The prospect of China's daily soft packaging is not optimistic
2020-01-23 11:04:52
[ppzhan Abstract] The rapid development of China's daily chemical industry has also brought about the auxiliary industries such as daily chemical packaging materials. With the continuous maturity and innovation of flexible packaging technology, flexible packaging has gradually entered the stage of dailyization. The rapid development of the Japanese chemical industry has undoubtedly spurred the market demand for flexible packaging. Some even predicted that it will become the next hot spot for daily chemical packaging. However, the prospect of flexible packaging is not so optimistic.
According to a new survey released by Pino International, the global consumption of flexible packaging will reach 18.1 million tons in 2011, and the output value will reach 58.3 billion US dollars (about 367.2 billion yuan). By 2016, the consumption is expected to reach 22.5 million tons. The output value will reach 71.3 billion US dollars (about 449.1 billion yuan), and announced that with the traditional packaging forms such as metal cans, glass and plastic bottles gradually eliminated by the market, the flexible packaging market will usher in new growth opportunities.
The rapid development of China's daily chemical industry has also brought along the auxiliary industries such as daily chemical packaging materials. With the continuous maturity and innovation of flexible packaging technology, flexible packaging has gradually entered the stage of dailyization. The rapid development of the Japanese chemical industry has undoubtedly spurred the market demand for flexible packaging. Some even predicted that it will become the next hot spot for daily chemical packaging. However, the prospect of flexible packaging is not so optimistic.
The development of flexible packaging quickly traces the history of packaging development in the daily chemical industry. It is not difficult to find that since the 1970s, the packaging of daily chemical products has undergone great changes. Traditional metal and glass containers have gradually been replaced by lightweight plastic packaging. And the soft packaging as a supplementary packaging appeared in a timely manner and gradually attracted attention.
At present, flexible packaging is mainly used in the washing powder and laundry liquid market in the field of daily chemicals, and in other categories, it is mainly promotional packaging or disposable packaging of shampoo, shower gel, mask and the like.
In recent years, the rapid increase in oil prices has caused high prices of raw materials for daily use. In view of cost reduction, many domestic chemical companies have begun to consider the use of flexible packaging in more categories.
In the view of a marketing director of a flexible packaging company in Shanghai, the advantages of flexible packaging compared to other plastic packaging are obvious: first, the cost advantage, the cost of flexible packaging is only between 1/2 and 2/3 of plastic rigid packaging, such as 400ml shampoo hard plastic. The cost of the bottle (cap) is about 3 yuan, and the cost of the pump head is about 1.8 yuan, even if the cost of the flexible package containing the package is only about 1 yuan. If the package is not included, the cost is as low as 0.5. About yuan; secondly, it is convenient to transport, using flexible packaging saves about 20% of transportation costs than using plastic containers. In his view, the room for improvement of flexible packaging in China is still very large.
The outlook is not good?
However, some people do not agree with this view. Dongguan Huayuan Packaging Co., Ltd. is one of the domestic companies specializing in flexible packaging. Its main areas are food, beverages, and daily chemical products. White, Na'ais, Langqi, Lanyue, Lafang and many other large-scale daily giants can glimpse the situation of flexible packaging from their attitude towards soft packaging in the field of daily chemicalization.
Hu Jun, head of Huazhong Packaging Co., Ltd. in Huazhong, said, “There are two types of flexible packaging and application in the daily chemical products: the main packaging methods for disposable daily chemical products, which are widely used in washing powder and shampoo. Shaped bags such as promotional items for cosmetics; and detergents and laundry detergents. Moreover, the total number of these two types of products is not large relative to the entire daily chemical industry."
In his view, as the competition in China's detergent market has been white-hot, and the added value of this industry is currently low, the application of flexible packaging is a foregone conclusion. Even if there is a new packaging method such as barrels, it will not produce Big impact, but the current high added value of the laundry liquid industry will lead to higher quality plastic packaging rather than flexible packaging, and the more unfavorable is the strong rise of the laundry liquid market and the gradual weakening of the detergent market.
As for the promotion of packaging and gifts is only a non-mainstream form of daily packaging, and can not form a larger market, so the prospect of flexible packaging seems not optimistic now or in the future.
In addition, cultural differences between the East and the West have also adversely affected the market. “Not only Chinese consumers, consumers in the whole Asian region have a lot of understanding of flexographic printing. They still have the impression of poor quality in the past. They only know the quality of gravure printed plastic film is more reliable. This is also soft packaging. A big bottleneck in China's development. If soft packaging is going to make a difference in China in the future, in addition to continuous improvement in technology, bridging this cultural bias is an important task. When talking about the future of flexible packaging, Hu Jun said .
According to a new survey released by Pino International, the global consumption of flexible packaging will reach 18.1 million tons in 2011, and the output value will reach 58.3 billion US dollars (about 367.2 billion yuan). By 2016, the consumption is expected to reach 22.5 million tons. The output value will reach 71.3 billion US dollars (about 449.1 billion yuan), and announced that with the traditional packaging forms such as metal cans, glass and plastic bottles gradually eliminated by the market, the flexible packaging market will usher in new growth opportunities.
The rapid development of China's daily chemical industry has also brought along the auxiliary industries such as daily chemical packaging materials. With the continuous maturity and innovation of flexible packaging technology, flexible packaging has gradually entered the stage of dailyization. The rapid development of the Japanese chemical industry has undoubtedly spurred the market demand for flexible packaging. Some even predicted that it will become the next hot spot for daily chemical packaging. However, the prospect of flexible packaging is not so optimistic.
The development of flexible packaging quickly traces the history of packaging development in the daily chemical industry. It is not difficult to find that since the 1970s, the packaging of daily chemical products has undergone great changes. Traditional metal and glass containers have gradually been replaced by lightweight plastic packaging. And the soft packaging as a supplementary packaging appeared in a timely manner and gradually attracted attention.
At present, flexible packaging is mainly used in the washing powder and laundry liquid market in the field of daily chemicals, and in other categories, it is mainly promotional packaging or disposable packaging of shampoo, shower gel, mask and the like.
In recent years, the rapid increase in oil prices has caused high prices of raw materials for daily use. In view of cost reduction, many domestic chemical companies have begun to consider the use of flexible packaging in more categories.
In the view of a marketing director of a flexible packaging company in Shanghai, the advantages of flexible packaging compared to other plastic packaging are obvious: first, the cost advantage, the cost of flexible packaging is only between 1/2 and 2/3 of plastic rigid packaging, such as 400ml shampoo hard plastic. The cost of the bottle (cap) is about 3 yuan, and the cost of the pump head is about 1.8 yuan, even if the cost of the flexible package containing the package is only about 1 yuan. If the package is not included, the cost is as low as 0.5. About yuan; secondly, it is convenient to transport, using flexible packaging saves about 20% of transportation costs than using plastic containers. In his view, the room for improvement of flexible packaging in China is still very large.
The outlook is not good?
However, some people do not agree with this view. Dongguan Huayuan Packaging Co., Ltd. is one of the domestic companies specializing in flexible packaging. Its main areas are food, beverages, and daily chemical products. White, Na'ais, Langqi, Lanyue, Lafang and many other large-scale daily giants can glimpse the situation of flexible packaging from their attitude towards soft packaging in the field of daily chemicalization.
Hu Jun, head of Huazhong Packaging Co., Ltd. in Huazhong, said, “There are two types of flexible packaging and application in the daily chemical products: the main packaging methods for disposable daily chemical products, which are widely used in washing powder and shampoo. Shaped bags such as promotional items for cosmetics; and detergents and laundry detergents. Moreover, the total number of these two types of products is not large relative to the entire daily chemical industry."
In his view, as the competition in China's detergent market has been white-hot, and the added value of this industry is currently low, the application of flexible packaging is a foregone conclusion. Even if there is a new packaging method such as barrels, it will not produce Big impact, but the current high added value of the laundry liquid industry will lead to higher quality plastic packaging rather than flexible packaging, and the more unfavorable is the strong rise of the laundry liquid market and the gradual weakening of the detergent market.
As for the promotion of packaging and gifts is only a non-mainstream form of daily packaging, and can not form a larger market, so the prospect of flexible packaging seems not optimistic now or in the future.
In addition, cultural differences between the East and the West have also adversely affected the market. “Not only Chinese consumers, consumers in the whole Asian region have a lot of understanding of flexographic printing. They still have the impression of poor quality in the past. They only know the quality of gravure printed plastic film is more reliable. This is also soft packaging. A big bottleneck in China's development. If soft packaging is going to make a difference in China in the future, in addition to continuous improvement in technology, bridging this cultural bias is an important task. When talking about the future of flexible packaging, Hu Jun said .
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