The 9th Beijing Home Expo in Fall 2012

Since the first session of the Beijing Home Expo (HOMEXPO) in Beijing in October 2008, after eight sessions of forging and accumulation, it has formed a perfect reputation for “renovating, buying furniture, and selecting building materials to go to the Agricultural Exhibition Beijing Home Expo”. It has attracted more than 1 million visitors to visit and purchase. It is the largest home consumer fair in North China.

At present, the market competition is increasingly fierce, the home industry market environment has undergone fundamental changes, product homogenization and channel homogenization are serious, and consumers' purchasing needs are increasingly diversified and personalized. The development needs of the industrial market have changed, and at the same time, combined with the development needs of the exhibition, since March 2012, the Beijing Home Expo has started the transformation and upgrading, to the collection of new products, the famous outlets, the overall decoration plan collection, home / The composite high-end exhibition platform, which integrates many functions such as the trend of building materials, is transformed.

The 9th Beijing Home Expo in the fall of 2012 will be held in Beijing·National Agricultural Exhibition Center on August 24-26, 2012, and will be fully transformed and upgraded.

Highlights of the exhibition:

First, the new high-end exhibition and brand exhibition, the ninth Beijing Home Expo hits heavily

In order to accurately serve home industry enterprises/brands as well as real estate developers, construction companies, designers and terminal owners, the 9th Beijing Home Expo in 2012 will be divided into two categories: “Transformation and upgrading of brands”. , to create a high-end exhibition of the home fair - "2012 China (Beijing) international boutique home design and luxury decoration exhibition" and home fair brand exhibition - "2012 China (Beijing) boutique ceramic sanitary ware exhibition", "2012 China ( Beijing) Kitchen Appliances and Household Appliances Exhibition, "2012 China (Beijing) Floor Doors, Windows, Ceilings and Interior Decoration Exhibition", "2012 China (Beijing) Famous Furniture Home Textiles and Soft Decoration Exhibition", "2012 China ( Beijing) Brand Home Improvement Purchasing Festival. The six major themed exhibitions will be jointly promoted, through refined in-depth marketing management methods, refined marketing and promotion methods, targeted promotion groups and other target groups, and strive to build the best home, decoration and building materials products in North China. Station-style trade exchange platform.

This year's show launched the high-end exhibition of the home fair - 2012 China (Beijing) international boutique home design and luxury decoration exhibition, the high-end brands participating in the exhibition have the influence of the benchmark model, and its products represent the industry vane and Home trends. Through the platform of boutique home design and luxury decoration exhibition, in fact, it will also convey the decoration information of “future home, fashion home, environmental protection home” to industry people and terminal owners.

Second, the three major positioning, the perfect transformation - the famous Ole, the overall home decoration concept implanted in the Beijing Home Expo

(I) Positioning 1: Facing the new product launching platform of real estate developers, construction companies, designers, high-end media and terminal owners

This year's home fair is closely linked to the end-user purchase opportunity of the end of the year, and the new products released account for about 45% of all exhibits. Through various effective publicity means, the organizing committee will realize the three-dimensional interaction of the Entity Home Expo, the Online Home Expo, the Plane Home Expo, the Air Home Expo, and the Film and TV Expo, and promote the home building materials enterprises in new technologies and new Product communication plays a greater role. The high-quality display platform will undoubtedly become the best stage for exhibitors to introduce new products and release and display new products. At the same time, professionals, real estate developers, construction companies, designers, high-end media and end consumers will become new products. The best witness to publish. The decoration owner will see the latest home concept at the home fair, learn about the most cutting-edge technology smart home/building materials, and watch the most eye-catching trends. Visit the Beijing Home Expo, and look at the future home, fashion home, and environmental protection. Family!

(II), famous outlets exhibition (famous sale)

At this year's home fair, exhibiting brands and institutions will become more international and well-known, and the well-known home, decoration and building materials brands will occupy a considerable share. While fully integrating the brand resources, the organizing committee concentrates on high-quality brands to sell famous products, and builds the “Famous Outlets Exhibition” to let high-end brand products enter the people's families at the most favorable price, and cooperate with high-end services. The new product release highlights the brand's charm and high-end experience. For three consecutive days, “Hui” to the ultimate home building materials event will surely promote the consumption of the capital people to decorate and purchase building materials, and become the “crater” for the release of customers in the summer and autumn of 2012!

(3) Providing overall design and overall decoration solutions, one-stop procurement platform

The organizing committee is centered on the consumer demand of consumers and cooperates with the exhibitors to provide consumers with the overall design and overall decoration solutions for home and home decoration, which is truly more labor-saving, worry-free, time-saving and more cost-effective for the owners. "One-stop procurement platform." At the same time, designers and famous brands from Europe, America, Hong Kong, Taiwan and China are invited to bring their innovative design ideas, show and elaborate the overall decoration scheme of style avant-garde and concept ahead, and interpret the direction of future home trends.

Third, the scale of upgrade: 25,000 M2 exhibition area alone significantly super home vision, procurement feast

This year's Beijing Home Expo has an exhibition area of ​​25,000 square meters, with a full range of mid-stream and downstream products, ceramic sanitary ware, cabinet kitchen appliances, household appliances, floor windows and doors, ceilings and interior decoration, furniture home textiles and soft furnishings, and decoration companies. When the brand/products gather, they will form a home event with “100 schools of contention and flowers”. The colorful exhibits will provide terminal owners with a variety of procurement options to fully meet the needs of a Beijing residential renovation and secondary renovation. At the same time, the organizing committee of this exhibition will strictly select the participating brands, and the participating brands will have higher “gold content”, which will be more famous and influential.

Fourth, hold the 2012 China International Design Summit with international vision

In order to promote the cultural and friendly exchanges between China and Italy, we provide a platform for the home industry enterprises to communicate and cooperate with Italian designers. The Beijing Home Expo will be the "Italian Year". The organizing committee will jointly organize the "2012 Exhibition" with the IDA International Design Association. The 2nd China International Design Summit" event. The summit will invite the China Building Association, China Building Decoration Association, China Industrial Design Association, Italian Interior Designers Association, Italian Architectural Design Office, representatives of the Italian Embassy in China and famous Italian brands/designers to discuss East and West. The difference between cultural ideas and the integration of tradition and modernity in design. During the summit, “East-West Cultural Collision? Traditional and Modern Fusion Summit Forum”, “Design·Art·Life·Italian Home Life Style Exhibition”, “TOP100 International Green Design Award”, “Design·Art·Life” will be held. - Family activities that bring you into Italy, "International Design Fashion Awards Dinner - Night of Celebrity Designers", "2012 International Interior Design Trends Conference" and other activities to create face-to-face communication and communication between high-end designers and high-end companies. A platform for cooperation.

V. The same period of the exhibition, the activities are wonderful, the home fashion is delivered, and the gifts are rewarded to the owners.

During the exhibition, the organizing committee will organize a rich supporting activities for the same period, invite famous designers to hold the “2012-2013 Interior Decoration Trends Release Conference”, and release the trends of popular colors, popular styles and popular materials in 2012-2013. Avant-garde design case analysis, to deliver the most cutting-edge information on international interior design trends to professionals; at the same time, launch the “New Concept Model Tasting” event, presented in the form of real-life model room, combining creativity and home, analysis Stylish living elements. In addition, the organizing committee will also launch the “Order of the Order” award at the exhibition site to give back to the majority of Beijing consumers.

August is an important start for the second half of the home market. It is also a crucial stage for the market to be perfect in the second half of the year, and it will play a leading role in the trend of the home, decoration and building materials market in 2012-2013. In the fall of 2012, the 9th Beijing Home Expo will showcase more than thousands of home building materials products, which will satisfy the needs of consumers for one-stop home purchase, and truly realize the green home in one step.

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