of the gap between the two major soft packaging markets in Europe and the United States. In addition, this gap is expected to widen further in the next few years.

Because plastic flexible packaging can meet the diversified protection requirements of commodities, the shelf life of foods is significantly improved; and the packaging process is simple, easy to operate and use; has an affinity packaging form; saves packaging costs and transportation costs; low resource energy consumption and environmental protection. Therefore, plastic flexible packaging plays an increasingly important role in many fields.

The development of plastic flexible packaging needs to be differentiated. With the continuous improvement of the supply capacity of China's plastic flexible packaging industry, it will provide more opportunities for the export growth of products. In addition, as the domestic consumer market continues to mature, the export market will become more enterprises seeking An important way of sustainable development.

At present, China's beverage consumption continues to rise, providing a large room for growth for beverage packaging manufacturers. According to forecasts, the market value of global beverage packaging in 2017 will reach 118.8 billion US dollars. Such a broad market prospect determines that beverage packaging must be continuously updated in technology to keep pace with the development of beverages.

Most beverage manufacturers are only focusing on economics, and plastic crafts are rarely considered ecologically. More diverse products, requiring more differentiated packaging, has become a trend in the beverage industry, and the development of beverage packaging machinery technology will become the driving force behind this trend.

In the next 3-5 years of the beverage market, while developing existing juices, teas, bottled drinking water, functional beverages, and carbonated beverages, plastic building materials will be low-sugar or sugar-free beverages, as well as milk-containing beverages. Wait for the development of healthy beverages. Product trends will further drive the development of packaging differentiation, such as PET aseptic cold-fill packaging, HDPE milk packaging, and aseptic carton packaging.

The green trend of plastic flexible packaging While plastic flexible packaging has been steadily developing, plastic flexible packaging companies should focus on the safety of plastic packaging. In this way, the plastic flexible packaging industry can achieve great development. Although green packaging does not currently have a completely uniform definition, in general, it can be recycled, recycled or degraded, and it is not suitable for the human body and the environment during the entire life cycle of the product. package.

The important meaning of green packaging is to protect the environment, but also has the meaning of resource regeneration. In the course of its entire life cycle, green packaging follows the principle of economic activity behavior of “reduction, reuse, and resource utilization” of circular economy, so that the impact of packaging on the environment is reduced to a minimum.

Although green packaging does not currently have a completely uniform definition, in general, it can be recycled, recycled or degraded, and it is not suitable for the human body and the environment during the entire life cycle of the product. package.

The important meaning of green packaging is to protect the environment, but also has the meaning of resource regeneration. In the course of its entire life cycle, green packaging follows the principle of economic activity behavior of “reduction, reuse, and resource utilization” of circular economy, so that the impact of packaging on the environment is reduced to a minimum.

China's flexible packaging industry is fundamentally focused on the wind and the industry, and the more energy-saving, consumption-reducing, emission-reducing, and safe, the problem is that we want to leave the modified plastic god to enhance the skills and handle the problem of the easy infection of BOPP plastic film.

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