Cloud printing technology is maturing and transforming traditional printing concepts
2021-09-02 16:03:58
Guide: Cloud printing technology, namely cloud printing and printing O2O platform, is a remote network printing service based on modern communication, computer, printing technology and logistics system. Its essence is the rapid delivery of network order printing. At present, this advanced printing technology has been widely used in China, and the future will inevitably bring more convenient services to people's daily lives with the innovation and deepening of technology.
At the press conference, Yunyin proposed a new "Business Card" series of products and services. This is mainly based on the discovery of some problems in the exploration of the industry in the past year:
1. At present, the national terminal market, the price is opaque, the product quality is low, the number of papers is smuggled, the use of inferior inks and auxiliary materials, serious color differences and other problems abound. There are no professional tools for the production and transmission of documents, misprinting, missing printing and The problem of leakage of privacy file information has occurred from time to time, which is a big pain point for users.
2. User needs and users' asymmetry in understanding the printing industry information, users do not understand professional printing knowledge, practitioners in the printing industry can not clearly interpret user needs. In addition, the traditional offline print shop lacks a sense of design and is highly homogenized.
3. The high intermediate cost makes the producers only profitable by continuously reducing the quality and compressing the cost.
Based on the above problems, Cloud Printing uses “printed business cards†as the entry point to solve the above problems for users. Cloud Printing redefines “new†business cards by means of the Internet. Yunyin launched two series: "new" business card - the business card of the desk, 300g classic coated paper film matte film; "new" business card PRO - texture business card, using cloth paper, Dutch white paper, three ancient paper three special paper .
So where is the “new†business card series released by Yunyin today?
1. From more than 1000 kinds of paper samples in the world, after repeated proofing tests, more than 100 printing and process experts were visited, and four classic papers were selected.
2. The design size is 90mm*54mm golden ratio, and the cloud printing self-built design team.
3. Cloud material library, storage, easy to modify, easy to use, and advanced encryption algorithm to ensure data privacy and security.
4. Support 24 hours online ordering service, you can check the order status by SMS, email, website, WeChat public number.
5. The logistics solution, for the same order needs to be distributed in multiple locations, Yunyin developed a professional distribution system to support national order distribution.
Regarding the price of the two "new" business cards mentioned above, the "new" business card is only 8 yuan for a box (100 sheets), and each box is 3.8 yuan; the "new" business card PRO version is two boxes (200 sheets). ) only 26.8 yuan, each additional box of 5.8 yuan.
The domestic printing industry has a market volume of trillions, but because of market price competition, it has been low-end, mass production, competition, low profits, and the capital market does not pay attention. The traditional printing industry is facing reshuffle. Zhang Jun believes that O2O in the traditional printing and packaging industry is a closed loop, an O is a closed loop of merchant services, and a second O is a closed loop of user consumption experience. Zhang Jun insists on the layman's style of play, the experience of the layman, the integration of cross-border teams, and cross-border integration can bring new value to the traditional value chain.
Although there are some problems in the domestic printing industry, but the small business card market, the demand for such users is very large. In foreign countries, large printing companies have existed for many years, such as Japan's Toms, Canada's Gildan, and American cloth printing companies. And printing is just what is needed. With the rise of the emerging printing industry and the marketing means of cross-border operations, coupled with the media attributes of the printing industry itself, the printing industry is gradually being capitalized.
1. At present, the national terminal market, the price is opaque, the product quality is low, the number of papers is smuggled, the use of inferior inks and auxiliary materials, serious color differences and other problems abound. There are no professional tools for the production and transmission of documents, misprinting, missing printing and The problem of leakage of privacy file information has occurred from time to time, which is a big pain point for users.
2. User needs and users' asymmetry in understanding the printing industry information, users do not understand professional printing knowledge, practitioners in the printing industry can not clearly interpret user needs. In addition, the traditional offline print shop lacks a sense of design and is highly homogenized.
3. The high intermediate cost makes the producers only profitable by continuously reducing the quality and compressing the cost.
Based on the above problems, Cloud Printing uses “printed business cards†as the entry point to solve the above problems for users. Cloud Printing redefines “new†business cards by means of the Internet. Yunyin launched two series: "new" business card - the business card of the desk, 300g classic coated paper film matte film; "new" business card PRO - texture business card, using cloth paper, Dutch white paper, three ancient paper three special paper .
So where is the “new†business card series released by Yunyin today?
1. From more than 1000 kinds of paper samples in the world, after repeated proofing tests, more than 100 printing and process experts were visited, and four classic papers were selected.
2. The design size is 90mm*54mm golden ratio, and the cloud printing self-built design team.
3. Cloud material library, storage, easy to modify, easy to use, and advanced encryption algorithm to ensure data privacy and security.
4. Support 24 hours online ordering service, you can check the order status by SMS, email, website, WeChat public number.
5. The logistics solution, for the same order needs to be distributed in multiple locations, Yunyin developed a professional distribution system to support national order distribution.
Regarding the price of the two "new" business cards mentioned above, the "new" business card is only 8 yuan for a box (100 sheets), and each box is 3.8 yuan; the "new" business card PRO version is two boxes (200 sheets). ) only 26.8 yuan, each additional box of 5.8 yuan.
The domestic printing industry has a market volume of trillions, but because of market price competition, it has been low-end, mass production, competition, low profits, and the capital market does not pay attention. The traditional printing industry is facing reshuffle. Zhang Jun believes that O2O in the traditional printing and packaging industry is a closed loop, an O is a closed loop of merchant services, and a second O is a closed loop of user consumption experience. Zhang Jun insists on the layman's style of play, the experience of the layman, the integration of cross-border teams, and cross-border integration can bring new value to the traditional value chain.
Although there are some problems in the domestic printing industry, but the small business card market, the demand for such users is very large. In foreign countries, large printing companies have existed for many years, such as Japan's Toms, Canada's Gildan, and American cloth printing companies. And printing is just what is needed. With the rise of the emerging printing industry and the marketing means of cross-border operations, coupled with the media attributes of the printing industry itself, the printing industry is gradually being capitalized.
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