Forecast and Analysis of the Development Trend of Japanese Printing Market from 2010 to 2020
2020-02-14 04:06:19
[ppzhan summary] For the size of the Japanese printing market in 2020, the federation made three kinds of predictions: the optimistic forecast is 5.5 trillion yen, a drop of 10%; the pessimistic forecast is only 3.8 trillion yen, a decline It is 37%; the median forecast is 4.6 trillion yen, a drop of 24%. Even with the predicted value of the middle, the size of the Japanese printing industry in 2020 will be comparable to that of the previous 1980s.
From 2010 to 2020, the scale of the Japanese printing industry will further shrink, and the sales, the number of companies and the number of employees will be greatly reduced. For the size of the Japanese printing market in 2020, the federation made three predictions: the optimistic forecast is 5.5 trillion yen, a drop of 10%; the pessimistic forecast is only 3.8 trillion yen, a drop of 37%; The median forecast is 4.6 trillion yen, a drop of 24%. Even with the predicted value of the middle, the size of the Japanese printing industry in 2020 will be comparable to that of the previous 1980s. The forecast also believes that the number of Japanese printing industry enterprises in 2020 will be about 70% now, which is 8,000 fewer than in 2010, a total drop of 32%, and the number of employees will be reduced by about 100,000, a drop of 27%.
In 2010, the Japanese printing market was more than 6 trillion yen, which is only equivalent to the level of 1986. Compared with the historical high level of 8.93 trillion yen in 1991, the market size in 2010 has shrunk by a total of about 1/3; compared with the 8.14 trillion yen in 2000, it has shrunk by a quarter.
In the next 10 years, what business areas in the Japanese printing market are likely to grow, which businesses will shrink, what are the difficulties in printing business operations, and what resources are needed to overcome these difficulties? In response, the Japan Printing Industry Federation recently conducted a questionnaire survey.
For the business areas that are likely to grow in the next 10 years, the responses of different branches of the federation are not the same. The Japan Printing Industry Federation, which is dominated by large and medium-sized companies, believes that the top companies are packaging, planning and production of high-performance materials, while companies with members of the All-Japan Printing Industry Association are small and medium-sized enterprises. (Subcontracting, bundled delivery service, inventory management), digital content planning production and commercial printing are listed in the top three; other club companies' comprehensive answers are packaging, commercial printing and information processing. At the same time, for the business areas that may be reduced, the answers of the branches are different, but commercial printing, publishing and office printing are listed as the most obvious tendency to reduce. It can be seen from this that the future environment of the traditional printing business is quite severe.
The survey results also show that competition is fierce, market size is shrinking, product prices are low and difficult to upgrade, business efficiency is low, raw material supply is insufficient, and high prices are a headache for most printing companies. In addition, nearly 40% of the surveyed companies ranked talents as the top priority for enterprises, followed by equipment (18%), capital (17%), technology (15%), and IT and information technology (10%). Among them, 23% of the enterprises need talents to operate and sell talents, 18% lack of planning and marketing talents, 11% lack technical talents, and 8% lack skilled workers. In the survey of corporate advantages, only 15% of the respondents answered the talent strength. It can be seen that most companies feel that there are not enough talents, and there are not many companies that dare to claim to have talent advantages.
In areas that are considered important in the future, new technologies and new product developments are consistently optimistic, followed by talent securing and training, market operations and sales and market development, and cooperation with the industry and other industries. It can be seen that the situation of exploring new products and services is on the rise, given that traditional printing is difficult to make a big difference.
From 2010 to 2020, the scale of the Japanese printing industry will further shrink, and the sales, the number of companies and the number of employees will be greatly reduced. For the size of the Japanese printing market in 2020, the federation made three predictions: the optimistic forecast is 5.5 trillion yen, a drop of 10%; the pessimistic forecast is only 3.8 trillion yen, a drop of 37%; The median forecast is 4.6 trillion yen, a drop of 24%. Even with the predicted value of the middle, the size of the Japanese printing industry in 2020 will be comparable to that of the previous 1980s. The forecast also believes that the number of Japanese printing industry enterprises in 2020 will be about 70% now, which is 8,000 fewer than in 2010, a total drop of 32%, and the number of employees will be reduced by about 100,000, a drop of 27%.
In 2010, the Japanese printing market was more than 6 trillion yen, which is only equivalent to the level of 1986. Compared with the historical high level of 8.93 trillion yen in 1991, the market size in 2010 has shrunk by a total of about 1/3; compared with the 8.14 trillion yen in 2000, it has shrunk by a quarter.
In the next 10 years, what business areas in the Japanese printing market are likely to grow, which businesses will shrink, what are the difficulties in printing business operations, and what resources are needed to overcome these difficulties? In response, the Japan Printing Industry Federation recently conducted a questionnaire survey.
For the business areas that are likely to grow in the next 10 years, the responses of different branches of the federation are not the same. The Japan Printing Industry Federation, which is dominated by large and medium-sized companies, believes that the top companies are packaging, planning and production of high-performance materials, while companies with members of the All-Japan Printing Industry Association are small and medium-sized enterprises. (Subcontracting, bundled delivery service, inventory management), digital content planning production and commercial printing are listed in the top three; other club companies' comprehensive answers are packaging, commercial printing and information processing. At the same time, for the business areas that may be reduced, the answers of the branches are different, but commercial printing, publishing and office printing are listed as the most obvious tendency to reduce. It can be seen from this that the future environment of the traditional printing business is quite severe.
The survey results also show that competition is fierce, market size is shrinking, product prices are low and difficult to upgrade, business efficiency is low, raw material supply is insufficient, and high prices are a headache for most printing companies. In addition, nearly 40% of the surveyed companies ranked talents as the top priority for enterprises, followed by equipment (18%), capital (17%), technology (15%), and IT and information technology (10%). Among them, 23% of the enterprises need talents to operate and sell talents, 18% lack of planning and marketing talents, 11% lack technical talents, and 8% lack skilled workers. In the survey of corporate advantages, only 15% of the respondents answered the talent strength. It can be seen that most companies feel that there are not enough talents, and there are not many companies that dare to claim to have talent advantages.
In areas that are considered important in the future, new technologies and new product developments are consistently optimistic, followed by talent securing and training, market operations and sales and market development, and cooperation with the industry and other industries. It can be seen that the situation of exploring new products and services is on the rise, given that traditional printing is difficult to make a big difference.
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