Tiger Hearer Becomes Official Time and Watch for Beijing International Distance Running Festival
I run for Beijing
2016 Beijing International Long Distance Festival joins official timing and official watch TAG Heuer
Avant-garde spirit incited the capital to witness the national sports event
Swiss pioneer watch brand TAG Heuer officially became the official time and official watch of the 2016 Beijing International Long Distance Festival. The pioneering spirit of #DontCrackUnderPressure# (self-defense) was rooted in this all-people sports participation. In the event, witness the minute and second of the game is wonderful.
TAG Heuer As a Swiss watchmaking pioneer founded in 1860, "Avant-garde" has been deeply integrated into our culture and philosophy. Our unique historical heritage is based on breaking the boundaries and breaking the convention: With strong perseverance, we have overcome technical constraints and created bold watches with true competitive spirit and high quality performance. Competitive sports are passionate enthusiasm, a reward for success, a joy of breakthrough, an infinite hope, an enduring perseverance, and a historical stage with profound educational significance. For more than 150 years, TAG Heuer has always been Competitive sports are brand values ​​and turn this value of excellence into every piece of our timepiece.
Undoubtedly, the 2016 Beijing International Long Distance Running Festival is an excellent manifestation of TAG Heuer's relentless pursuit of sports. The half-marathon distance of nearly 21.2 kilometers is a double challenge to physical strength and will power. TAG Heuer glory witnessed every athlete in the game surpassing his physical limit, demonstrating #DontCrackUnderPressure# (dare-free challenge, self-achievement) The pioneering spirit of the company is not only a brand declaration, but also a firm conviction that we have been adhering to from the very beginning. At the same time, TAG Heuer is the official timing of many internationally renowned marathon events such as the New York City Marathon, Chicago Marathon, Moscow Marathon, Berlin Marathon and Paris Marathon, which will be rooted in the #DontCrackUnderPressure# of the brand DNA. The pioneering spirit of self-realization spreads to the hearts of nearly 320 million marathon lovers in the world.
Today, TAG Heuer and the 2016 Beijing International Long Distance Festival witnessed this shocking Beijing-wide national movement and honored the formation of a TAG Heuer running group composed of 50 runners. Shows the spirit of glory without fear of physical challenge to break through self limit. On the occasion of the 60th anniversary of the Beijing International Long Distance Running Festival, this year’s national race has officially upgraded to a half-marathon, which has taken a new height in its inheritance and development, supported by the “faster, higher and stronger†Olympic spirit. Show the competitive and challenging game. Participants started from Tiananmen Square at 7:00 on April 17th and finished at the Celebration Center Plaza in the Olympic Center. Participants can fully appreciate the history and history of the capital in this new route, and finally experience the Olympics in the Bird's Nest. The pleasure of running.
TAG Heuer's runner team also experienced a tremendous test in the competition: with more than 20,000 people in the 49 City, a total of 21.0975 kilometers, also used in the ultra high challenge of 10 kilometers per hour average speed After more than two hours to complete the journey, each team member faces tremendous challenges in both physical and mental skills. TAG Heuer, as the official timing of this competition, accurately recorded every limit moment and shared the glory moment of each brave self-breaking contestant. When the spirit of the brand and the spirit of the event are highly compatible, and the enthusiasm for the sport between them is met with fierce collisions, TAG Heuer's brand values ​​that were synchronized with the competitive world since its inception were also demonstrated.
As Mr. Pan Jinji, General Manager of Greater China, TAG Heuer, said: “We are very honored to have TAG Heuer become the official timekeeper and official watch of the Beijing International Long Distance Festival. TAG Heuer has always been committed to it. To support the development of the sports industry, we uphold the brand spirit of #DontCrackUnderPressure# (dare to challenge, self-achievement), and the unrelenting pursuit of precise timing that is deeply rooted in the DNA of the brand. This is in line with the Beijing International Distance Running Festival. The concerted spirit of the fight coincides with each other, and I believe that such exciting cooperation will lead the TAG Heuer's pioneer spirit to more people through the Beijing International Long Distance Festival.
The 2016 International Long Distance Running Festival in Beijing has come to an end, but TAG Heuer's long-term pursuit of precision timing never leaves the field. Production of chronographs began in 1882; Mikrograph stopwatch with precision up to 1/100 second was introduced in 1916; in 1966, the Microtimer with a precision of 1/1000 second was born, and the brand continued to break through boundaries and break the convention since its inception. , adhering to the spirit of courage to become the pioneer of the industry continue to establish a new benchmark in the field of fine watchmaking, and the brand for the sports industry has also continued to bring the wonderful.
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