Achieve high demand for customization, help print integrated Internet
2021-10-18 15:09:24
Guide: I know that I want to transform, I want to embrace the Internet for development, but it is really not easy to do it.
Nowadays, the printing industry is undergoing transformation and upgrading, such as offset printing, gravure printing and other traditional printing processes, and modern printing techniques such as digital printing are no exception.
According to the forecast of relevant institutions, the global commercial printing market will continue to rise at a compound annual growth rate of 1.94% by 2019, and the main factors contributing to the growth of the global commercial printing market are: the rise of advertising companies in the Asia-Pacific region, and the integration of retailers by retailers. The increase in information demand and the development and progress of the fast printing industry.
The printing industry covers a wide range, and the reason why commercial printing is mentioned here is that the printing technologies commonly used in commercial printing mainly include offset printing, gravure printing, flexo printing and digital printing, which cover almost all existing printing technologies.
In 2014, offset printing in the printing industry still dominated. In the absence of breakthrough innovations in existing printing processes, future offset printing is still the mainstream production method in the printing industry. The development of domestic offset printing machinery is also becoming more and more mature. Although the domestic machinery industry started relatively late compared with foreign countries, the economic development speed of China in recent years is obvious to all. In terms of offset printing equipment, some large domestic manufacturers have already developed and produced diversified offset printing equipment, which can compete with some international brands of offset printing equipment at the production speed.
Gravure and flexo printing, as an important part of the post-press packaging sector, contributed most of the output value to the printing industry in 2014. In recent years, China's overall economic growth has slowed down, the country has paid more attention to the increasingly serious environmental problems, and gravure and flexo printing are major polluters. Under the impact of a series of policies, the printing and packaging industry has repeatedly innovated and shuffled, and now it is printed. Packaging has become a printing industry with a very high barrier to entry, and companies within the threshold are actively exploring the path of sustainable development that seeks environmental protection and greenness.
The industrial form of the printing industry is shifting from a radiation type to an Internet topology. In the future, this industrial form based on the Internet era will become more apparent.
To achieve real-world e-commerce in the printing industry, it may not be successful in the printing industry. The traditional industry in which printing is based is an organizational form based on division of labor and collaboration. Its important feature is management—high-level decision-making, middle-level control transfer, and central control structure of the underlying execution, which makes information transmission very low. effect. In the Internet era, the big feature is to use a non-central topology structure to deal with highly uncertain environments. Each independent unit is a highly specialized and meticulous division of labor, but assumes the role of multi-role fuzzy task processing. .
In layman's terms, books in the traditional industrial age are the exact authors, publishers, and printers. In the Internet age, the information products you acquired (probably not books), where they came from, how they were made You don't know, you don't need to know, but it's highly customized for your needs.
But from another point of view, printing has long been Internet-based. This does not mean that the printing house uses QQ to transfer files, and does not stop SEO to achieve network marketing... The form of the printing industry is from the original spindle type - the scale of ultra-large and ultra-small enterprises. Less than a medium-sized printing company, it has become a dumbbell type. A large number of medium-sized printing companies have closed down, and all-in-one printing aircraft carriers and small-scale printing companies with super-fine specialized divisions have become the protagonists. The industrial form of the printing industry is moving from a radiation type to a node (sub-small enterprise) and a matrix ( The transformation of the Internet topology consisting of very large enterprises.
Transformation and upgrading can no longer be avoided, and there are risks through the Internet. At this time, it is very important for printing companies to correctly position themselves, optimize resource allocation, and maximize their own advantages.
According to the product structure, select the hardware, which is the device. I don't mean that I am printing. I bought the printing machine first and then I choose the market. I should first understand the market and then choose the equipment, then look at the market, find the product structure level that I want to undertake in the market, know what I want to do, and then Then select the hardware device.
Selected management and technical talents. People can promote a company to develop rapidly in the fierce market competition. When you do book printing, you will choose management talents and technical talents according to the whole set of book printing. If you engage in other printing, you will choose according to other printing standards. In short, the person you choose must be targeted and meet the professional requirements of the job according to the position.
The corresponding management method. Some printing companies have always been obsessed with the choice of management methods. Seeing other business management well-made, advanced management methods, blindly follow the study, according to other people's ideas, from their actual situation, from the market demand they face, The result is that the management effect is worse. why? Your company is not the same as the actual situation of other companies. The market segmentation of your product structure is different, which means that your market demand is different from others. It goes without saying that if you go to learn other people blindly, it will definitely not work if you copy and copy the successful management methods of others.
For printing companies, it is also important to capture the consistency of printed products. If a company is limited by equipment and technology, and can only do low-end products in the market segmentation, it cannot afford the products, otherwise it will be difficult to guarantee the quality of the products. The products of the printing house are batch, not single. For example, if a book is to be published and distributed 10,000 copies, then from the quality of the printing factory, it is necessary to ensure that the thousand books are the same in the three grades of high, medium and low according to the market. This is consistency. The 10,000-volume book has different conditions such as paper and ink, which indicates that there is a problem with the quality of printing.
Summary: Embracing the Internet for development is irreversible, but choosing when and how to practice it is something that companies can decide. Through the effective integration of products and channels in strategy, it is separated from the single popularization idea, and the attention is placed on the clear market segmentation of the product structure level that it undertakes, and the product structure orientation conforming to its own competitive advantage is formed. Can tap more business opportunities.
Nowadays, the printing industry is undergoing transformation and upgrading, such as offset printing, gravure printing and other traditional printing processes, and modern printing techniques such as digital printing are no exception.
According to the forecast of relevant institutions, the global commercial printing market will continue to rise at a compound annual growth rate of 1.94% by 2019, and the main factors contributing to the growth of the global commercial printing market are: the rise of advertising companies in the Asia-Pacific region, and the integration of retailers by retailers. The increase in information demand and the development and progress of the fast printing industry.
The printing industry covers a wide range, and the reason why commercial printing is mentioned here is that the printing technologies commonly used in commercial printing mainly include offset printing, gravure printing, flexo printing and digital printing, which cover almost all existing printing technologies.
In 2014, offset printing in the printing industry still dominated. In the absence of breakthrough innovations in existing printing processes, future offset printing is still the mainstream production method in the printing industry. The development of domestic offset printing machinery is also becoming more and more mature. Although the domestic machinery industry started relatively late compared with foreign countries, the economic development speed of China in recent years is obvious to all. In terms of offset printing equipment, some large domestic manufacturers have already developed and produced diversified offset printing equipment, which can compete with some international brands of offset printing equipment at the production speed.
Gravure and flexo printing, as an important part of the post-press packaging sector, contributed most of the output value to the printing industry in 2014. In recent years, China's overall economic growth has slowed down, the country has paid more attention to the increasingly serious environmental problems, and gravure and flexo printing are major polluters. Under the impact of a series of policies, the printing and packaging industry has repeatedly innovated and shuffled, and now it is printed. Packaging has become a printing industry with a very high barrier to entry, and companies within the threshold are actively exploring the path of sustainable development that seeks environmental protection and greenness.
The industrial form of the printing industry is shifting from a radiation type to an Internet topology. In the future, this industrial form based on the Internet era will become more apparent.
To achieve real-world e-commerce in the printing industry, it may not be successful in the printing industry. The traditional industry in which printing is based is an organizational form based on division of labor and collaboration. Its important feature is management—high-level decision-making, middle-level control transfer, and central control structure of the underlying execution, which makes information transmission very low. effect. In the Internet era, the big feature is to use a non-central topology structure to deal with highly uncertain environments. Each independent unit is a highly specialized and meticulous division of labor, but assumes the role of multi-role fuzzy task processing. .
In layman's terms, books in the traditional industrial age are the exact authors, publishers, and printers. In the Internet age, the information products you acquired (probably not books), where they came from, how they were made You don't know, you don't need to know, but it's highly customized for your needs.
But from another point of view, printing has long been Internet-based. This does not mean that the printing house uses QQ to transfer files, and does not stop SEO to achieve network marketing... The form of the printing industry is from the original spindle type - the scale of ultra-large and ultra-small enterprises. Less than a medium-sized printing company, it has become a dumbbell type. A large number of medium-sized printing companies have closed down, and all-in-one printing aircraft carriers and small-scale printing companies with super-fine specialized divisions have become the protagonists. The industrial form of the printing industry is moving from a radiation type to a node (sub-small enterprise) and a matrix ( The transformation of the Internet topology consisting of very large enterprises.
Transformation and upgrading can no longer be avoided, and there are risks through the Internet. At this time, it is very important for printing companies to correctly position themselves, optimize resource allocation, and maximize their own advantages.
According to the product structure, select the hardware, which is the device. I don't mean that I am printing. I bought the printing machine first and then I choose the market. I should first understand the market and then choose the equipment, then look at the market, find the product structure level that I want to undertake in the market, know what I want to do, and then Then select the hardware device.
Selected management and technical talents. People can promote a company to develop rapidly in the fierce market competition. When you do book printing, you will choose management talents and technical talents according to the whole set of book printing. If you engage in other printing, you will choose according to other printing standards. In short, the person you choose must be targeted and meet the professional requirements of the job according to the position.
The corresponding management method. Some printing companies have always been obsessed with the choice of management methods. Seeing other business management well-made, advanced management methods, blindly follow the study, according to other people's ideas, from their actual situation, from the market demand they face, The result is that the management effect is worse. why? Your company is not the same as the actual situation of other companies. The market segmentation of your product structure is different, which means that your market demand is different from others. It goes without saying that if you go to learn other people blindly, it will definitely not work if you copy and copy the successful management methods of others.
For printing companies, it is also important to capture the consistency of printed products. If a company is limited by equipment and technology, and can only do low-end products in the market segmentation, it cannot afford the products, otherwise it will be difficult to guarantee the quality of the products. The products of the printing house are batch, not single. For example, if a book is to be published and distributed 10,000 copies, then from the quality of the printing factory, it is necessary to ensure that the thousand books are the same in the three grades of high, medium and low according to the market. This is consistency. The 10,000-volume book has different conditions such as paper and ink, which indicates that there is a problem with the quality of printing.
Summary: Embracing the Internet for development is irreversible, but choosing when and how to practice it is something that companies can decide. Through the effective integration of products and channels in strategy, it is separated from the single popularization idea, and the attention is placed on the clear market segmentation of the product structure level that it undertakes, and the product structure orientation conforming to its own competitive advantage is formed. Can tap more business opportunities.
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