There are several misunderstandings in the operation of children's professional experience parks
2021-10-20 15:07:45
[China Network News] From 2008 to 2014, under the situation where the children's industry, especially the children's play industry, is booming, the children's vocational experience halls, which are dominated by first-tier, second-tier cities, have risen rapidly with the enthusiasm. At the same time, however, the problems faced by the industry have also been highlighted by the nationwide viral replication of venues. China Net understands that at present, the Children’s Occupational Experience Hall is located in large and small cities in China. Take the first-tier cities of Beijing and Shanghai as an example, there have been cases where six children's vocational experience halls have been operating in parallel in one city. The consolidation has occurred in the later stages and the industry has been eliminated. At present, there are still several experience centers in the first-tier cities operating at the same time and forming a competitive situation.
It is understood that the homogenization of venue planning and construction is now taking place. The product and operating model are similar to no innovation. They only seek to quickly complete the market, do not consider the follow-up of competitors, how to upgrade after the market, and other reasons. As a result, the industry has gradually entered a dead end, and investors have also suffered setbacks. In this regard, the industry can not help but have asked questions, whether the children's vocational experience is worth investing?
Analysis of the case planning organizations of well-known children's vocational experience centers in the country. In the next decade, the full range of diversified children's professional experience will become the flagship industry for children's business. There is absolutely no wrong investment direction, but at present, domestic children in occupations The experience of the development of the experience hall industry still has the following problems to be solved.
First, the lack of ability to plan operations management. Domestic domestic brands have too much emulated the operation and management model of foreign venues, but they have not analyzed their own characteristics and domestic conditions, as well as domestic consumer psychology and other factors. There have been obvious shortcomings in project configuration, operational capabilities, brand management and industry experience. There is no lasting soul that attracts popularity.
Second, the geographical location is not realistic. China Net understands that at present, many second- and third-tier cities investors do not understand the special characteristics of children's business operations, blindly believe that the city's core flow of people can have a good passenger flow, in fact, this format is not a traditional commercial retail, need to understand this format The special characteristics can make accurate judgments and site selection.
Third, the problem of low admission rates from Monday to Friday has not been resolved. Most venues are difficult to have passenger flow from Monday to Friday during non-holidays and winter vacations. However, the operation of the venues under low-traffic conditions is actually beyond their means.
Fourth, the hardware construction did not focus on. Many venues don't allocate valuable investment funds rationally, and a large proportion of them are spent on the decoration of venues. However, the equipment that children really want to experience is really simple and simple, and does not respect the consumption targets of their products, ie children and parents. Most of the equipment experience has a low viscosity. Children come to the venue mainly to experience the content. The luxurious decoration can only attract children's moments of attention. A serious and unreasonable investment ratio has caused difficulty in upgrading the latter-stage operators. After the competitors have entered the market, their own confidence is scarce.
Fifth, investors' positioning for the future development of venues is not accurate. There is no coincidence between the direction of the venue's planning and construction and the direction of investors' investment. There are many purposes for investing in the Children's Vocational Experience Hall, but the planning of the construction and these purposes have not been carefully analyzed and detailedly established. For example, some investors are building stadiums to build children's commercial complexes, and some investors are to create hot spots to revitalize their own commercial real estate projects. Some investors are trying to build a chain brand or even a listing layout...etc. There are many investment mentalities, which are not enumerated here. However, most of the venues' design and planning are simply to copy other homes, and there is very little precise planning and layout for these purposes.
VI. The disadvantages of labor-intensive operations in the museum. Many children's vocational experience centers that are currently in operation have the disadvantages of labor-intensive management models. This is also a fatal problem. How to allocate the number of counselors and how to manage them will test the wisdom of operators.
ChinaNet.com reminds you that the above points are just some of the common problems in children's professional experience and operations. Through further excavation, we will find that there are still many problems to be resolved in order to invest in a profitable child industry product. Operations planning and product development are the key.
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