Qingdao packaging characteristics of blue packaging out of the local customs

When you mention Qingdao specialty, what can you think of? Are these "seafood packages" packed in blue plastic bags? Recently found a popular specialty shop, and it can attract many tourists, and its product packaging are inextricably linked.

The packaging here is "very Qingdao"

Compared with the surrounding shops, this special shop named “A Little Sister” looks very fresh and refined - blue-green walls and lattice doors, European-style murals and chandeliers, it looks very young literary youth. Regardless of advances or failures, tourists passing by cannot but look curiously inward. Regardless of whether you buy or not, visitors to the store are always looking for a new look, or taking a shot with the camera.

Indeed, in addition to the store's decor, the specialties it sells are also eye-catching. It does not sell anything rarity, nothing more than squid, cuttlefish, Laoshan tea, sorghum and the like, but the packaging of each specialty is quite distinctive. For example, on the cartons loaded with fish fillets, hand-painted beaches and shells are painted, white iron cans with scallops are painted on the sea views, street views, Badaguan and other Qingdao sights, and the green cans of Laoshan tea are marked with the stamps of Qingdao churches.. Reporter After scrutinizing the circle, I found that except for the paper box, it was a tin can, and there was no special product that was packed in plastic bags. Moreover, although these special products are processed by different food companies, all the outer packagings are similar in style, and they are marked with "a certain small mark."

Xiao Liu, an undergraduate from Beijing, said that once he came to Qingdao, he always wanted to buy some specialty products to bring back, but he went to several small stores and shopping malls. He had no desire to buy. “Say, it's not a good idea. Those big red and blue plastic packages are really Looks too low (low-end, rustic), just like buying from the wholesale market."

In Xiao Liu's opinion, the feeling on the front line of Qingdao is more “foreign” and more literary, and the specialty packaging of “a certain small pie” is in line with this style of Qingdao. "I especially like those painted tin cans. It's Qingdao. It's also very pleasing to buy it back," she said.

The pursuit of grades and novelties is not bad money

Of course, the price of the product in this store is not cheap. For example, a box of squid with a net content of 100 grams will sell for 25 yuan, which is two or three times more expensive than the price of 40 yuan/500 grams. However, the reporter still saw many tourists buying ten boxes at a time.

Ms. Yang from Jiangxi said she could accept this price because she bought it as a gift instead of ordinary food. Ms. Yang believes that if it is regarded as ordinary food, then there is no need to buy it from Qingdao, because supermarkets all over the country can buy squid; but as a gift, the food contained therein does not require a large amount, allowing friends to taste Early adopters can, but the packaging can not be sloppy, there must be a grade to Caixing, that way to get it. "Twenty pieces of small gifts for friends, I think this price can be." She said.

Ms. Liang, a citizen of Qingdao who walked out for a walk at night, told reporters that locals must have suspected that these things were spurious, but the customers targeted at the specialty shops were foreigners. Since they came out to travel, they would be interesting and novel, and they are not afraid of spending the money.

Online sales can not be separated from eye-catching packaging products and packaging is a pair of "double child"

In Xiaomiao and Xiaowang's view, many people regard packaging as a container and accessory product, but in fact, the product and packaging should be regarded as a pair of “twinning children”. They are equally important and complement each other. Packaging can create something that communicates directly with the target audience, and it allows the product to connect with the audience in the first place. Poor packaging design, this "connection" may be negative, negative; good packaging design, this "connection" is positive and positive.

These two young people analyzed that consumers can be divided into loyalty, discounted, impulse, demand-oriented, and loitering types. Most of the consumers who buy specialty products belong to the latter three types. For impulsive consumers, they don't have any specific purchase list, and they often have a “feeling” to buy; and demand-oriented consumers have a clear intention to consider comprehensively the quality, price, and grade of the product; Consumers do not have a clear desire to buy, but they want to get some new feelings and experiences. For these three types of consumers, the packaging is particularly visually pleasing and has a good sense of quality. It is very important to add creative packaging to Qingdao's Haite products.

[Note] China Packaging Information Network is the official website of China Packaging News and China Packaging Industry Magazine.

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