Kite Packaging Opens New Midlands Office

**Kite Packaging Expands with New Midlands Facility** *By Jake Kirk Wednesday, April 23, 2014* --- In a major step forward for the company, Kite Packaging recently celebrated the grand opening of its newly acquired building located on the Alliance Trading Estate in Coventry. This strategic acquisition is part of a £3.5 million investment by the leading UK packaging supplier, marking a significant expansion for their Midlands operations. The new facility, which officially opened earlier this month, combines state-of-the-art warehouse infrastructure with modern office spaces. These additions will serve as the new headquarters for Kite Midlands Group Accounts and Kite Environmental Solutions (KES). The latter specializes in offering consultancy services related to the Packaging Waste Regulations, ensuring businesses remain compliant while optimizing their packaging strategies. This move comes shortly after Kite's decision to purchase the entire Alliance Trading Estate, increasing their property footprint in the Midlands from 69,000 square feet to a staggering 179,000 square feet. This substantial investment reflects the rapid growth trajectory of Kite Packaging and its commitment to providing top-tier service across multiple sectors. As part of this expansion, Kite has welcomed several new employees into their ranks. Their telesales division has added twelve additional call center agents to assist clients with packaging advice and order processing for Kite Online customers. Furthermore, the company has onboarded several Account Managers to cater to the needs of its growing list of Group Account clients. A fresh batch of graduate trainees has also joined the team, participating in Kite’s comprehensive development program aimed at nurturing future leaders within the organization. The opening ceremony took place during one of Kite’s regular management meetings. During the event, Managing Partners from each of Kite’s seven branches—Midlands included—officially cut the ribbon on the newly renovated building. The interior design features Kite’s signature colors of green and white, creating an environment that reflects both professionalism and innovation. Even the warehouse has undergone a transformation, boasting enhanced storage capacity thanks to narrower aisles and the installation of a scissor lift to facilitate seamless truck-to-warehouse transfers. Additionally, new forklift trucks have been introduced to streamline operations further. With the expanded warehouse space came the need for additional staff. Kite has hired extra pickers, packers, drivers, and stock controllers to support their growing customer base. This expansion not only improves efficiency but also ensures timely deliveries and exceptional service quality. Kite already provides free standard delivery and next-day delivery options for all online purchases, along with comprehensive solutions like JIT (Just-In-Time) for branch customers. To complement these efforts, Kite has unveiled a new division called Kite Specialist Services and Solutions. In 2014 alone, they’ve launched two innovative products aimed at delivering holistic packaging solutions. The Kite Air Shock, an inflatable cushion designed specifically for fragile items, is now available both online and through Kite’s retail locations. Another standout product is the Kite Wrap & Hold, a packaging system that eliminates the need for traditional void fill entirely. A spokesperson for Kite Packaging Midlands expressed pride in the new development, stating, “This new building represents a pivotal moment for our business. It enables us to expand our reach and improve our service offerings. Since launching Kite Online, it has become an integral part of our success story. Now occupying the main building, we’re redefining what it means to provide end-to-end solutions under one roof. Our ambitions extend far beyond today—we’re just getting started.” For those interested in learning more about Kite Packaging’s extensive range of products and services, visit [www.kitepackaging.co.uk](http://www.kitepackaging.co.uk) or contact them directly at 02476420065. **-Ends-**

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