The sales volume increased madly by 50 million. Only a little “little trick” was done for packaging!

[China Packaging Network News] Everyone in the food industry is based on food itself as the main research object, companies will often come up with a large part of funds for the development of new products.

Of course, in this regard is very necessary, after all, homogenization is serious today, to allow consumers taste buds to feel a good new product is the key to victory. But today we are not talking about the things themselves, but about the outerwear of the products and the “little tricks” in the food packaging that can attract the product.

Twilight minimalist and colorful

“Now the products on the display shelf are all varied and colorful. Consumers do not even know what products to choose. Especially for those who have no fixed consumption targets, besides the price, the ones that can determine the purchase behavior are packaged. It is attractive.” Zhu Yongming, the design director of Xiamen Dongchen Vision Culture Communication Co., Ltd., said that with the improvement of people’s living standards, exquisite and creative packaging has become a secret aspect of the company.

Most of the food packaging nowadays is based on two or three colors, and the colors are mostly unsaturated, and the colors infiltrate each other. With the eye-catching text or cartoon designs, the products are intuitively displayed and have no new meaning. . This kind of design for the current consumer, in fact, has become visual fatigue.

Therefore, bold use of color is likely to be the key to making products stand out. For example, the use of a single color, white is the most commonly used, such as the cat pimple tamarind cake is a typical example, the package is a white plastic zipper bag, with a simple black slogan, although simple but does not lose the taste.

The packaging of many kinds of color mix and match is generally done by foreign brands, not simply using three or four colors, but there may be nearly ten kinds of staggered together to form a strong visual impact.

These two methods are the two extremes in the use of color. One kind of pole cartridge is very complex, but compared with the ordinary color matching in the public, their use can quickly attract the attention of consumers. Increase purchase rate.

Partially transparent three-dimensional

Sometimes we will see some of the bags are partially transparent to see the actual appearance of the products in the bag, and the transparent parts can be properly matched with the patterns on the package to form a 3D three-dimensional effect. The transparent parts are generally cartoons. Patterned mouth, eyes or body. Such a package, because it can see the real product, will add confidence to consumers who want to try to buy, and greatly increase the product purchase rate.

"Today's picture technology has made consumers very fearful. The pattern is too good-looking, but after unpacking, it is not a pattern, reducing product satisfaction and affecting the product's repeated purchase rate." Xie Yang hi general manager Shen Jianwei said.

The phrase often appearing on the packaging: “Products prevail in kind”, and some merchants will use loopholes in this sentence to do business deceiving consumers. In particular, vacuum-packed products can neither be seen nor touched. This form will not become a new breakthrough. And the fun of packaging is also different from other forms of packaging, the characteristics of three-dimensional personalized, it can also become a small skill to attract children's attention.

Original shape and packaging

“Now green health has become a standard that people pay more attention to in purchasing products. In addition to the low sugar, low fat, and low calorie content in the product itself, the company also pays attention to using some of the original ecological modeling or packaging in packaging.” Chengdu Sanke Du Guoxian, general manager of Industrial Co., Ltd. said. Such products are generally used in crops, such as eggs and rice.

For candy, light honey, jellies, cakes and other casual food products, such packaging can also be used to improve the visual effect. The shape of the raw materials can be used for packaging and the images of the raw materials can be directly applied to the packaging. Impact, different from other similar products, can also convey to consumers a fresh and healthy product selling point.

Packaging is a key point that food companies can never ignore.

Many consumers will have this feeling that imported foods appear to be much more upscale than domestic ones. Is this simply because of the quality of the product itself?

Many people have not eaten so many products, but they think it is good, mostly because of the packaging of their products, and they have to admit that foreign product packaging is indeed delicate, which at the same time gives domestic enterprises a wake-up call. With more and more foods, companies should focus on products while also improving the packaging of their products to create more creative, artistic and attractive packaging in order to increase their competitiveness.