LCD whiteboard size continues to grow into a market trend
New Year's Eve education shows that the market has continued the hot trend of last year, and the market segmentation has turned into a general trend. In many categories, the growth of the two-yuan “dry†share of large-size LCD interactive whiteboard and laser projection market together constitutes the education display market. The driving force of “price increaseâ€. Obviously, "large-size LCD interactive whiteboard, laser projection" literally "defends" the Chinese education display market and has become the two pillars that drive the development of China's education display market.
LCD whiteboard size increase will lead the future market
Driven by the trend of large-screen display, in the electronic whiteboard market in 2015, the size of the interactive LCD whiteboard showed an irreversible trend of large size. Guided by market demand, large size naturally becomes the focus of innovation in the industry.
However, although traditional whiteboard companies and interactive LCD whiteboard companies are winning with "big", the attitudes of the two are not the same. In the case of interactive LCD whiteboards, the size is undoubtedly a short board that is neglected. In practical applications, due to the limited size, it is easy to form a visual dead angle in large-scale applications, resulting in greatly reduced application effects, and some industries with large size requirements. Users have to choose to give up, for example, in educational applications, large-scale classroom applications, which largely hinders the expansion of their application market. Based on long-term development, interactive LCD whiteboard companies have to carry out large-scale operations.
Market demand determines the direction of future development. In the future trend of large-scale, interactive LCD whiteboard enterprises will be more active because of the urgency of the market, and will be the well-deserved protagonist. However, this does not mean that the marketing is smooth. It should be noted that in the field of liquid crystal display, the price of products is closely related to the production line and production scale. So far, the production scale of large-size liquid crystal display products is still very limited, which directly leads to the high cost of large-size liquid crystal display panels. The interactive smart tablet of the LCD screen naturally cannot circumvent the high price. How to balance the market demand and technological innovation will become a problem that the enterprises have to face.
Of course, this does not mean that traditional whiteboard companies can sit back and relax in this large-scale trend. Because, once the interactive LCD whiteboard breaks the size barrier, with its advantages of high-definition display, no influence from ambient light, and outstanding color expression, it will inevitably attract a large number of potential customers and further seize the inherent advantage market of traditional electronic whiteboard. During the period of active LCD panel companies actively promoting large-scale, traditional whiteboard companies urgently need to increase their own competitive chips beyond the large size.
It is foreseeable that in the electronic whiteboard market in 2016, the large size will still be the focus of the industry. On the other hand, the large size of "big" is obviously not unlimited, according to market demand. In the trend of "big" size, companies still need to consider the real needs of the market.
Laser projection changed from emerging to mainstream
Laser display technology is the next generation of display technology, with a wide range of color gamut, long life, environmental protection, energy saving, etc., will lead to a revolutionary improvement in the overall performance of display systems, international multinational companies have recognized "a revolution in the field of display" In the international arena, such as Japan's Sony, Mitsubishi Electric, Seiko Epson, South Korea's Samsung, Texas Instruments, Germany's Osram, Jena Optical and other giants are stepping up the development and layout of the technology. In 2015, China ushered in the first year of laser projection. In the projection industry, a popular phrase "Pushing new products without laser projectors" is embarrassing to call a meeting. It can be seen that laser projectors are already of importance in the industry. The 2016 laser market is also a big driving car that drives the display market.
The laser display technology uses three primary colors as the light source, and has the advantages of wide color gamut, long life, light efficiency, energy saving and environmental protection. The color expression of the laser display is more than twice that of the traditional TV, and the life of the light source can reach 10 years, which is 10-20 times that of the traditional light source. In addition, the laser display is environmentally friendly and energy-saving, and the power consumption is only 1/3 of that of conventional TV, and heavy metal materials that are threatening to the environment are not used in the production process. Therefore, the laser display has the advantages that the traditional display industry can't match. It is a revolution in the history of human vision, an inevitable trend in the development of display technology, and has a very broad market prospect.
Long life and maintenance free. The laser display uses a laser as the light source. The theoretical life of a laser source can be over 20,000 hours, which is 10 to 20 times longer than the life of a conventional light source. In addition, the laser is a cold light source, and the temperature is low during operation. In the long run, the aging is small and the attenuation is weak, which can reduce the burden of maintenance of the user.
In addition to technical advantages, laser displays also have unique advantages in terms of cost. First of all, the laser display of production equipment investment is small, and the investment in laser display product production equipment can be invested in stages from tens of millions of dollars to several billion dollars. Secondly, laser display products have great potential for cost reduction. With the expansion of industry scale and the adoption of new technologies, revolutionary changes will be made to the design of laser display systems, which will greatly reduce the cost while improving the quality of display devices. Laser display has broad application space in the field of large-area display imaging due to its technical cost advantage. The main applications include security monitoring, command and control, film screening, stage performance, exhibition display, video conferencing, virtual reality, 4D cinema, and ball screen, science and other fields.
From the whole market, the starting speed of laser products is very fast. The advantages of laser light source, national policy, industrialization process and user experience have made laser display become a revolutionary display technology. The attitude of channel to laser is from the previous wait to the willingness to push. To the initiative, laser projection products have changed from emerging to mainstream.
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