A brief analysis of the classification and characteristics of commodity packaging

Understand the meaning of goods packaging, including two aspects: On the one hand, refers to the container containing goods, usually referred to as packaging, such as boxes, bags, baskets, barrels, bottles, etc.; On the other hand, refers to the process of packing goods, Such as packing, packing and so on. Commodity packaging has two characteristics, such as attributes and merchandise. The packaging is an accessory of its contents; the commodity packaging is a special commodity attached to the interior goods, which has value and use value; at the same time, it is an important means to realize the value and use value of the interior products.

Basic role

1. Protect the product.

2. Easy to circulate.

3. Convenience to consumption.

4. Promote sales.

5. Improve the value of goods and promote the use of value.

The four elements of product packaging

1. Packaging materials: Packaging materials are the material basis of packaging and are the material bearers of packaging functions.

2. Packaging Technology: Packaging technology is the key to achieving packaging protection and ensuring the quality of products inside.

3, packaging structure modeling: packaging structure modeling is a specific form of packaging materials and packaging technology.

4. Surface decoration: Surface decoration is the main means of beautifying, propagating and introducing merchandise through screen and text.

Product packaging classification and characteristics

A wide variety of product packaging, common product packaging classification and packaging are as follows.

(I) Classified according to business practices

1. Domestic packaging: It is a simple, economical and practical product that is adapted to the packaging used in domestic sales.

2. Export packaging: It is used to adapt to the sales of goods in foreign countries and the packaging used for the international long-distance transportation of goods. In the protective, decorative, competitive, adaptive higher requirements.

3, special packaging: is for the handicrafts, fine arts, cultural relics, precision and valuable equipment, military supplies and other packaging used, generally higher cost.

(b) Classification according to the links in circulation

1, small package: direct contact with goods, and goods assembled at the same time, constitute the packaging of goods components. There are many patterns or text logos on the small packages of goods, which have the effect of protecting the goods, facilitating sales, and guiding consumption.

2, in the packaging: is the inner packaging of goods, commonly known as sales of goods packaging. Mostly have a certain shape of the container. It has the function of preventing deterioration, moisture, mildew, corrosion and other metamorphic changes in the product when it is damaged by external forces, impacts or is affected by the external environment.

3, packaging: is the outermost packaging of goods, also known as transport packaging. Most are the packaging of several commodities. There is a clear mark on the outer packaging of the product. The outer packaging has the function of protecting the safety of the goods in circulation.

(c) Classified by package shape and material

With packaging materials as a classification mark, commodity packaging can be divided into paper, plastic, glass, metal, wood, composite materials, ceramics, textiles, and other materials.

(d) Classification by protective technology methods

Packaging technology as a classification mark, commodity packaging can be divided into body, transparent, tray, window, shrink, bag, easy to open, spray, cooking, vacuum, inflatable, moisture, rust, mildew, insect, sterile , Earthquake, shading, gifts, packaging, etc.

First, the overall requirements of commodity packaging

(I) The need to adapt to various circulation conditions

To ensure the safety of commodities in the circulation process, commodity packaging should have a certain strength, solid, firm and durable. For different modes of transport and means of transport, there should also be selective use of appropriate packaging containers and technical processes. In short, the entire package should be adapted to the storage and transportation conditions and strength requirements in the circulation area.

(B) should adapt to the characteristics of goods

Commodity packaging must adopt corresponding materials and technologies according to the characteristics of the goods, so that the packaging fully meets the requirements of the physical and chemical properties of the goods.

(3) Adaptation to the requirements of standardization Commodity packaging must be standardized, that is, the package volume, packaging material, structural design, size, printing marks, terminology, and packaging methods of the product packaging shall be stipulated in a unified manner and gradually form a series. Generalization and generalization, in order to facilitate the production of packaging containers, improve the production efficiency of packaging, simplify the specifications of packaging containers, save raw materials, reduce costs, easy to identify and measure, and help ensure packaging quality and product safety.

(4) Packaging should be "appropriate and moderate"

For sales and packaging, the size of the packaging container is compatible with the contents, and the packaging cost should be consistent with the contents. Excessive reserved space and excessively high packaging costs as a percentage of the total value of goods damage consumers' interests and mislead consumers into over-packaging.

(5) Commodity packaging should be green and environmentally friendly

The green and environmental protection requirements for commodity packaging should be understood from two aspects: First, the materials, containers, and technology should be safe and sanitary for the goods and consumers. Secondly, the packaging techniques, material containers, etc. are safe and green for the environment. In the selection of materials and production, the principles of sustainable development are followed, and energy conservation, low consumption, high functionality, pollution prevention, and sustainable recycling can be used. Or it can be safely degraded after being discarded.

Second, the technical requirements of commodity packaging

(A) The concept of commodity packaging technology

Commodity packaging technology refers to the technical measures against internal and external factors that affect quality in order to prevent the loss of goods and quality in the circulation of goods. It is also called the method of product packaging protection.

(II) Requirements for Commodity Packaging Technology

The external factors that affect the quality of goods are divided into physical, chemical and biological factors. Commodity packaging protection technology is precisely the specific preventive measures taken for the above factors affecting the internal and external factors of product quality.