"Lifestyle" becomes a new appeal for home consumption
“Home†is a harbor where people can rest and relax after busy work. As an important part of “homeâ€, household products largely affect the comfort of “home†and the sense of belonging to individuals.
As the 80s and 90s that grew up along with the consumption upgrade, their home aesthetics began to change from what kind of goods they held to what kind of lifestyle they achieved. The public's appeal for “lifestyle†is getting stronger and stronger, and the consumer experience in the home industry has entered a new era.
Trend 1
Green
Environmental protection or safety into the mainstream of home improvement
With the enhancement of people's awareness of environmental protection and the improvement of consumerism, high-quality safety and environmental protection are generally taken into account when purchasing home improvement products.
According to the "2017 Home Improvement Industry Online Shopping Consumption Trend Report", from 2016 to 2017, in the home improvement category, consumers searched for keywords such as "environmental protection", "simple" and "health". Home textiles, furniture, decoration services and home improvement building materials of the same type of environmentally friendly materials have shown explosive growth. It is not difficult to predict that the change in consumer consumption patterns may change the overall situation of the home improvement industry in the near future, and environmental safety will become the mainstream of consumption in the home improvement industry.
Concerning environmental protection is not only for consumers, but also with the exposure of household pollution-related incidents, green environmental protection has become one of the growing concerns of enterprises and governments. The concept of environmental protection is deeply rooted in the hearts of the people. Green and healthy have become the main trend of market consumption demand, and directly promote the continuous improvement of the environmental protection system of home building materials and other industries.
According to industry analysts, in terms of the home furnishing industry, the extensive manufacturing has created many enterprises, but at the same time it has brought huge hidden dangers to the development of the whole industry. Under the influence of the national environmental protection strategy, the home building materials enterprises have to pay attention to themselves. Environmental protection issues, for those enterprises that cannot meet environmental protection requirements, will inevitably face the fate of being eliminated.
Trend 2
Self-pleasing
Choosing not only products, but also lifestyle
Looking back at 2017, more attention is paid to environmental protection. Under the upgrade of consumption, the entire home improvement industry is showing a trend of quality and personalized consumption.
For the group of consumers after the 80s and 90s, the factors of big name, intelligence, customization, quality, etc. are all indispensable. Choosing personalized and quality home products has long been equivalent to “pleasuring†themselves. They choose not only products. It is an ideal "lifestyle".
As far as home furnishing companies are concerned, whether they are individual brands or comprehensive stores, they are constantly portraying the ideal state of “from current life and higher than current lifeâ€. They want consumers to buy home, not only home building materials, but also the cultural and life attitudes behind these items.
It is worth noting that in addition to the upgrade of the product quality requirements, the requirements for the consumer service experience are also increasing.
This year, smart homes are coming to the fore, and more and more smart home products and smart home solutions make people's lives more convenient. In this regard, traditional home brands have entered the smart home through cross-border cooperation, and strengthen the development of new markets. Smart home has become another economic growth point for many home furnishing enterprises. Taking smart home products as an example, smart toilets have moved from single product intelligence to full intelligence, and fingerprint locks, garbage processors, and smart toilet covers have become new hotspots for sales.
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