Foreign-invested label industry giants are optimistic about the accelerated localization of products in the Chinese market
Recently, Beidi, the global solution industry system overall solution provider, has discussed the Chinese logo industry market with famous domestic distributors in Qingdao, and has had a heated discussion on the current status and future of China's logo development. According to Brady, China's continuous infrastructure investment and urbanization process has unlimited business opportunities for the logo industry.
China is the main growth engine for the Asia Pacific region, both in terms of infrastructure and manufacturing. Compared with the developed economies of the United States, Europe and other Asia-Pacific countries, the Chinese market has a significant growth rate. “Why can we achieve this goal?†Zhou Yixin, vice president of Beidi North Asia, said: “The continued infrastructure investment of the Chinese government has created an excellent market environment for us, whether it is in the market or in the development of new products. Shangdu has made huge investments. It is believed that through our strategic mergers and management, by 2020, Brady will become a multinational company with sales of US$5 billion.
In order to achieve the above goals, Brady will continue to invest in China, improve the localization level of products, and accelerate the transfer of advanced technologies to meet the needs of our customers. In its MRO business, it mainly includes facility safety and management identification (SFI), power and data communication cable identification (PCI), liquid adsorption and leakage materials (SPC), safety locks (LOTO), personnel identification (People ID) In five major categories, Brady said that it will further segment the industry and vigorously develop focused industry agents, promote the construction and development of palletmers, provide strong support for front-end agents, and provide more cutting-edge technologies. Products and applications that drive multiple modes of marketing campaigns and business models.
The trials of various Brady professional identification label printers such as Gerber, BMP71, and BMP21 were provided on the spot, which aroused the high interest of the participants. Brady also announced the upcoming release of the new printer: double-sided casing label printer BBP72, new entry-level 4" label printer BBP11, pathological sample label riveting machine BSP31 and other products, to provide users with a variety of identification label printing and application solutions At the meeting, the People's People ID department from Hong Kong showed the application of People ID products in the identification of personnel card, especially the card printer products, which greatly increased the interest of the guests. Everyone is vying for trial. The product, and said that Brady's People ID shows the consistent high quality of Brady, is a useful complement to the Brady product line.
It is understood that Brady Company was founded in 1914 and is headquartered in the United States. It mainly develops and produces high-performance labels, security equipment, printing systems and software, and precision die-cut materials, with up to 60,000 products in electronics, communications, manufacturing, The power, construction, education, and medical industries have a wide range of applications. Brady began to enter the Chinese market in 1993 and has owned 6 factories, 1 logistics center and nearly 2,000 employees in China. In addition, in many cities in Greater China, including Hong Kong and Taiwan, there are technical service centers and sales offices to provide more technology and faster service for the Chinese label industry.
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