The new model of “Shunde City” innovative industry leads the new pattern of Huazhong home furnishing industry

On June 25, Premier Li Keqiang presided over a State Council executive meeting to outline policy measures aimed at promoting industrial transfer and adjusting key industries. During the meeting, Li emphasized that industrial relocation should not be imposed by the government or forced upon enterprises. Instead, it must align with economic development laws, offering low-cost and convenient business environments to attract companies to move voluntarily. This initiative aims to guide industries from the eastern regions to the central and western parts of China in an orderly manner. In August, during the “2014 Central Industrial Economy and China Home Furnishing Industry Transfer Summit Forum” held in Yiyang, Hunan, former Minister of Foreign Trade and Economic Cooperation Long Yongtu highlighted the significance of Shunde City settling in Yiyang. He stated that this move would create major opportunities for industrial layout adjustment and transfer in central and western China. It would also promote regional development, urbanization, poverty reduction, and employment growth in Hunan, significantly contributing to the province's economic leap toward higher-end sectors. Shunde City, located at the intersection of Heshan District and Yifang New District in Yiyang, is a comprehensive industrial project with a total investment of 9.5 billion yuan. It integrates R&D, manufacturing, exhibition, wholesale, retail, logistics, and industrial services, aiming to become a hub for the home industry in Central China. Wei Xuanjun, Secretary of the Yiyang Municipal Party Committee, noted that the establishment of Shunde City is strategically important for Hunan’s long-term development and Yiyang’s economic transformation. As a key provincial project, Shunde City focuses on new industrialization, modern services, industrial transfer, and urbanization. It is set to become a national center for high-end home brand experiences. In April, Deputy Governor Zhang Jianfei visited the site and praised its achievements, noting that it fills a gap in Hunan’s industrial chain and will serve as a new economic growth point. The rise of Shunde City is reshaping the home furnishing industry in Central China. Its vision includes building a "factory + store" model, enhancing urban happiness, and creating a new industrial city. Initially seen as a dream, the project has now gained strong support from provincial leaders. With its strategic location and logistics advantages, Shunde City is expected to fill the industrial gap in Central China and become a major player in the furniture industry. According to Deng Zhenhua, head of the Shunde City project and vice president of the Shunde Furniture Association, Shunde Furniture has evolved from selling brands to building them through industry integration. The city aims to reshape the local industry pattern, enhance resource integration, and establish Shunde as a leading brand in home furnishing. With the completion of Shunde City, it is expected to attract over 5,000 furniture manufacturers, tapping into a 243 billion yuan market. Industrial clusters in Hunan are gaining momentum, with Shunde City serving as a model for innovation and development. The city features transaction, expo, commercial, R&D, and warehouse zones, offering a new business model for the furniture industry. As Hunan strengthens its role in industrial transfer, Shunde City is positioned to lead the transformation of the home furnishing sector in Central China, driving economic growth and regional development.

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