ASUS Chairman Shi Chongxi: 3D printing is the focus of future development

On January 24, 2015, ASUS Chairman Shi Chongxi highlighted the coming of a new industrial revolution during the company’s year-end event held at the headquarters in Taiwan. He emphasized that emerging technologies such as the Internet of Things (IoT), robotics, 3D printing, and renewable energy will be key areas of future focus for Asustek. Shi expressed confidence that the company could keep pace with the rapidly evolving technological landscape by embracing innovative thinking and fresh perspectives. The event took place at the Taipei World Trade Center Hall No. 1, where approximately 6,800 employees attended, setting a record for the largest number of tables ever used in a single event. Shi reiterated his belief that Asustek must adapt and evolve to stay relevant in the changing market. He also mentioned that the company is actively exploring opportunities in the cloud computing sector, which he sees as a promising growth area. Looking back on the past year, Shi noted that smartphones have become a core part of ASUS’s product strategy. The ZenFone series, in particular, was highlighted as having strong potential in markets such as China, Taiwan, and Southeast Asia. He expected the line to expand further in 2015, tapping into larger consumer bases. In addition, Shi discussed the challenges and opportunities associated with IoT development, emphasizing that energy efficiency must be a central concern alongside smart technology. He also pointed out that 3D printing would play an increasingly important role in future innovation. He believed that the creative input from younger generations would drive significant changes in the market, and that Asustek needed to harness this energy to remain competitive. The event featured performances by popular artists Ding Dang and Xiao Jing Teng, who helped create a lively atmosphere. To conclude the evening, Chairman Shi announced that every employee would receive a ZenFone 2 as a gift, marking their involvement in the development of ASUS’s most important product for 2015. He hoped that this gesture would not only reward the team but also inspire continued growth and innovation within the company. (Edited by)

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