Is it time for your product packaging to become a value for money?

[China Packaging Network News] talk about product packaging design, the author can not help but emerge in those years impressed me, or kick my product design.

There is such a complete explosion of my eye

There are also such fun

More so full of texture

Of course, those who threw me a lot

The author made an impulse to sort out relevant cases of product packaging design. The following main contents of this article include:

What are the impressive packaging designs?

Why is this packaging design to be seen?

How can the packaging that people want to see be designed?

First, what are the impressive packaging designs?

As the saying goes, the product packaging design can have tens of millions of impressive methods. But there are several elements that are important reference values ​​- simple, fun, and texture.

Let's talk about simplicity. In the era of value-for-money, if the product packaging is full of product specific information, it will make it difficult to identify effective information. The impact of visual images is the first one, allowing consumers to feel “beauty” and half of their success.

It's fun to say. Today is the generation that has become the main force of consumption after the 80s and 90s. It is particularly important to grasp their consumer psychology. The environment that these two generations have grown up is the era of reading pictures and individual consumerism, so “fun” can gain their psychological identity.

Finally, texture. In short, texture refers to "what materials are used to design packaging." Persistent packaging design must be warm, solid and appropriate. Filled with texture packaging, psychologically, it is easier to gain the trust of consumers.

Second, why is this packaging design to be seen?

Since the packaging design that people want to see is inseparable from the simplicity, interest, and texture, then we trace the roots, why can such a design be popular? In short, there are three factors: the visual philosophy, the convenience and uniqueness of the function, and the sense of class belonging.

First, visual philosophy. When we see a beautiful packaging design, we often feel convinced. If a brand wants to create a brand of continuous and fixed attraction, it must be impressive in the view. Whether your packaging is simple, interesting or full of texture, visuality is a necessary first consideration.

Second, the convenience and uniqueness of the function. Focusing on the functionality of the package, the convenient and unique design will give people a brighter feeling. When your packaging makes people have such a psychological effect - "it could have been like this" "this is indeed a very human design", the brand image of the product is almost built.

Finally, a sense of belonging to the class. Needless to say, when you choose a product, in an implicit sense, you choose to belong to a certain consumer class. At this level, the product packaging design is not a simple visual expression.

Third, how to design people who want to see the packaging?

As a special visual communication design category, packaging design needs to follow certain basic principles. Specifically, it includes efficacy design principles and brand design principles.

First, the principle of efficacy design. When designing product packaging, the efficacy considerations include protection performance design, ease of performance design, and sales performance design.

Protective performance design refers to moisture, mold, tamper, shock, leakage, shatterproof, anti-extrusion and so on. Convenient performance design refers to the design of the product packaging to be suitable for store display and sales, convenient for customers to carry and use. The design of sales promotion is simple and straightforward. That is, consumers can use the picture to understand the merchandise without the guidance of the salesperson and decide whether to purchase.

Second, brand design principles. The brand design of products mainly includes three aspects: uniform style, multiple technical techniques and material hierarchy.

The unity of style means that the color of the package should be harmonious, and it should not exceed 5 colors in general; in design, under the premise of several basic structures, various changes in permutation and combination will be performed. The technique is multivariate refers to the bold use of screen printing, hand-painted and other image processing methods based on the unified style. Hierarchy of materials refers to the selection of different packaging materials based on the content; this can create a rich three-dimensional impression.