Many famous product manufacturers have applied one or more packaging anti-counterfeiting technologies to their products in order to achieve the purpose of combating counterfeiting and protecting genuine products, but the effect is not satisfactory. The reason is that, on the one hand, the packaging anti-counterfeiting technology adopted by the enterprise itself cannot effectively contain counterfeit products, on the other hand, the location of the anti-counterfeiting technology it uses. Inappropriate use, resulting in failure to play anti-counterfeiting effect. Therefore, once counterfeit products appear on the market, manufacturers will have to look for other anti-counterfeiting technologies to replace the packaging. This will not only cause huge economic losses to the company, but will also not help consumers identify or increase their consumption burden. The root cause of this situation lies in the lack of understanding of the packaging anti-counterfeiting technology by manufacturers, and there is no comprehensive consideration of other factors in the packaging anti-counterfeit design. Here we take the wine anti-counterfeit packaging as an example to analyze the design principles and application of anti-counterfeiting packaging.
The design principle of anti-counterfeiting packaging for famous wine
The variety and style of the wine are varied. In addition to the protection and beautification of the goods, the packaging and decorating also have important functions of propagating the goods. The counterfeiting of famous wines has always been a major problem for winemakers and has hindered the healthy development of companies. In order to effectively curb counterfeiting, it is necessary to analyze the main ways of counterfeiting when designing products for anti-counterfeit packaging, and specifically design products that can truly play a counterfeit role. The current method of counterfeiting famous wines can generally be classified into three categories: First, counterfeiters use old packaging containers. Labels and other counterfeiting activities were implemented; second, counterfeiters purchased new packaging containers from the black market. Labels and other activities to implement counterfeiting; Third, a number of economically strong large-scale counterfeiting companies, imitation of a variety of famous products, mass production counterfeit. For these three types of counterfeiting methods, it is necessary to comprehensively consider when designing the anti-counterfeit packaging of famous wines, and to meet the â€œthree defensesâ€ design principles for anti-counterfeiting packaging.
1. Anti-counterfeit packaging design principles to prevent the use of old containers for counterfeiting
Preventing the use of old containers for counterfeiting (hereinafter referred to as â€œanti-agingâ€) is mainly directed at the use of old packaging for counterfeiting by some small and medium-sized counterfeiters. Most small and medium-sized counterfeiting companies often use old ones due to economic conditions. Containers are faked, and famous brands are faked. For such counterfeiters, manufacturers can respond as long as they use destructive anti-counterfeit packaging technology. Ingeniously designing the packaging or decorating and designing it as a one-time destruction structure, when opening the packaging for items, the packaging or the decoration must be destroyed, thus effectively preventing the use of the old container to counterfeit the way to achieve the â€œanti-old ".
2. Anti-counterfeit packaging design principles to prevent the use of new packaging and counterfeiting
Preventing the use of new packaging for counterfeiting (hereinafter referred to as â€œanti-newâ€) is one of the most important contents of the current anti-counterfeit packaging. In the majority of manufacturers using destructive anti-counterfeiting packaging technology, counterfeiters also turned to the use of new packaging fraud. They mainly buy new packaging from the black market. Labels and other counterfeits. This method of counterfeiting is more difficult to deal with than in the first case because most of the new packaging, labels, etc., can be easily and centrally manufactured and used in a decentralized manner so that counterfeiters can produce realistic fakes without much investment. Currently, there are two main â€œanti-newâ€ methods. First, the use of sophisticated technology makes it difficult to implement counterfeiting; second, it uses huge amounts of investment to implement anti-counterfeiting on the production line, that is, the manufacturer adopts a technology that must be implemented on the production line, and The investment in this kind of technology is very large, which makes it difficult for ordinary counterfeiters to bear, and it forms investment-based anti-counterfeiting. This is also the main measure of â€œanti-newâ€.
3. "Anti-big" anti-counterfeiting packaging design principles
For some economically powerful counterfeiters, it is best to prevent them from counterfeiting (hereinafter referred to as "anti-big"). New technologies, patented technologies, and counterfeits cannot be used for counterfeiters with strong economic strength. Because these counterfeiters also possess advanced equipment and can produce high-tech packaging products, the use of secret counterfeiting is the best way to resist these counterfeiters.
In the design of anti-counterfeit packaging for wines, the above design principles should generally be followed. Only in this way can the anti-counterfeit packaging of products really play a role in anti-counterfeiting.
Application of anti-counterfeiting packaging
The packaging manufactured following the â€œthree-preventionâ€ design principle of the anti-counterfeit packaging described above has been successfully applied. The following is a brief introduction.
1. Anti-counterfeit packaging
In order to prevent lawbreakers from injecting old bottles into poor quality wines to injure consumers, many manufacturers currently use a variety of one-time damage prevention and anti-counterfeiting packaging structures. The destructive wine boxes used for outer packaging, such as the â€œLiuyang Riverâ€ wine The outer packaging has a non-porous lock, which breaks the wine box once opened. There is also a one-way protection valve structure for internal packaging, anti-counterfeit cover structure, disposable anti-counterfeiting wine bottle and other security design, such as "Dong Liquor" all use metal anti-theft cover, "Maotai" wine inside and outside packaging caps are used red twist off security Spiral aluminum lid, "Xifeng" wine using aluminum twist-off anti-theft cap, "Wuliangye" using metal twisted caps and so on. From this perspective, the twist-off type anti-theft cover has been deeply rooted in people's minds and has become the first anti-counterfeiting technology for â€œpreventing the oldâ€.
2. "Anti-new" anti-counterfeit packaging
For counterfeiters, this type of anti-counterfeit packaging has certain technical difficulties in implementation, and investing too much will outweigh the benefits, so the anti-counterfeiting effect is better. Currently used technologies include special packaging materials, laser burning and printing. Laser printing is a better anti-counterfeit packaging technology, and it works better with a security cover. It is a technique for laser printing at the seam between the lid and the container after the liquor is filled and sealed and capped so that the upper half of the letter is printed on the lid and the lower half is printed on the container. When the consumer opens the bottle cap, the printing on the bottle cap is destroyed, and the printing on the container is intact, and the printing on the container cannot be wiped off to form a permanent mark. Therefore, it is very difficult to use this bottle for counterfeiting. . Because this technology requires a high investment in equipment, and these devices are used at the packaging site, they have a good anti-counterfeiting effect. For example, â€œXifengâ€ sprays the factory date and batch number at the twisted connection of the cap, which serves the purpose of â€œanti-oldâ€ and â€œanti-newâ€.
3. Anti-counterfeiting packaging
Since some large counterfeiters have strong funds and can imitate any kind of products, they must adopt counterfeiting techniques such as passwords to deal with these criminals. For example, laser burn-in technology described above can be used to change the combination of different types of passwords for font templates and to strictly manage and control their use time and template types, and to strengthen the management of these technologies without giving criminals an opportunity. There is also a password anti-counterfeit wine bottle cap on the market, which is an anti-counterfeiting technology that combines the mechanical code combination and the power code recognition as one, and makes counterfeiters prohibitive. Such as "Confucius House" wine encryption of the logo, "drunk" use the code anti-counterfeiting logo.
A successful anti-counterfeiting package design generally needs to consider the above factors, and comprehensively use a variety of anti-counterfeiting technologies. Anti-counterfeiting techniques that rely on only one anti-counterfeiting technology can not solve the problem of counterfeiting. In addition, any anti-counterfeiting technology is not once and for all, we must continue to develop new anti-counterfeiting technology, and an effective combination to achieve the best anti-counterfeiting purposes. The "three preventions" design principle of "anti-old", "anti-new" and "anti-big" is the main basis for anti-counterfeit packaging design. Only anti-counterfeit packaging designed according to the "three defenses" design principle can effectively prevent counterfeiting.
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