In 2013, the global newspaper industry earned 163 billion US dollars
2021-04-07 15:04:14
Introduction: The World Newspaper and Press and Publication Association (WAN-IFRA) recently released the "World Newspaper Trend Report" saying that global newspapers use a combination of printed and digital versions to attract more audiences, but digital newspapers The rate of revenue growth is not in line with this. Globally, 93% of newspaper revenues still come from print, which puts the newspaper industry and the society they serve at risk. We comprehensively selected the newspapers and related media data in the report in order to grasp the development trend of the global newspaper industry.
In 2013, the global newspaper industry made a profit of 163 billion US dollars Release aspect:
â— In 2013, the circulation of printed newspapers worldwide increased by 2% compared with the same period of last year, but it dropped by 2% in five years. About 2.5 billion people around the world read paper newspapers, and 800 million people use digital platforms.
â— The circulation of printed newspapers continues to rise in countries with a growing middle class and relatively low broadband penetration, but the long-term structural decline in mature markets continues, as readers are more Focus on the digital version. In 2013, Asian circulation increased by 1.45% compared with last year, Latin America increased by 2.56%; in North America, it decreased by 5.29%, Australia and Oceania decreased by 9.94%, Europe decreased by 5.20%, and Middle East and Africa decreased by 1%.
â— In the five years from 2009 to 2013, the circulation of newspapers increased by 6.67% in Asia, 6.26% in Latin America, 7.5% in the Middle East and Africa, 10.25% in North America, and 19.59% in Australia and Oceania. 23.02%.
â— The number of digital newspapers that were paid for last year increased by 60%. Although the starting point was very low, it has risen more than 2000% in the past five years.
Advertising:
â— In 2013, print ads worldwide decreased by 6% compared with the same period last year, and decreased by 13% in five years. The digital version of the newspaper in 2013 increased by 11% and increased by 47% in five years, but it is still only a small part of Internet advertising. A few companies have the majority of Internet advertising revenue, and a large part of this is owned by Google.
â— Printed newspaper ads in Latin America increased by 3.9% in 2013 compared to last year, but declined in all other regions: 3.2% in Asia and the Pacific, 8.7% in North America, and 8.2% in Europe. The Middle East and Africa fell by 1.8%.
• In five years, print newspaper ads increased by 3.3% in Asia and the Pacific and by 49.9% in Latin America. In North America, it fell by 29.6%, in Europe by 17.9%, and in the Middle East and Africa by 21.1%.
â— Although digital advertising continues to grow, it is still only a small fraction of the entire newspaper's revenue. Globally, 93% of newspaper revenues still come from print.
â— TV continues to hold a large share of global advertising revenue, at 40.1%, followed by the Internet, accounting for 20.7%, newspapers for 16.9%, magazines for 7.9%, outdoor advertising for 7%, broadcasting for 6.9%, and movies for 0.5%. .
â— In 2013, the global newspaper industry could make a profit of US$163 billion from circulation and advertising revenue. Compared with the same period last year, it is relatively stable. But it has fallen from the $187 billion in 2008. Year-on-year, book publishing revenue was $102 billion, film revenue was $87 billion, and music revenue was $50 billion.
â— In terms of regions, 36% of newspaper revenue comes from Asia, 34% from Europe, the Middle East and Africa, 21% from North America and 9% from Latin America.
In 2013, the global newspaper industry made a profit of 163 billion US dollars
â— In 2013, the circulation of printed newspapers worldwide increased by 2% compared with the same period of last year, but it dropped by 2% in five years. About 2.5 billion people around the world read paper newspapers, and 800 million people use digital platforms.
â— The circulation of printed newspapers continues to rise in countries with a growing middle class and relatively low broadband penetration, but the long-term structural decline in mature markets continues, as readers are more Focus on the digital version. In 2013, Asian circulation increased by 1.45% compared with last year, Latin America increased by 2.56%; in North America, it decreased by 5.29%, Australia and Oceania decreased by 9.94%, Europe decreased by 5.20%, and Middle East and Africa decreased by 1%.
â— In the five years from 2009 to 2013, the circulation of newspapers increased by 6.67% in Asia, 6.26% in Latin America, 7.5% in the Middle East and Africa, 10.25% in North America, and 19.59% in Australia and Oceania. 23.02%.
â— The number of digital newspapers that were paid for last year increased by 60%. Although the starting point was very low, it has risen more than 2000% in the past five years.
Advertising:
â— In 2013, print ads worldwide decreased by 6% compared with the same period last year, and decreased by 13% in five years. The digital version of the newspaper in 2013 increased by 11% and increased by 47% in five years, but it is still only a small part of Internet advertising. A few companies have the majority of Internet advertising revenue, and a large part of this is owned by Google.
â— Printed newspaper ads in Latin America increased by 3.9% in 2013 compared to last year, but declined in all other regions: 3.2% in Asia and the Pacific, 8.7% in North America, and 8.2% in Europe. The Middle East and Africa fell by 1.8%.
• In five years, print newspaper ads increased by 3.3% in Asia and the Pacific and by 49.9% in Latin America. In North America, it fell by 29.6%, in Europe by 17.9%, and in the Middle East and Africa by 21.1%.
â— Although digital advertising continues to grow, it is still only a small fraction of the entire newspaper's revenue. Globally, 93% of newspaper revenues still come from print.
â— TV continues to hold a large share of global advertising revenue, at 40.1%, followed by the Internet, accounting for 20.7%, newspapers for 16.9%, magazines for 7.9%, outdoor advertising for 7%, broadcasting for 6.9%, and movies for 0.5%. .
â— In 2013, the global newspaper industry could make a profit of US$163 billion from circulation and advertising revenue. Compared with the same period last year, it is relatively stable. But it has fallen from the $187 billion in 2008. Year-on-year, book publishing revenue was $102 billion, film revenue was $87 billion, and music revenue was $50 billion.
â— In terms of regions, 36% of newspaper revenue comes from Asia, 34% from Europe, the Middle East and Africa, 21% from North America and 9% from Latin America.
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