Home building materials industry to open the "clear price" clear stream to save the decoration of the biggest heart disease
On September 6th, People's Daily News People's Daily launched a "better price-good brand-2016 clear-coded public price news conference", and the excellent brand of the real-estate price in the home building materials industry was invited to advocate the voice and set off a new round. The price of the code is "hot." In the home building materials market, although many brands have a clear price tag, the price of real trading is varied, which has become the biggest heart disease when consumers buy home improvement building materials.
Clear price to eliminate consumer concerns
According to statistics, Chinese families need to choose 8 main materials, 28 auxiliary materials, 35 basic projects, 52 pieces of furniture and accessories, and purchase nearly 200 items. Consumers have to bargain for more than 80 stores and nearly 100 salespeople, which takes at least 100 days. For consumers, the price opacity is the biggest heart disease decoration: the same brand, the same type of products, in different stores, the price is different, and even "see people to dish", the same product, different people with different prices. With the "clear price", the benefits enjoyed by consumers are obvious, and many consumer concerns have been eliminated. It really saves money and time for decoration.
First of all, the price is more transparent, no need to bargain, save time and energy. Clearly understand the price, consumption is very transparent, do not have to worry about water, it also saves the time for price comparison and bargaining. Consumers can focus more on the home improvement and living experience. Secondly, big brands speak safely and buy a comfortable and secure heart. In the eyes of consumers, the brands that dare to "clearly price" are guaranteed big brands. The real price means that product quality and after-sales service can be guaranteed. Buy a product with "clear price", "I can buy it with confidence."
Clear price respects design value
In the past, the “price irregularity†of the home market has also caused problems for designers: designers need to take a lot of time to help consumers choose decoration materials and bargain, and a lot of energy is spent, so there is not enough time to design excellent solutions. The implementation of the clear price, the design value is respected, and the design effect is also guaranteed.
First of all, save time and energy, concentrate on design to get more recognition. The clear price has standardized the market order and reduced the time cost of material suppliers, consumers and designers to communicate with each other. After the design plan is determined, there is no need to negotiate several rounds on the product selection because the price is opaque. No price troubles, more time and energy. Second, improve design efficiency and provide quality services to more customers. As a designer, it should be to bring satisfactory results to consumers through design solutions. After the price is clear, the designer can release more energy, carefully design the design, and exert professional value, so that consumers pay more attention to the design scheme itself, ensure the output effect of the design scheme, and improve the design efficiency of the entire design circle.
The home building materials industry implements a clear price, which not only regulates the industry competition, reshapes the honesty of the consumer environment, but also protects the legitimate rights and interests of consumers, respects the professional value of designers, and ultimately forms a multi-win situation. Nowadays, the home building materials industry has opened a clear stream of “clear priceâ€, and expects more and more home building materials brands to join this camp.
DongGuan Lucky Pet Products Co., Ltd. , https://www.dgpetproducts.com