Layout design layout rules must read (2)

(viii) Comparison between movement and static

The beginning of a story has its beginnings, explanations, changes, and results. In a courtyard, there are also rockery, pool water, vegetation, waterfalls, etc. There are also fierce dynamic and quiet parts in the same design configuration.
The diffuse or flowing shape is "moving." The horizontal or vertical enhanced shape is "static". Put the two in the opposite, and the "move" part occupies a large area.

"Static" accounts for a small area and leaves a suitable margin in the periphery to emphasize its independence. This arrangement is generally used to configure the focus of the screen. Therefore, although the "quiet" part only occupies a small area, it has a strong sense of being.

IX. A variety of comparisons

There are also various contrasts between curves and lines, vertical and horizontal, and acute and obtuse angles. If you combine the aforementioned various comparisons and these elements together, you will be able to create rich and varied images.

(X) starting and receiving

The entire space of the layout is dynamic due to various forces, and then it dictates space. Create dynamic shapes and another shape that accepts this dynamic, cooperating with each other to make spatial changes more vivid.

When we are building a rockery garden, we pay great attention to the export of flowing water, because the export of flowing water is a dynamic starting point and the entire garden will be affected by it. When it comes to the composition of the layout, the principle is the same. The starting point and the receiving point will respond and coordinate with each other. The greater the distance between the two, the more significant the effect, and the use of both ends of the screen, but the starting point and receiving point should pay special attention to balance, must have appropriate changes in strengths and weaknesses, if one party is too weak and can not cause resonance.

[11] Figure and Ground

When light and shade reverse, the relationship between the map and the earth will change. The general prints are printed on white paper, white paper is called ground, and black text is called graphics. On the contrary, sometimes the effect of anti-white characters is printed on black paper. At this time, the black background is the ground, and the white characters are the maps. This is the phenomenon of black and white conversion.

[12] Balance

When walking to a big rock, the body will fall due to losing balance. Naturally, it will naturally quickly extend a hand or foot to maintain balance. According to this natural principle, if we change the position of each part of a good original work and compare it with the original work, we can easily understand the compositional principle of balance.

Thirteen symmetrical

From the point of view, the pattern that develops to the left and right at the same time is called a left-right symmetric shape. The English name is symmetry. Applying the principle of symmetry can develop a complex state such as a vortex shape.

In daily life, there are quite a few common symmetrical things, such as the configuration of Buddha statues or the configuration of shrines in Japanese shrines. Symmetry will show a high-style, stylized imagery.

(14) Emphasis

In the layout of the same style, adding appropriate changes without affecting the style will have the effect of emphasizing. Emphasis on breaking the monotony of the layout makes the layout vibrant, lively and full of changes. For example, the layout of the text is all textual. It seems uninteresting. If illustrations or photographs are added, it is like a stone thrown into a calm surface, creating a wave of ripples.

[fifteen] proportion

Greek art features "golden ratio". When designing the length, width, height of a building, and the type and position of a column, if it can be treated with reference to the "golden ratio", it can produce a unique Greek architectural style, and it can also produce Stable and moderately tense visual effects. Ratios such as length ratio, width ratio, area ratio, etc., can produce the same function as other forming elements, and exhibit excellent images. Therefore, it is important to use an appropriate ratio.

[16] Rhythm

If you have a shape that shares a common impression, you will have a sense of rhythm when you repeat it. It is not necessary to use the same shape, as long as there is a strong impression on it. Appearing three times four times will produce a relaxed rhythm. Occasionally, rhythmic sensations are produced when only the second characteristic shape is used repeatedly.

[17] Right and left center of gravity

In the human sense, there is a subtle difference between the left and the right. Because there is a particularly attractive place in the lower right corner. When considering left and right balance, how to deal with this place becomes a key issue.

Human vision has a more natural flow from the upper right to the lower left. When composing text, placing the title and illustration in the lower right corner will produce a very natural flow. If you reverse it, you lose balance and become unnatural. This sense of balance in the left and right direction may be somewhat related to people's right hand!

[18] Concentricity and proliferation

In our emotions, we always know the central part of things. Although we don't care to see things, we always want to probe the central part of our minds. If we look like this, we have a sense of security. This constitutes the visual concentricity. In general, the heart-centered type seems gentle, but it is also generally preferred, but it tends to be mediocre. Centrifugal typesetting can be called a diffusion type. An example of a common diffuser with a modern arrangement.

[19] JUMP rate

In the layout design, the size of the title must be determined based on the content. The ratio of the size of the title and the text is called the Jump rate. The greater the jump rate, the more active the layout; the smaller the Jump rate, the higher the layout. Measured in accordance with this scale, it is easy to judge the effect of the layout. After the title and the font size of this article are decided, we must also consider the proportional relationship between the two parties. How to further adjust it is also a considerable learning.

[20] Unity and Reconciliation

If too much emphasis is placed on the relationship of contrast, if space is reserved too much or if too many elements are added, the screen will be confusing. To reconcile this phenomenon, it is best to add some common shaping elements so that the screen produces a common style, with the feeling of overall unity and reconciliation.

Repeated use of the same thing can make the layout feel a sense of harmony. If you put things together in the same shape, you can have a continuous feeling. Using the two in concert with each other can create the effect of unity and reconciliation.

[21] Lead

According to the direction of the eye or the object, the layout of the layout guide line, called the wire. Designers often use wires to make the overall picture more noticeable when making a composition.

[xxii] Image of form

The general arrangement forms are all square-shaped (angle plate) as the standard form, and all other forms are variations. The four corners of the corners are at right angles, giving people a very regular, low-feeling look, while other variations present a variety of expressions. For example, triangles that are sharp angles have a sharp, sharp sense; shapes that are close to a circle have a mild, soft feeling.

The same curve also has different expressions, such as the rules and the circle drawn with the instrument, with a hard texture, but the circle drawn by freehand has the beauty of a soft circular curve.

[23] Horizontal Line

At dusk, the horizontal line merges with the setting sun. At dawn, the brilliant sun rises from the horizontal line. The horizontal line gives people a feeling of stability and calmness. Regardless of whether things start or end, the horizontal line is always a fixed moment of expression.

[24] Vertical Line

The sense of movement in the vertical line is just opposite to the horizontal line. The vertical line indicates the upward movement of activity. It has a hard and sensible image, making the layout calm and distinct. If we unreasonably emphasize verticality, we will become indifferent and stiff, making it difficult to access.

Comparing the vertical line with the horizontal line can make the nature of the two more vivid, not only make the screen produce a sense of compactness, but also avoid the occurrence of indifference and stiffness, complement each other, make the layout more complete.

[25] The impotence and the haze

From the dark caverns, when looking at the bright scenes outside, the figures in the caves are always expressed in outlines, and the outside scenes need to be carefully drawn. This is to grasp the daily situation and abnormal light and darkness at the same time, showing an incredible space.

The normal state of light and shade is called "yangshuo," and the opposite is "shadow." When constructing a layout, the light and shade relationship between impotence and haze can be used to depict new images with different daily feelings.

[26] White space

The fast way of speaking is suitable for the broadcast of night news, but it is not suitable for the ceremonial master of ceremonies. The reason is that in each sentence, the amount of blank space is too small. It is also important to talk about the amount of blank space in the layout design. Even with the same photo, the same sentence can be difficult to show a certain image due to the amount of blank space. Regardless of how well the typographic balance feels, how beautiful the article is, readers have given it a good score by looking at the amount of blank space on the layout.

[27] Layout rate

On design paper, the typeface area used in this paper is called the layout, and the ratio of the layout to the entire page area is called the layout ratio. The impression of blankness on the layout has a decisive influence. If the number of blanks is increased, the style will be improved and the layout will be stabilized; if there is less space, people will feel more lively. If you design a magazine layout with rich information content, it is obviously not appropriate to use more blank space.