People rely on clothes, horses, saddles, packaging, returning to origin, seeking truth

In recent years, the concept of packaging has evolved far beyond its original purpose. While it once served merely as a protective layer for products, it has now become a powerful tool in shaping consumer perception and enhancing product appeal. As the old Chinese saying goes, “People rely on clothes, horses rely on saddles,” and “Even the Buddha needs gold.” If the Buddha were not adorned with gold, he would lose his divine image in the eyes of mortals, and the sacred would appear ordinary. Similarly, a product that lacks proper packaging may fail to capture attention, even if its content is excellent. With the development of the packaging industry in China, it has moved from being a mere commodity to an essential component of marketing. Every product today comes with some form of packaging—whether it's food, tobacco, cosmetics, clothing, or electronics. Packaging is no longer just functional; it has become a symbol of luxury and sophistication. The goal is to add value, which aligns with the principles of the market economy. However, this trend has led to excessive and over-the-top packaging. Some products are wrapped in layers of unnecessary materials, making them look more expensive than they actually are. This kind of packaging, while visually appealing, often hides the true value of the product. It’s important to strike a balance between form and function, ensuring that the packaging complements the product rather than overshadowing it. In many cases, poor-quality goods are disguised through attractive packaging, leading to consumer deception. This practice not only damages trust but also undermines the integrity of the market. The real value of a product lies in its quality, not in how it is presented. When the content is genuine and the packaging is elegant, it creates a perfect harmony that adds real value. The popularity of over-packaging stems from several factors. First, it allows businesses to inflate prices by creating an illusion of higher value. Second, it caters to consumers' desire for status and appearance, appealing to vanity and the need to impress others. This trend reflects deeper societal values, where external presentation often takes precedence over substance. To ensure the sustainable growth of the packaging industry, it is crucial to return to the core purpose of packaging: to protect and enhance the product. It should serve as a bridge between the product and the consumer, not a disguise. Just as ancient beauty was appreciated for its authenticity, modern products should be valued for their quality, with packaging acting as a complement rather than a substitute. In conclusion, the future of packaging should focus on meaningful design that supports the product rather than distorting it. Only then can we truly appreciate the original purpose of packaging and move toward a more honest and sustainable marketplace.

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