The home industry is actively transforming and entering the era of hardcover rooms
A few days ago, the brand tile closed on the first floor of a large well-known home store, the store was returned to the store. According to industry sources, if the tile store is transferred in the first half of this year, only one transfer fee can be charged for nearly 200,000 yuan, but now the receiver can not be found, can only be returned to the store. It is understood that this year, due to the impact of real estate control policies and the popularity of hardcover houses, the home building materials industry is facing an unprecedented crisis. In the face of the crisis, the home building materials industry must be transformed. Only transformation can seize the opportunities at the crisis and turn the crisis into an opportunity.
The market is slow to withdraw from the store
Yesterday, Xiaobian visited a number of large-scale home building materials market. The traffic volume of each store was not ideal. Some stores even had business hours. Many stores did not turn on the lights and there was no salesperson. It is understood that several mature merchants that have been operating for many years are fairly stable, and some newly opened markets in the past two years have now withdrawn from the store. Some stores that were originally planned to open recently have delayed the opening hours and even opened new stores. There have been cases where merchants have transferred stores. Xiao Bian found in the interview that in order to maintain a good-looking appearance, individual stores will not be too depressed. After the merchants withdraw from the store, they are not allowed to dismantle the samples, while others use the enclosure to cover them and write "brand decoration upgrades." "Now the store is basically not selling goods. 99% of the building materials merchants who only rely on store sales this year are losing money." In an interview with a decorative city, although a building material dealer’s words were somewhat one-sided, they also reflected the home building materials market from one side. Depression.
In the interview, a salesperson told Xiaobian that in the past two days, a customer had to pay for the bill, but the boss refused to sell it. Xiaobian is strange why there is no business in such a depressed market situation? "This market implements a unified cashier. If the customer follows the normal procedure, the customer must first pay the money to the market, and then the market will put the money on the merchant's book, but now the market directly deducts the payment as the rent for the next year. We The store opened on April 29 this year. It has been losing money until now. The boss is ready to withdraw the store when the rent expires at the end of the year. He is not prepared to renew his rent, so he would rather not make money or take the money."
“In the past, the transfer fee was required. The store that needs to register the queues and other stores began to take the initiative to call the building materials dealers to contact the investment, and several stores that have been newly opened in the past two years are even worse. It is estimated that even the rents for next year will not be collected.†The person revealed to Xiao Bian that the withdrawal of the island city building materials industry has begun to emerge.
Hardcover House Times Building Materials Dealer Transformer from Vendors
This year, affected by the real estate control policy and the popularity of hardcover houses, the building materials industry in the downstream of real estate has been greatly affected. More and more building materials companies are beginning to realize that the traditional retail market share relying on individual home decoration is declining, and the building materials industry will enter. During the transition period, building materials agents will also be transformed from former sellers to service providers, and their marketing focus will shift to the hardcover market, forming a symbiotic model with real estate developers.
A brand leader Xiao Bian made a very vivid metaphor, "The house is like clothes, and the building materials are buttons. Twenty years ago, many small shop stalls selling buttons have disappeared, but now people use The total amount of buttons has not decreased, and the enterprises that operate the buttons are much larger than the scale of the year.†He told Xiaobian that the previous brands were compared to the price and dot density, and the future competition will be the financial strength and management. Capability and resource integration capabilities, the Group headquarters directly signed a strategic cooperation agreement with real estate developers, local agents are responsible for installation and after-sales service, and consumers have switched from buying materials to buying services.
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