The all-embracing Nendo banana packaging counters the market

[China Packaging Network News] It might seem a bit unusual to package bananas, but Nendo did it—and the results are surprisingly clever. Instead of using a simple dot for a trademark, which is common for fruits, Nendo chose a double bar, making it stand out in a subtle yet effective way. The design concept is playful: this banana is not just a fruit; it's a "mink" banana. The idea behind the "mink" logic is to tell consumers why this brand of banana is special, not just what it is.  Beyond the trademark, Nendo also put a lot of thought into the packaging. The paper is printed on both sides—on one side, it features a banana leaf design, while the other side tells the story of “Happy Bananas.” Then, the paper is cut into the shape of a banana leaf and folded into a bag. A straw strap is added to create a hand-held handle. From a distance, the bag looks like it’s made from real banana leaves. This kind of packaging isn’t just about aesthetics—it’s about branding. It conveys more than just a product; it delivers a message and creates a memorable experience. This kind of creative thinking really reflects the Japanese design philosophy. Hui Jie comments: The suede-style banana brand, the storytelling behind “Happy Bananas,” and the bag that mimics a banana leaf all contribute to an image upgrade that transforms ordinary bananas into something stylish and unique. That’s the power of branding.  In a crowded market, countless companies compete with similar strategies—relying on price wars and order chasing. Over time, many end up drowning in a sea of low-value products. Therefore, true competition lies not in cutting costs or devaluing products, but in adding value and standing out. Branding and innovation must be at the core of every business strategy. Brand identity includes everything from the logo and packaging to the overall visual image. These elements require continuous innovation and creativity—not just following trends. Companies need to take initiative, think outside the box, and make their mark. In short: if you’re uncomfortable being unconventional, your money will soon ignore you.

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