Win-win innovation, Jiumu won the "Most Influential Brand"
2025-09-04 12:06:11
On January 20, the 2015 Sina Home Furnishing Innovation Summit and the launch of the "Stop Job" platform took place at the Beijing National Convention Center. Jiumu was honored with the title of "2014 Most Influential Brand." The summit, themed “Innovation and Win-Win, Mobile Future,†aimed to explore how the home furnishing industry can adapt and thrive under the influence of the internet.
In the digital era, quality products remain the top priority. Internet thinking focuses on leveraging mobile tools and platforms to streamline transactions, making the connection between service providers and consumers more direct. This shift opens up new opportunities for the home furnishing sector, enabling businesses to transform and innovate through digital integration. So, what is the main challenge for companies in this new age?
During the forum titled “Internet Changing Home,†Zhang Bin, Vice President of Jiumu Kitchen and Bathroom, emphasized that the core value of the internet lies in empowering consumers. Consumer awareness and product quality are key. By eliminating information asymmetry and allowing users to easily discover your brand, it becomes simpler than ever before.
Innovation has always been at the heart of Jiumu’s philosophy. Led by Chairman Lin Xiaofa, Jiumu is dedicated to delivering top-tier sanitary products and solutions. Each year, the company invests at least 3% of its sales into R&D, continuously pushing boundaries. With a national-level testing center, 12 laboratories, over 2,000 dedicated R&D and design professionals, and more than 1,200 patents, Jiumu leads the industry in innovation. Products like the sterilizing water smart toilet and air shower feature world-first patented technologies, making Jiumu a rising star in the bathroom industry.
Jiumu has also optimized its operation channels and enhanced product value-added services. In the digital era, cross-border collaboration and O2O (online-to-offline) models have become popular. Jiumu has partnered with renowned designers such as Ferrari's Georgiaro and German design agency Phoenix, creating unique industry stories. As the e-commerce king in the home furnishing sector, Jiumu has been the top seller on building materials e-commerce platforms for five consecutive years. In 2014, it successfully implemented O2O during Double Eleven, achieving sales of 200 million yuan. Looking ahead, Jiumu plans to continue innovating, adapting to user habits, and building a more convenient and diverse online platform called Wanzhan Internet.
In addition to its online presence, Jiumu has expanded its global physical network, with over 4,000 specialty stores and 30,000 sales outlets worldwide. These outlets now support online orders, distribution, installation, and maintenance, ensuring faster and better service for customers. Jiumu also introduced the concept of “five-star customization,†offering personalized bathroom solutions based on consumer preferences, space size, and style. The company provides one-stop butler services, including experience, measurement, design, delivery, installation, and maintenance, along with a 24/7 customer service hotline.
Jiumu has received numerous awards, including the Red Dot Award, Red Star Award, and the “Most Influential Brand†recognition. These honors reflect the high regard for Jiumu’s products and serve as motivation for continued growth. Looking ahead, Jiumu aims to create a healthier kitchen and bathroom lifestyle while contributing to a better environment. The company aspires to become a leading Asian brand by 2016 and the first globally recognized Chinese kitchen and bathroom brand by 2021.
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