A New Theory of Packaging Design Style in the Information Age

The main function of packaging design is to protect the goods, and the spring time is to beautify the goods and convey information. It is worth noting that for the modern products, the latter two functions have become more and more important. The number of packaging and decorating products is quite numerous and numerous. In modern life, the packaging design of beverages, liquor, confectionery, and cosmetics is very particular and has a high aesthetic value. They attract consumers with dazzling arrays of beautiful shapes and colors, triggering their desire to purchase. Therefore, we must study the artistic style of packaging design in an information age. In general, the artistic style should have a strong visual appeal. It should be based on the psychology of consumers seeking novelty, curiosity, and change, constantly adopting new ideas, new designs, new materials, and enhancing the freshness of consumers to induce buying desires. . Through meticulous design, the artistic style of the packaging design is coordinated with the physical style, which is quite beneficial and reflects the intrinsic characteristics.

The author believes that the packaging design style of the information age should closely reflect the clear, concise, and fine processing, while refining the personality and fashion. Everyone knows that, when it comes to merchandising, its packaging design must be filled with the desire of many customers to think more and more. All kinds of commodities have their own different characteristics and characteristics. The packaging design style must be clearly, intuitively, and accurately conveyed to consumers so that they can be easily identified by consumers for purchase. Packaging design requires perfect image, text, composition, and color. It has a high level of art, and requires simple, clear and prominent expression methods, so that consumers can accept and understand product information under its artistic infection.

The essence of product impression can be embodied in the distinctive, simple and refined style of modern packaging design. It can be sold to a certain extent. It is like when we first see something or people, we always leave a first impression. Have the same or evil feelings. Therefore, in order to create a good and deep impression on people, we must let packaging design show a clear, concise, and polished charm to promote consumers' desire to buy. The so-called attractive packaging design style is to satisfy consumers' demands for fashion through packaging, and make the decoration more vivid, intuitive, pleasing and trusting to consumers. Attractive packaging design style should emphasize individuality, that is to say, to absorb the general style of similar products while refining personality, to enrich fresh, rich content and forms, to form a unique style of art, with a unique style. The image attracts shoppers' attention to their purchase desire and interest. The concept of competition in modern commercial warfare has entered the era of research and consumer psychology, making the sales pattern in recent years rely solely on merchandise printing as a medium. Therefore, in order to reach the goal of sales, in the market planning, it should always be “what causes” "Art style is the goal" as the center of the research topic. In particular, products that target the general public as the target of sales should make people's impressions of differences in their products.

The distinctive, concise and precise processing styles embodied in the packaging design of goods can be realized through the following elements: packaging appearance, brand name, symbolic design, design style, mode and personality. The use of external shapes to achieve differentiation in packaging design is a common practice adopted by the cosmetics industry. Its attractive and attractive materials, the solemn beauty of male cosmetic packaging, and the elegant and tender beauty of women's cosmetic packaging, are uniquely styling styles and brightly colored. The beauty of the city attracts many pedestrians to look back and forth. The packaging of alcoholic beverages must embody the cultural connotation. Regardless of the designs of wine bottles, packaging or logos, they must represent their ancient brands, long history and precious local characteristics. The design of beverage packaging or cans must reflect the natural nature and natural colors. Food packaging design should highlight the beauty and pleasure of color, smell and taste, cause people's appetite, color photography and transparent packaging is a better approach. The clothing packaging adopts a non-folding, crooked hanger-hanging and flattening style, which fully shows the overall image of the goods and the beauty of the material. The packaging of soil products should reflect the unpretentious rustic flavor and natural beauty of nature.

However, when it comes to the clear, concise, and precise processing of a package's appearance, it must plan its cost. When the package shape, funds, and other vendors do not discriminate, they must find ways to differentiate themselves by relying on product names, typeface designs, and symbol designs. Regardless of the circumstances, the brand name is the focus of discrimination, seeking a clear and concise style.

Old packaging design can not give people the enjoyment of the United States, only the new packaging design style meets the requirements of the information age of the new packaging, it gives the United States. The novel beauty of packaging design is the life of goods. Embodied in the style should be to satisfy consumers seeking new, seeking beauty, hunting psychology, physiologically speaking, if people's nervous system to withstand the same stimulation for a long time, continue to make the same single reaction, it will be tired. Novelty brings a breath of new life and enthusiasm to stimulate and stimulate the nervous system and spirit of consumers. The novelty of packaging design depends on the development of new materials, new processes, and new ideas on the one hand, and on the other, it depends on the development of society and changes in people's aesthetic concepts.

In short, we should try to observe the packaging of homogenous goods on multiple sides and try to make our own packaging design green, unique, and most powerful. At first glance, it is known that it is a certain kind of commodity, and once again it looks different in the same kind of goods and attracts people's attention. This is a special effect of playing a clear, concise, and well-crafted style of combat readiness.

The trend of packaging design in the information age is in sync with the development of science and technology in the age of information and the changes in lifestyle of modern people. It depends on the development of science and technology, but also promotes the development of science and technology. It is hampered by changes in people's tastes and desires, and at the same time guides the conversion of lifestyles. Through the embodiment of the packaging design style in the information age, human life will become more complete.

Reprinted from: Design Online