Guangdong furniture industry cluster leads the country

At present, the furniture industry cluster in Guangdong has become the most developed area in China's furniture industry and the largest export base in the Asia-Pacific region. The output value and total sales account for one-third of the country's total, while the total export volume accounts for about 50%.

Industrial cluster refers to the phenomenon that a large number of industries with close links and related supporting institutions gather in space in a certain field and form a strong and sustained competitive advantage. Nowadays, industrial clusters have become an important economic carrier to promote the development of China's export-oriented economy and enhance the competitiveness of regional industries.

After more than 20 years of rapid development, the Chinese furniture industry has gradually formed 17 furniture industry clusters. In the post-crisis era, China's furniture industry clusters need to conform to the trend of the times and further promote the optimization and upgrading of the economic structure of the furniture industry.

The "2011-2015 China Furniture Industry Cluster Innovation and Upgrade Strategic Planning Analysis Report" released by the Prospective Industry Research Institute shows that the upgrading of the furniture industry cluster is the need to avoid "path lock-up", cope with cluster risks and external pressures, and is the realization of industrial clusters. The rising demand for high-value links at both ends of the global value chain is also an inevitable direction for the structural adjustment of China's furniture industry. However, at present, China's furniture industry clusters are basically at the low-end manufacturing links of the global value chain. They lack the R&D and design links upstream of the global value chain and the extension of downstream marketing and brand links, and are facing tremendous escalation pressure.

The upgrade of furniture industry cluster is a dynamic development process. Its realization needs to rely on the large-scale production and supporting system of industrial clusters, including the application of various advanced production equipment, process and technology, and strict quality management and environmental management. In particular, the modern marketing logistics, creative design and commercial channels and other service industry levels; the ultimate manifestation of its upgrade is that the new products developed by the company continue to market and obtain pricing power, that is, the corresponding market power.

Low-carbon environmental protection is the key concern of the furniture industry during the “Twelfth Five-Year Plan” period. Branding construction is also the key to the faster development of the furniture industry. Strengthening technological innovation to form a regional brand with deep technical innovation ability, innovation and refinement are the key to forming a brand. Clusters provide conditions for sharing technological innovation. In the future, regional furniture industry clusters will introduce state-level and provincial-level research institutions to jointly develop new technology products, especially low-carbon green environmental protection new-type furniture, which is the general trend.

Promoting the innovation and upgrading of the furniture industry cluster not only highlights the forward-looking nature of local governments in industrial planning, but also enhances the level of regional economic development, improves the economic benefits of the relevant interests of enterprises and strategic investors in the furniture industry chain, and responds to the integration of global value chains. An effective way to compete. Through the innovation and upgrading of the furniture industry cluster, further segmentation of the industrial value chain will further stimulate potential market demand.

Ma Xiangyuan, a researcher at the Furniture Industry Cluster of the Prospective Industry Research Institute, said that it promotes the continuous innovation and upgrading of the furniture industry clusters and characteristic areas, exerts the benchmark role of leading enterprises, enhances the closeness of supporting cooperation in the industrial chain, strengthens the support role of the public service platform, and expands resource sharing. The market network system, the ecological path of energy conservation and emission reduction, the enhancement of the comprehensive strength and international competitiveness of the furniture industry cluster, the creation of comprehensive advantages in institutional innovation and mechanism innovation, and the synergy between industrial clusters are the inevitable path for the development of the furniture industry.