2012 Beijing Furniture Market Status Seminar

At 9:00 on January 12, 2012, the “2012 Beijing Market Situation Seminar” hosted by the China National Federation of Industry and Commerce Furniture and Decoration Industry Association was held. The Four Points by Sheraton Beijing Hotel was held.


The seminar will focus on the current development situation of Beijing home furnishing stores, and carry out various forms of communication and exchanges to provide a platform for exchanges between companies, dealers and dealers to discuss how companies can cope with each other under the current economic conditions, so as to find new ones. The industry has developed a way to promote the new development of the Chinese furniture industry. The conference consisted of three parts: the speech of the dealer representative, the speech of the manufacturing brand enterprise, and the speech of the representative of the Beijing market. The industry leaders who participated in this conference include: Mr. Zhang Chuanxi, Executive President and Secretary General of the National Federation of Industry and Commerce Furniture and Decoration Industry, Mr. Liu Chen, Secretary General of Beijing Home Market Branch, and representatives of famous Beijing stores: Chairman of Chengwai Chengjia Plaza Mr. Changhe, Mr. Yin Bo, General Manager of Dazhongsi Home Store, Mr. Teng Guijin, Chairman of Tianjin Jiayi Home, representatives of well-known furniture brands in the country: Mr. Huang Minli, Chairman of Minhua Holdings, Mr. Liu Yongkang, Chairman of Kang Nai Deng Furniture, Mr. Wen Shiquan, Chairman of Yifeng Furniture, Mr. Lin Panwu, Chairman of Fudebao Furniture, Mr. Zhou Xuen, President of Huari Home, Mr. Qiao Yinjun, Chairman of Non-Family Furniture, etc., more than 200 people in the industry, everyone gathered together, speak freely, store, dealer, The three parties in the factory are looking for "saving the city medicine."


At the meeting, Zhang Chuanxi, executive president and secretary general of the National Federation of Industry and Commerce Furniture and Decoration Industry, first introduced the origin of the event. He said, "The Chamber of Commerce was established in Beijing in January 2003. During the development of 9 years, we Some alliances have been set up, such as the Beijing Furniture Brand Alliance. Last year we launched the China Brand Home Alliance. This time, we were also entrusted by the Brand Alliance to host this exchange of market conditions in Beijing."


For the future market situation, Zhang Chuanxi first published his own opinion. “In 2011, the development of various regions in the country was not balanced. Like Beijing and Shanghai, which are affected by real estate regulation and control, the market volatility is relatively large. Representing the market is bleak and not optimistic. In December 2011, the state opened an economic work conference, and there is a policy orientation for economic adjustment in the near future. It proposes a tone, and we must strive for stability. I also believe that one truth is that things must be reversed. Now our process in the first half of 2012 may be the coldest in our market. Our environment may be difficult to go. Because there are more people, it is hard to say that it is going in the right direction. But my market is always fluctuating, to the bottom. It is inevitable that we need to go up, so from this point of view, although we have to use an optimistic attitude at this time."


In the speech of the dealer representative, Wang Dawei, chairman of Klass (Beijing) Investment Co., Ltd., worried about the future market. He said, “The overall sales of Klass in 2011 has increased compared with 2010, but it has been thrown away. The factors of artificial improvement, there are some factors influencing the price increase of the price increase in the market, the factors of the factory, the profit we have compiled in 2011 is not a small decline compared with 2010. Although the performance has increased, our profits have declined. In the course of business in 2012, if the rent of the store gives us the reduction, the exemption of the exemption; the factory can not raise the price casually, do the after-sales service, do their own work, we can persist, can hold together with everyone We must insist on heating, even if there is a slight loss."


On behalf of the chairman of the Beijing Furniture Brand Alliance and the chairman of Yifeng Furniture, Wen Shiquan proposed three points at the meeting: gratitude, slimming, and confidence. He said: "I am the beneficiary of Beijing Home City. I am especially grateful. First, I would like to thank the Furniture City. I am grateful for the furniture city of the year, including bringing me to the whole country. The second is about slimming, modest and prudent, low-key and pragmatic. Slimming and keeping fit, lightly moving forward. The third is about confidence. If the winter is long, there will be spring, and you should sing and not sing."
Zhang Zhaohua, chairman of Fu Shijie Furniture, said: "The market form is severe, but there is still a trace of spring." He said: "At the 2012 Central Economic Work Conference, the country has four unwavering efforts. The first is unwavering and firm. The second aspect is that the country is unshakable and needs to adjust its structural transformation and upgrading, so it must force enterprises to transform and upgrade; the third is to unswervingly improve people's living standards and protect people's livelihood; the fourth is Unswervingly suppressing the demand for rigid consumer demand for speculation should be said that the government can still support it. I want to tell everyone that the situation is very serious, but there is still a hint of sunshine, there is a spring breeze. This spring breeze is rare, need We all cherish together."


After listening to the representatives of industry leaders, distributors and furniture manufacturers, Liu Changhe, the general manager of Chengwai Cheng, said that under the high pressure of the market, the contradiction between the three parties of the market, manufacturing companies and dealers has become more and more prominent, and the three are Indispensable, so Chengcheng is willing to make a "compromise", and while playing a good position outside the city, it will better communicate with the company and tide over the difficulties with everyone.


Mr. Huang Minhua, Chairman of China Furniture Brand Alliance and Chairman of Minhua Holdings, made a concluding speech. He said: "In the next one or two years, especially in the first half of 2012, the Chinese furniture industry will still encounter great management. Difficulties, external factors, European debt and the US economy are not mentioned. The internal factors are still tight capital, but also limited purchase orders. These big cities in Beijing have a relatively large decline, so in the future I hope that the mall will be a member of our China Home Brand Alliance. Including the main partners, our brand alliance will also strongly support this development, vigorously support the development of the entire Chinese home furnishing industry, and let the people buy the real home furnishing brand."

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