Mai Hua Sanitary Sun Wei: Improve product added value

[Reporter]: Hello, Mr. Sun, can you tell us what new products your company brings at this exhibition?

[Sun Wei]: This year is mainly a whole shower room with outdoor bathtub and casual sanitary ware .

[Reporter]: What is the main purpose of this exhibition?

[Sun Wei]: In order to further expand the influence of our brand, maintain the relationship of old customers.

[Reporter]: What is your impression of this exhibition?

[Sun Wei]: The scale has expanded compared with previous years, and it is relatively standardized. The display of corporate image is quite good.

[Reporter]: Every year, Shanghai International Kitchen and Bath Show is a major event in the sanitary ware industry. Have you paid attention to the changes in the new technology and design of the products this year?

[Sun Wei]: The personalization of the products is more prominent, and the quality of the products is greatly improved.

[Reporter]: Recently, all brands in the market have launched new products. The investment in publicity has a great momentum. Will there be any big moves in the promotion of your brand in the future?

Sun Wei, General Manager of Hangzhou Maihua Sanitary Ware Co., Ltd.

[Sun Wei]: At present, the investment in product innovation is still relatively large.

[Reporter]: In terms of marketing?

[Sun Wei]: The promotion of the market is still in the exhibition, network and these platforms.

[Reporter]: Is there any big move this year?

[Sun Wei]: Our investment in the network is still relatively large.

[Reporter]: How much?

[Sun Wei]: It accounts for about 3% of sales.

[Reporter]: Will this level be maintained this year?

[Sun Wei]: Right.

[Reporter]: This year, the industry is generally facing a downward trend, with a maximum of 30%-40%. How is your brand in the first half of this year?

[Sun Wei]: This year's market is still rising, and the overall volume of foreign trade has increased by 30%.

[Reporter]: What is the total sales of foreign trade?

[Sun Wei]: 80%.

[Reporter]: How do you judge the situation of the overall industry this year?

[Sun Wei]: The situation of the industry, I think that before July-August this year, the overall situation is still sustainable and stable, but the situation after August is not too bright, whether it is the current domestic regulation, including Europe. The debt crisis has a particularly large impact on foreign trade. From the recent month, the flat rate of orders has decreased from April to May.

[Reporter]: In the face of such a poor environment, how does your company respond?

[Sun Wei]: We intend to adjust the structure of our products as much as possible to make our products more competitive and flexible.

[Reporter]: How to understand the adjustment structure?

[Sun Wei]: Product optimization, as much as possible on the original product line to improve the added value of the product.

[Reporter]: Have we expanded in the engineering market?

[Sun Wei]: The project we are doing now is also working with the decoration company through a large construction company.

[Reporter]: In the first half of this year, the housing has been delivered to the market. Will our company be involved in the housing?

[Sun Wei]: I have already started doing it.

[Reporter]: Thank you for accepting our interview.

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