Top Ten "Quality Gate" Events in the 2011 Home Furnishing Industry

Looking back at the starting point of 2012, in 2011, the home industry, which is developing rapidly and facing the impact of real estate regulation and control, still presents a lack of standardization and immatureness, which is mainly reflected in the quality of some well-known brand products. Here are the top ten quality events that have been widely detected in the 2011 industry by the industry and commerce, quality inspection and other departments, or the quality problems have not been well handled, and the top ten "quality gates" protagonists.

Quality event one: fake door

Leading the list: Da Vinci Home

On July 10, 2011, CCTV's “Weekly Quality Report” reported that Ms. Tang of Beijing spent more than 2.8 million yuan to purchase more than 40 pieces of high-priced furniture from the Da Vinci store, which gave off a strong pungent smell. Tested by the National Furniture and Indoor Environmental Quality Supervision and Inspection Center, it was judged to be a non-conforming product, thus revealing to the national consumers the insider of the high-end furniture brand Da Vinci, who claimed to be “100% originated from Italy”.

Business News Viewpoint: For the “original fraud”, Da Vinci’s home was still denied at the beginning of 2012, and repeatedly issued a statement to “scream” to the public, but some of its products were unqualified, falsely publicized, and the logo was not standardized. It is a fact that the reputation is already bad. Since then, the situation of foreign furniture "hanging the sheep to sell dog meat" has converged, which is undoubtedly Da Vinci's biggest contribution to the home industry.

Quality Event 2: Paper Door

Leading the list: left and right furniture

In early October of 2011, Mr. Li and Mr. Xiang from Changsha, Hunan, discovered the Solid Wood Coffee Table purchased in the Changsha Haobaidian store on the left and right sofas. The partition was made of paper. Subsequently, in the case of unsuccessful negotiations with the left and right sofas, the two men angered the street and opened the "paper Coffee Table" that had been used for half a year, showing consumers the secret of the coffee table being a solid wood material with non-solid wood materials. Time, let the left and right furniture fall into the "paper door" crisis.

Business News Viewpoint: After the media exposure, the left and right furniture quickly launched an investigation, indicating that the problem product is not about furniture production, but the dealer's "tying" other products. Even if the furniture is really embarrassing, it also reveals a loophole in the management of corporate channels. While the company is bigger and stronger, how to prevent the channel from discrediting the brand is a topic worthy of discussion for the brand enterprise with the title of “China Famous Brand”.

Quality Event III: Foam Door

Leading list: Emperor ware

On August 19th, 2011, Ms. Xi, from Hefei, Anhui Province, in the Emperor Sanitary Ware store, in front of the dealers and the media, opened a previously purchased acrylic toilet suspected of having quality problems. The result showed that the inside of the toilet was filled with a foam-like filling like a sponge, and a wooden stick of several tens of centimeters was placed in the middle of the filling. The secret of the acrylic toilet filled with thousands of dollars was uncovered, and the Imperial ware was caught in a "foam door" crisis.

Business News Viewpoint: Emperor Sanitary Ware faced the crisis, issued a statement at the first time, and produced an authoritative report, claiming that acrylic foam is used for shock absorption, which is an innovative process and there is no quality problem. Subsequently, Emperor Sanitary Ware announced that all toilets sold in the past 17 years should be returned or replaced if there are any quality problems under normal use. Confidence in its own products and timely commitment to consumers have enabled Emperor Sanitary Ware to quickly get rid of the crisis and be praised for its responsibilities to consumers.

Quality event four: formaldehyde door

The protagonist of the list: the window of the city

On February 11, 2011, the "Administrative Announcement" column of the Hongdun Information Network of the Hunan Provincial Administration for Industry and Commerce, "Annual Report on Commodity Quality Monitoring in the Circulation Sector in the Fourth Quarter of 2010" announced the results of commodity inspection in many fields. Of the 30 sets of furniture samples taken, 19 of the samples failed. Among them, Dongguan City Window Furniture Co., Ltd. produced a bedside cabinet with a size of 457, which was not qualified for formaldehyde emission and was listed on the “black list”.

Business News Viewpoint: After the results of the sampling inspection of Hunan Industrial and Commercial Bureau, the city window and the red apples and Hao Di at the same time on the "black list" expressed dissatisfaction and initiated the re-examination and appeal procedures. After half a year, Red Apple and Hao Di disappeared from the “black list”. The window of the city is still on the list, which led to two kinds of speculation: First, the window of the city may be really problematic and not awkward; second, its attention is not enough, “ Public relations is weak.

Quality event five: water seal door

Leading the list: Guanzhu Ceramics

On February 14, 2011, the State Administration of Quality Supervision issued the “National Supervision and Inspection Results of Ceramic Toilet Product Quality”. Foshan Guanzhu Ceramics Co., Ltd. produced a specification model G028M and the production date was September 1, 2010. The ceramic toilet with the brand name "GUANZHU" has been judged as a non-conforming product because the "water consumption of toilet" and "response to the water seal of the toilet" are not up to standard, and it has become the "black list". The most famous brand.

Business News Viewpoint: As a sub-brand created by the New Pearl Group, Guanzhu Ceramics has repeatedly won the bid in key projects such as the Guangzhou Asian Games. The product concept is “pursuing zero defects”. Its products are unqualified, making people feel that the "zero defect" commitment is just a slogan, but also the parent company New Pearl Group is shamed.

Quality Event Six: Rough Door

Leading the list: Illinois

On November 15th, 2011, a blogger named “Queen琛” on Weibo, due to the delay of the customized Yilinuo furniture in the post-service, exposed the matter on Weibo I hope to attract the attention of manufacturers. Unexpectedly, Shi Xiaoyan, the chairman of Illinois, did not solve the problem immediately, but publicly sweared on Weibo, and made customers with rough words such as “shameless”, “ower” and “putting a fart”. Insults caused hundreds of netizens to vie for onlookers and criticisms.

Business News Viewpoint: Customers complain about products or services, which is often encountered in business operations. As a chairman of a corporate enterprise, it is rare to publicly insult customers. Although Shi Xiaoyan apologized afterwards, her violent behavior has already labeled herself the "most uncultivated boss", which has blacked out the company and lost her face to the industry.

Quality Event Seven: Recall Gate

Leading the list: IKEA

On October 4, 2011, IKEA issued a recall statement on its official website, urging customers who purchased the BSA Bosa folding children's tent to return the product to the mall. At this point, in the nine months of the year, the product was recalled because of the safety concerns of the product. IKEA has been the third time. It has recalled the RUND Lund manual glass and the Foster teapot.

Business News Viewpoint: The fact that the “recall door” is reflected is that the products of IKEA are really not good. However, this does not affect the IKEA home line up and burst, the reason is also very simple: compared with many domestic enterprises have problems, the IKEA home initiative recall is how responsible!

Quality Event Eight: Open Doors

Leading the list: Häfele door lock

On February 18, 2011, the Beijing Municipal Administration of Industry and Commerce announced the results of monitoring the quality of interior decoration materials in the circulation field. It shows that a model of the model produced by Shenzhen Haifule Industrial Co., Ltd. is 5852-2ET and the trademark is Häfele. The marble mortise lock has two indexes of “interchange rate” and “lock tongue extension length” which are not up to standard and are judged as unqualified products.

Business News Viewpoint: Lock is a must-have product for the family, but the brand is not high, so the degree of attention is not enough. But if anyone's key can open their own locks, this lock is too "pitched". Shenzhen Häfele and the internationally famous German Häfele are a name, but the quality is so different. It really tarnishes the "Haifulue" gold sign.
 

Quality Event Nine: Energy Saving Door

The protagonist of the list: NVC Lighting [2.82 -2.08%]

 

On March 31, 2011, the Beijing Consumers Association announced 53 kinds of energy-saving lamp comparison test reports, which were produced or distributed in 33 enterprises in 7 provinces and cities of Beijing, Shanghai, Tianjin, Guangdong, Shandong, Zhejiang and Fujian. In the 636-inch energy-saving lamp with E27 lamp head, a 5W energy-saving lamp produced by NVC Lighting was judged as a substandard product due to the initial light efficiency index and the lamp power failure.

Business News Viewpoint: The initial light efficiency indicators are not up to standard, which will directly lead to energy saving lamps that fail to achieve energy savings. In the lighting industry, NVC lighting is famous, energy-saving lamps are also the main products, and strive to shape the image of "energy-saving pioneer". The products produced by such enterprises are not energy-saving, they are ironic to the industry, and they are more deceptive to consumers. This is really "leiren".

Quality Event Ten: 赝品门

Leading the list: Love home collection market

In January 2011, Mr. Yin purchased a rosewood furniture worth 1.1 million yuan from a merchant in the Aijia Collectibles Market. At that time, the seller promised that the products were all fragrant rosewood, and the two parties signed a written contract to guarantee a holiday of ten. Two months later, through the material identification of the Institute of Wood Industry of the Chinese Academy of Forestry, the furniture purchased by Mr. Yin was not fragrant rosewood, and the market value was several times different. To this end, Mr. Yin took the seller to court, and the Aijia collectibles market was implicated as a place of sale.

Business newspaper point of view: Redwood and other collectibles transactions are originally a business of honesty and word-of-mouth, relying on repeat customers. The incompatibility of the merchants is not the integrity, the customer's heart is hurt, and the reputation of the love collection market is affected. How to regulate and manage the merchants, the family has to pay some tuition.

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