Talking about the Creation of Printing Internet Platform Based on Industry Chain

Printing belongs to the manufacturing industry, and the e-commerce platform is an advanced application of the business model. At present, the e-commerce platform is mainly based on the sale of final products, and the e-commerce process of the manufacturing process. There is no mature case yet, but it must be under the e-commerce industry. The trend of one step development. For the printing field, if we can build a printing industry chain network that integrates “graphic design, material procurement, production printing, strategic marketing, warehousing logistics, value-added services”, all links in the open industrial chain are open to all SMEs. The production and operation data is “integrated on demand”, which will enable each participating enterprise to rely on the platform to reduce costs, share various resources outside its own links, and maximize the survival and competitiveness of the enterprise.
Imagine the printing industry chain after integration.
For foreign trade companies, I am able to get the lowest production costs and work with fast and reliable printing plants;
For the printing factory, I don't have to worry about the instability of the order, nor do I have to worry that the raw material procurement cost is not competitive;
For logistics companies, I have a solid domestic and overseas warehouse holdings;
For design companies, my ideas can be tested and recognized by the market as quickly as possible;
For value-added service providers, I can make longer-term planning. I don't have to worry about the failure of the subsequent planning scheme without the long-term stable support of the factory.
Even relying on the printing industry alliance, enterprises can have a stable credit market, relying on the electronic industrial chain business platform, enterprises will have higher risk monitoring capabilities and operational efficiency.
The printing Internet platform under this industrial chain model is different from Alibaba, Amazon, and Taobao. It is not a product, but a printing, that is, manufacturing. This service method is currently called "smart industry." From the perspective of the e-commerce model, unlike the previous B2B2C, this model is mainly B2P2C. With the direct involvement of the manufacturer, it can combine the advantages of material cost and order acquisition, so consumers can get lower. s price. From the point of view of profitability, the use of the Internet to provide expert-level "smart" services, to promote manufacturing companies to obtain greater profits, through platform value-added services, thereby obtaining far greater profits and prospects than actual production operations.

Proposal of the industry chain model of the printing industry
For the enterprise, any “printing” process has to go through the “6+1” steps (creative design, material procurement, warehousing logistics, wholesale and retail, order processing, brand service “6” and manufacturing “1”) This complete process. According to the “U” type smile curve, “1” has always been at the bottom of the U-type, which is the lowest profit margin and the worst risk resistance, while creative design and brand service are at the highest end of profit.
In the “6+1” industry chain, how does the printing industry control the risks of all relevant links in the industry and maximize the cost and profit? This is the theory of the integrated operation of the industry chain. This model undoubtedly has the best prospects and advantages in future industry competition. Her goal is to provide monopolistic industry services.
There are two vertical and horizontal integrations in the industry chain.
The vertical model is to integrate all enterprises in the “6+1” industry chain, including design, advertising companies, international procurement, sales companies, international and domestic logistics companies, customer service companies, etc. Integration methods or acquisitions, or alliances, or set up by themselves. The goal of vertical integration is to turn the costs and risks of each link in “6+1” into controllable, so that the benefits can be maximized.
The horizontal mode is to ensure our own production capacity. Her characteristics are “agile manufacturing, collaborative production”. The goal is “from one to hundreds of millions of prints, from one variety to countless varieties, they can be printed quickly”, only advanced IT network technology can fulfill this requirement. Horizontal mode integration is to expand the factory layout, including equipment, regional distribution, printing capabilities and so on. The integration method can also be an alliance, an acquisition or a self-investment.
Vertical and horizontal integration tasks are not isolated. As the company's biggest strategic direction, it is often promoted at the same time. From the perspective of the industry chain platform, in the production module, her core is "agile manufacturing, collaborative production." With a global unified quotation and order processing system, it can also organize n+1 alliance factories to coordinate printing, so as to ensure that multiple varieties to one piece of paper, as well as a huge number of printing tasks can be completed on time, quality and quantity. .

Printing companies need to consider issues based on the industry chain model
1. It is important for companies to find their place. For large enterprises that already have considerable integration capabilities, they can build a carrier-class platform. Large enterprises have already had advantages in order acquisition, production capacity and procurement cost. It is undoubtedly the most suitable to use these advantages to build an industry chain e-commerce platform. Small and medium-sized printing companies need to find their own position in the industry chain according to their own characteristics, actively participate in alliance integration, and share platforms with large enterprises to obtain the same low-cost procurement and order taking opportunities. The advantage is immediate Can be seen.

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