Piaget brings brand spokesperson Gong Li to open high-grade jewelry reward tour
Take a walk along the French Riviera exploring jewelry artifacts
April 15, 2016, Shanghai. The world-renowned watchmaker and jeweler Piaget, who first landed China with 79 pieces of fine jewellery, was the largest scale Piaget ever had. In order to display these magnificent masterpieces, the brand deliberately built a "Mediterranean Garden" on the Bund source, recreating the authentic Riviera style. On the spot, with the warm sun, palm trees and distant waves, Piaget's Mediterranean Garden, Secrets & Lights, Extremely Piaget and many other works are displayed in an array. Mr. Philippe Léopold-Metzger, CEO of Piaget, Mr. Dimitri Gouten, President of Asia Pacific, and Ms. Marguerite Sam, Chief Executive Officer of China, attended the ceremony with the famous actor and brand spokesperson Gong Li. Open up an unprecedented collection of blue coast trips.
Beauty Lai Ying shines extraordinary charm
The Piaget brand spokesperson Gong Li, as the only Chinese film star who has so far won personal tribute at the three major international film festivals, has no place in the film. Behind countless unforgettable characters, you can see her increasingly sophisticated acting skills, as well as the more glorious dazzling brilliance. If you like to learn, such as grinding, she is like a real craftsman constantly tempered skills, but also will precipitate itself as a jewel-like charm.
On the day of the event, Gong Li wore a black lace knee-length skirt, with the personally selected Piaget Mediterranean Garden series of high-quality jewellery, showing up with ease and temperament. Under the light of arches of light, she was like landing a mundane star from the night sky, using the beauty of the East to interpret the Riviera's comfort and grace. The relationship between Gong Li and Piaget has been long-lasting. The two sides are in perfect harmony with the ultimate excavation of talents, the unremitting pursuit of details, the persistent breakthrough of self, and the unique interpretation of beauty. Piaget's unique design, exquisite workmanship, and the creation of an endless stream of high-end jewellery products symbolize the extraordinary personal charm of Gong Li.
Gong Li stated that "Every contact with Piaget gave me different feelings, and I also learned a lot of opportunities from it. Piaget's constant pursuit of breakthrough and perfect brand spirit makes people feel moving, as a movie actor, I can easily resonate with this."
Top talents
In the 60s and 70s of the 20th century, the new artistic trend stirred up Piaget's creative enthusiasm. With the perfect use of rare materials and creative ideas, it created a beautiful and fantastic world of jewelry watches. For over half a century, the brand has been unfailingly involved, and it has mastered and integrated multiple top creative techniques. It started with high-grade watchmaking, and then took a place in the world of fine jewelry. The source of inspiration for Piaget's high-quality jewels is free and easy to come from all over the world: from the breezes of the Mediterranean garden to the rose gardens, to the waters of Venice that rippling through the waves, and even to the mysterious Silk Road ancient city of Samarkand. While jewellery designers capture the essence of these famous sights, they also cast innumerable dream-like masterpieces with the skill of heavenly craftsmanship.
Piaget Mediterranean Garden Gold New Zealand Knit Bracelet
As an admirer of all good things and lifestyles, Piaget warmly praised the sweet life of the Riviera, which in turn made Piaget's Mediterranean Garden high jewelry collection. The gold neo-weaving craftsmanship of the 60s and 70s of the last century flourished in Piaget's fine jewellery workshop for the creation of this fine jewelry bracelet (G36L8717). First, a single strand of gold wire is wound to make a thread. This process requires the jeweler's precise and unconstrained manner. Afterwards, the jeweler cuts the twisted gold wire into small pieces that are welded to the gold rim of the bracelet, and no traces of joints can be seen from the outside. Bracelet rims and diamond-set claws are also woven from gold and new-style – this unique inlay technology makes the gemstone appear to float on the surface of the bracelet. After the production of the bracelet inlaid with large pieces of Auper as the main stone, and supplemented by diamonds, emeralds and tourmaline, like a blue sea layer straddling the fine scenery of the beach, comfortable and romantic.
Piaget Secrets & Lights High Jewelry Necklace & Earrings
With two legendary capitals scattered on the ancient Silk Road: inspired by Venice and Samarkand, the Secrets & Lights series integrates its rich culture and refined art of living into the Piaget's kingdom. Persian motifs and mysterious vortex vines can be seen everywhere in Samarkand. In the hands of jewellery masters, fine jewelry necklaces (G37M5900) and earrings (G38M5300) are adorned with sapphires and diamonds. The long-established horse-eye diamond cutting technique of Piaget was used flexibly in this work. This cutting method originated from the Louis XV period of French King, symbolizing poetry and sensuality, which can make diamonds shine in a unique light. However, because of the special shape and facet of this diamond, only the original stone with top clarity and color can make it flawless. On this fine jewelry necklace, 109 horse-eye cut diamonds are joined with 31 pear-cut diamonds, 539 round-cut diamonds and a pillow-cut sapphire weighs 9.68 carats to create a fluid flow. Diamond lines, swaying. The four eye-shaped cut diamonds inlaid with triangular claws on the earrings are the crowning touches. The two pieces vividly outline the architectural outline of the splendid civilization of Samarkand.
Just as Mr. Philippe Léopold-Metzger, Piaget's global chief executive, put it, “China has inherited countless beautiful collections and cultural treasures with a long history, and Piaget has always been pursuing superb craftsmanship and beauty. This time brings such a large-scale high-quality jewellery product, invites you to experience the artistic ingenuity of the jewelers at close quarters, and enter the countless jewellery world with count.
Piaget Global Chief Executive Officer Philippe Léopold-Metzger
Through this tour of the Riviera luxury jewelry tour, Piaget once again raised high-end jewellery creations into a new artistic realm, continuing to interpret its unique brand aesthetics with its extraordinary skills. And these brilliant high-end jewellery pieces are just the best evidence that the brand maxim “has always been better than requiredâ€.
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