New materials and new textures in cosmetic carton packaging

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The use of new packaging materials has played a good role in displaying cosmetic brand personality and improving the quality of cosmetics, such as the use of special Paper (such as gold and silver cardboard, pearlescent cardboard, aluminized paper, fabric paper, etc.) instead of traditional white cardboard. At present, some cosmetic carton packaging on the market uses vacuum-coated aluminum-plated paper, which is more colorful than traditional cosmetic carton packaging under the illumination of light, making it stand out among many similar products and attracting consumers' attention. .

In addition, many well-known cosmetics manufacturers at home and abroad to maintain the uniform internal and external visual effects of their product packaging, and require the design of both internal and external color packaging. For such requirements, if the process of front-back printing is adopted, not only the process difficulty is increased, but also the production cost is increased. At this time, the packaging printing enterprise may consider using the special paper with the color of the front and back as the printing material, so that only one side is needed. Printing can achieve the effect of uniform color, and also play an anti-counterfeiting role.

The above content is selected from the 5th issue of 2011, Printing and Printing , Packaging and Decoration , and more journal content, please pay attention to the journal channel .


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