2011 spring and summer color trend

As we all know, the ingenious combination of color and color in brand make-up greatly promotes the emotional connection between make-up products and consumers. There are more and more bold innovations in the field of natural pigments in cosmetics, and make-up manufacturers and consumers have more and better choices and opportunities. Want to innovate your makeup line? Then take a look at the main colors that are popular this year, think about what the target customers want, and then see which of the popular colors represent your brand.

It is at the center of many make-up product lines, although consumers, and sometimes even brand owners, are no longer the first to think of it when putting on makeup. In this race to find the latest anti-aging, rejuvenating youthful or energetic raw materials, it appears to be secondary, but still at the center of every make-up product line - color. “Natural pigments are the soul of the makeup industry,” said Edwin B. Faulkner, Global Director of Sun Chemicals, which produces cosmetics and personal care products. “All bright, bold, shimmering color effects and discoloration effects exhibited by finished cosmetics are derived from the natural pigments used.”

“Color is the key,” said Maureen Kelly, president and founder of Tarte Cosmetics. “It evokes emotional reactions – whether it's the color of the lipstick applied on your wedding day or the other that complements green nature. Color.” But how do you maintain color innovation and freshness while using it to strengthen your brand?

Popular color of the year

Natural pigments can be used throughout the entire field of make-up. “We use natural pigments throughout the make-up products, including: lip makeup products, nail polishes, eye makeup products and lotions,” Faulkner said. “They were developed to fill the color space required by the industry. -- Emphasis on the ever-increasing demand for dazzling color effects. As science and technology mature, it is possible to gain more and more colors and color variations. “We have put together the dyes that the Food and Drug Administration allows in cosmetics to make a multi-pigment color palette,” explains Tom Di Piero, vice president of research and development at DayGlo Pigments. “Color pigments are strictly controlled in the cosmetics industry and only limited materials are available. Based on this, we use our technology to develop a bright and clear multi-color makeup disc for the cosmetics industry. DermaGlo is our first product line. Then we extended from this line."

When configuring a makeup color palette for a makeup product line, understanding the expectations of the target customer and the constraints you are facing are key to success. “When we want to configure different colors for the product, it’s the first and most important thing for me to consider the durability of the color,” Kelly said. “Ladies like the colors that can go to work, shop, play party or date after makeup, so this is the most important thing for me. We draw on the latest fashion elements and turn them into durable The color is for our customers."

Kelly also said that nude color is also a new trend in very colorful makeup products. For example, nail polish was the fastest growing category in 2009, with global present value growth exceeding 8%, up from 7% in the previous year. Do-it-yourself product trends helped achieve a 9% growth in nail products in 2009. The budget-conscious ladies do not go to the beauty salon and continue to stay at home for their own manicure. The release of new products and the rapid changes in fashion's pursuit of special colors have benefited nail polish, especially the nude color series is highly favored in Western Europe.

Whether the hue is bright, dim, saturated or pure, high-quality pigment pigments are always very important in make-up. Di Piero said that DayGlo's make-up pigments have been used in all types of cosmetics, including eye shadows, mascaras, lip balms and lipsticks, blushing, and even as an element of instant hair dye products. “The range of colors you can use is both wide and varied – from yellow to purple. Although the magenta, purple and pink are the best-selling colors,” he said.

Customers are very fond of these colors, and the rate of return is high because they stimulate fun, youth, vitality, show comfort, right and even wit. As Gil Wittenberg, marketing manager at Hissyfit Cosmetics, said, “The most interesting thing is to create gorgeous shadows, because that provides space for creativity, you can use high flash, bright colors and deeper tones. Make use of creativity. Although eye makeup can be used in the widest range of colors, Kelly said that the colorful tones should not be limited to eye makeup.

Speaking of the LipSurgence lip gloss product produced by Tarte, she said, “We want to confirm whether these products are colorful, enough to attract attention and cause concern.” She also mentioned that blush brings a bright color to the face, “blush The color needs to make you look vibrant and beautiful. It will make you feel healthy, just like you just came back."

Of course, the most overlooked of the makeup is the color used in foundations and concealers, although the modulation of these tones is equally hard. “At Hissyfit, we have adopted a different strategy for color, by introducing a range of colors designed to fit the skin tone of women, for darker skin,” says Wittenberg. “Some colors are blended by our makeup artist. He adjusts the color palette to make the colors used by all eyes and cheeks suitable for women's skin. The introduction of other colors will be based on trends and the needs of women using Hissyfit products. The ability to perfect a product for a brand is almost as important as having a high quality natural pigment at the beginning of the brand.

Color should also be creative

The introduction of new extra colors is one of the most valuable assets in the beauty industry, which keeps the product fresh and offers customers new options. But knowing how to prevent new colors from over-saturating the product line is equally important. “Natural factors have a major impact on how we change the colors we use,” Kelly said. “Our thoughts are changing with the seasons—breaking the cold of the winter with bright spring-colored pastels, gorgeous and bright colors set off the hot summer days, a more attractive smoky makeup in the fall, and more prominent in the winter. The lines of charcoal, the holidays are dark purple, silver and gold. Our color choices tend to follow the natural flow.

Faulkner also acknowledges that careful research to obtain new pigment solutions is also crucial. “The plan should be based on historical data, customer feedback and forecasts based on industry trends,” he said. “The decision on which color to produce is determined by the fashion trends of the industry, which means that the most popular pigments are constantly changing. The development of the industry is cyclical, mainly in bright and bold colors, frosted glass effects and The matte system is representative.

In addition, interesting ideas can also be the reason for the new color to enter the product line. DayGlo's recently released Gemini makeup pigment line provides two-color pearlescent pigments that can change color. “The Food and Drug Administration has restricted the raw materials of eye products, so when we get the approval of these pigments, we have more colorants – blue, green and violet can be combined with gold, charcoal The use of tones - this makes the eyeshadow colorful," Di Piero said.

In the makeup industry, staying attractive is key. “As we grow and grow, we introduce new colors every quarter, which makes us very excited,” Wittenberg commented on the recent introduction of Hissyfit into the cosmetics supply market. “Despite the outstanding performance of our sunscreen products and foundations, color is always the cornerstone of the brand's freshness and fun.”

For example, in 2009, eye makeup sales achieved the strongest absolute growth, and its global value increased by 567 million US dollars. Its product category is mainly the expansion of mascara. The technological innovation and higher prices of mascara products have contributed to the increase in value. With the successful release of some products - such as Estee Lauder and Lancome's vibrating mascara and a similarly shaped Givenchy wand - Dior is also ready to release Diorshow360, a rotatable mascara brush. The release of these products tends to penetrate the mass market and help to maintain customer interest in eye makeup.

Industry experts also said that the potential growth point of the eye makeup market is still focused on the use of color. Allergan's Latisse product is a major topic in the discussion of eyelash products - the product has stimulated sales of other types of eyelash growth products on the retail shelf. However, Latisse is not cheap, and the price is enough for the customer to think twice - this suitable for external use is $120 per barrel. Allergan is by far the only company that has the right to use Bisprost. This active ingredient is used in Latisse to stimulate the growth of eyelashes. In addition, Latisse has sparked a wave of new eyelash-enhanced products that claim to make eyelashes thicker, although the effects are not known. Recently released products include Lash Accelerator, a stimulating eyelash growth product from Gynecology, and Grow Luscious, produced by Revafa, Fabulash. At present, other brands of manufacturers still need to work hard to convince consumers that their products can produce significant results, such as their strong color effects can be unparalleled.