Focus on contemporary packaging design

With the development of economy and the improvement of living standards, people's requirements for commodity packaging are also increasing. Not only requires that the packaging has a full sense of beauty. Also requires that the package has very good safety performance. This is a challenge for packaging manufacturers. therefore. Manufacturers not only produce quality products. But also have a beautiful logo and packaging. This will make their products more attractive and competitive. Make the brand of the business more deeply rooted. So. This requires that the packaging design of the product must be able to meet the needs of smart retailers. At the same time, it is necessary to satisfy consumers' requirements for package safety and manufacturer's validity and cost of products.

Consumers are concerned about the packaging design

1. Packaging and product must be consistent inside and outside

The choice of packaging must be cost-conscious. The cost and cost of packaging must be compatible with the value or quality level of the product. General business will have different grades of product varieties. Different grades. Its quality and value are also different. Companies must use packaging materials and packaging that match their value. In order to properly enhance the inherent quality of the product. To facilitate the clear choice of consumers. We must not only prevent the appearance of "first-class products, second-class packaging, and third-class prices", but also prevent them from being exposed. Defecate one of the behaviors.

2. To ensure safety

Ensuring the safety of goods and consumers is the fundamental starting point of packaging design. During the design of merchandise packaging. The security measures for storage, transportation, exhibition, carrying and use should be considered based on the attributes of the goods. Different products may require different packaging materials. Currently available materials include metals, glass, ceramics, plastics, cardboard, etc. When selecting packaging materials. It is necessary to ensure the material's seismic, compressive, tensile, anti-squeeze, anti-wear properties. Also pay attention to the sunscreen, moisture-proof, anti-corrosion, leak-proof and flameproof products. Make sure the product is intact under all circumstances.

3. To meet human requirements

Excellent packaging design must adapt to the storage, transportation, exhibition, and the consumer's carrying and opening. To this end, in the packaging design of goods must ensure that the proportion of packaging structure is reasonable, rigorous structure, exquisite shape. Focus on the contrast between packaging form and material beauty and the beauty of coordination, rhythm and rhythm. Strive to achieve a complete functional packaging structure, exquisite appearance. To adapt to production, sales and even use. Common commodity packaging structures include portable, suspended, open, windowed, closed, or combinations of several types.

4. Pay attention to environmental performance

The awareness of environmental protection in modern society has become the consensus of most countries in the world. Under the trend of ecological environmental protection, only product packaging design that does not pollute the environment and does not harm human health may become the ultimate choice for consumers. Especially in food packaging should pay attention to green packaging.

Manufacturer and seller requirements for packaging design

Product packaging design must be continuously improved. The exquisite appearance and reasonable design can not only stimulate the retailer to put the product on the shelf. Can also attract the eyes of consumers. Increase consumer desire for purchase. The key to the value of any package is its ability to help products win a place on a dazzling array of highly competitive shelves.

1. To motivate consumers to purchase for promotion purposes

With the improvement of people’s living standards, people’s consumption concepts and consumer psychology have undergone profound changes. People buy goods not only to meet the physiological needs, but also to meet the needs of the psychological, and the appropriate product packaging reflects the product's cultural quality. Can meet the psychological needs of consumers. This requires businesses in the packaging of goods, shape, volume weight, color matching, font and pattern selection. Strive to match the personality of the consumer psychology. Get the coordination of packaging and goods in the mood. Foster consumer groups' loyalty to brands.

In the past, when people purchased goods, they mainly depended on the promotion and introduction of salespersons. Now, supermarket self-selection becomes the most common way for people to buy goods. In the open shopping process of consumers, product packaging naturally acts as a silent advertisement or a silent salesman. If product packaging design can attract the attention of consumers and fully stimulate their desire to buy. Then this packaging design can truly reflect its promotional philosophy.

2. To meet the requirements of production and transportation

Packaging design to ensure a beautiful shape at the same time. Must consider whether this design can achieve accurate, rapid, batch production. Can it facilitate workers to process, shape, pack, and seal quickly and accurately? During the design of merchandise packaging. Should be based on the attributes of goods, use value and consumer groups, etc. to choose appropriate packaging materials, and strive to form the content of the unity. And give full consideration to saving production and processing time to speed up the circulation of goods.

3. The use of color should be just right, there must be artistic beauty

In product packaging design. The use of color is also very important. In the market competition, it is necessary to make the goods have distinct visual characteristics from competitors' products. More tempting to charm consumers. It is inseparable from the design and use of color to stimulate and guide consumers and enhance consumer perception of the brand. Product packaging design. Regardless of patterns and colors, the company's uniqueness and style must be fully reflected. It needs to be pointed out. Packaging patterns and colors should be adapted to different consumer's ethnic habits and religious beliefs. The excellent packaging design should also be perfect for the commodity brands entering the international market. Packaging is an art that directly beautifies goods. The high value of the packaging of fine-art appreciation goods is more likely to emerge from the bulk of goods. Give people the enjoyment of beauty, so as to win the favor of consumers.

4. Have a strong visual effect

The essential characteristics of visual effects are simple and clear. Too much modification will only cause mutual interference, making the packaging theme difficult to highlight. Not only affects visual impact. It may also mislead consumers' thinking. According to people's visual communication rules, in the process of product packaging design. You should abandon the unnecessary visual elements. Strengthen visual themes to find the most creative and expressive visual effects.

5. To highlight product ideas

Packaging should highlight product features, styles and functions. Embodies product quality and marketing culture. Only highlight the product quality connotation of the packaging. In order to promptly and accurately convey the product information to consumers. Make consumers have a deep intimacy and sense of identity. This shortens the decision-making time when consumers purchase products. Lead to rapid purchase decision. If the subject of product packaging is not clear. Want consumers to identify with your business. Buy your product. It is almost impossible.

Packaging design must grasp the pulse of the times and the market

Western marketing experts believe that “the packaging is a silent salesman. This statement reflects the attention of manufacturers and sellers to product packaging. On the other hand, it also poses a challenge for packaging designers – how to design packaging to achieve The requirements of merchants and the improvement of consumer satisfaction are the pulse of the Pakistani grip era, following the pace of economic development, and innovating designs with the needs of the market. This is how packaging designers respond to this challenge.

The concept of packaging design changes with the change of people's life and the rapid development of commodity economy. Will inevitably affect people's packaging design concept. This requires the packaging designer to firmly grasp the pulse of the times and go deep into life to discover design inspiration. Establish design ideas instead of building cars behind closed doors. Think hard in the bucket room.

For example, the packaging design of moon cakes should be based on the consumer demands of the year and the unique folk customs and deep national culture as the starting point, based on this innovation. In order to better express the festive atmosphere, the packaging design of cosmetics should reflect its fashion sense. Combining function with spiritual culture to meet the psychological needs of consumers for the United States; packaging design of daily necessities should reflect the external characteristics of the technology of the product. Design performance tends to be simple, and at the same time, it should consider how easy it is to extend the image of the product line.

In addition. Packaging designers also need to develop different packaging for different groups of people. For example, children's groups like cartoon-like packaging products; young people are concerned about technology and fashion, and packaging age groups with a strong sense of the times will pay more attention to simple and practical packaging design.

Conclusion

Packaging design should meet consumers' increasingly mature and rising consumer attitudes. We must grasp the main theme of environmental protection concepts and health concepts; we must fully consider contemporary human factors. E.g. In today's Internet age, packaging design should fully consider the hunger of returning to nature with a full-load, fast-paced modern person. Packaging design only grasp the pulse of the times, advancing with the times. To deal with the ever-changing market demand. In order to balance the interests of consumers and producers.

Deng Wenlei (Compilation)

Source: Print Today