Transformation - the road to the redwood furniture industry

Regardless of how many unheard of wood is included in the national standard GB/T18107-2000 "Redwood", the traditional high-end furniture materials in the minds of the Chinese people are still the oldest: yellow pear, red sandalwood, old mahogany. Nowadays, Huanghuali is riding a dust, and the red sandalwood is limited. Even the old mahogany, which was widely used as a luxury piece of furniture, is still high and widowed.

The old three kinds of wood have bottomed out, and the price has peaked at the top. When the hidden dangers covered by the rapid growth of material prices many years ago are nakedly exposed to the industry, what should the traditional furniture industry do?

The countermeasures of some powerful enterprises are to start a new round of material operation: Huanghuali has no operation of Sian rosewood, and Sian rosewood has been used to operate A. sinensis. In the meantime, it is also effective in replicating the case of L. sinensis. A name for the big leaf huanghuali, and finally finally figured out the material called the kidney. However, no matter what kind of wood is operated, how to succeed, the industries that are not just needed to operate the resources are in jeopardy and vulnerable. At this point, the material speculation can be rested.

Since the beginning of the establishment of the mahogany furniture industry, only the material theory has always occupied the mainstream. After all, the material short-term interests of the public, the long-term development of the material is rare. In such a large environment, people are more keen to investigate the losses caused by fake materials, and pay little attention to the consequences of the rudeness of real materials. Seriously, the makers are marginalized to a large extent. Today, when the materials are expensive, the consumers must pay attention to the quality of the furniture. When the materials are shoddy and the materials are faked, they will be seen. If the industry has a healthy and long-term future, is it right that the right to speak will be given to the serious system? When.

In this regard, Deng Xuesong, deputy secretary-general of the Traditional Furniture Professional Committee of the China Furniture Association, delivered a speech titled “The Timber Resources Urgently Forced to Transform the Redwood Furniture Industry” and proposed the concept of industry transformation and upgrading.

"An industry model that relies on the rapid development of natural materials consumption will certainly not have the potential for long-term sustainable development; a market that can make money regardless of the quality of mahogany furniture must not be a normal and mature market. The selection of precious and scarce natural materials, combined with traditional handicraft production methods, and carrying the products of the millennium furniture culture tradition, can only rely on the rising price of wood and profit, can not be transformed from processing production to design production, can not achieve the premium of corporate brands, The industry lacking the added value of culture and art and the added value of corporate brands is not a mature and truly successful industry, and cannot win the respect of history!"

Secretary-General Deng’s remarks point to the shortcomings of the traditional furniture industry in China. However, what is the view of the company's view on the transformation of the mahogany furniture industry from the extensive operation mode to the design and production? The speech of Mr. Fu Junmin, the chairman of Beijing Xuan Ming Dianju Classical Furniture Co., Ltd. (referred to as Xuanming Dianju) may represent part of The attitude of the enterprise: "All the traditional furniture enterprise manufacturers have always been imitation of the Ming and Qing Dynasties, there are thousands of people, the situation of Wanjiayi is inevitable. The reason is that Ming and Qing furniture is a classic recognized at home and abroad, but Also because of the market drive, we often encounter such customers. When we come to the store, we ask if it is on the spectrum. It seems that only the spectrum is the best. If it is good, it will be very good. Business is bound to be. There is nothing wrong with meeting the market demand, but as a responsible enterprise, not only to meet the current market demand, but also to plan for the future of the customer. Constantly improve their aesthetic taste, inject the pursuit of beauty into the furniture, elaborate In order to make furniture that is worthy of customers' generations, if the furniture map can be used in the design and production of furniture in our time, It’s really worthy of the customer. I know that compared with the shoddy, the cost of elaborate production will be several times higher. Compared with pure antiques, design innovation not only increases the time, energy, financial resources and material resources, but also increases the geometric level. Bear the risk of not being identified and being plagiarized. But no one pays, no one takes the risk, and the way out for Chinese furniture will be blocked due to shortage of materials. Only by transforming the simple copy of tradition into the design of thought is our The way out for the furniture can win the recognition of us in later generations."

If the material operation is a short-term profit model of some powerful enterprises, then the transition from processing and manufacturing to design and manufacturing is a long-term way to guide the traditional Chinese furniture industry out of the material bottleneck. Even if this road is full of thorns due to shortage of design talents, craft talents and management talents, there will be a future.

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Shangdong province is the main machinery production base in China. 

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